We kicked off our interview series on how bloggers are making money blogging a couple of weeks ago. In today’s interview we chat with Danielle of Fitness Fashionista to hear how she flexed her creative muscles and turned the corner in her blog monetization journey. How do you approach income creation (that is, what’s your overall big picture income strategy) and how did you decide blogging should be part of your strategy?
I make income through sponsored posts, ads, design services for other bloggers and selling my printables.
What skills, knowledge or attributes do you think have been key to your monetization success to date? When I started blogging I knew nothing about graphic design, web design or product creation. Visual media is popular so I knew learning how to create graphics and visuals were going to be what really brought in the money and traffic.
How did you decide HOW to monetise your blog and what were your reasons for choosing those methods? I originally monetized like everyone else with Google Adsense because let’s face it, it is the easiest. Then I started seeing people with all of these sponsored post bringing in money and I thought I should do that because $250-$300 a post isn’t bad but that has began to feel more like a chore and far less genuine so I started brainstorming again. I created my first printable on December 29th and it went viral I realized that was the direction I needed to go in and I have been making printables to sale since.
Many people say they aren’t creative but I believe we are all creatives everyday you create something even if we don’t realize it. Creating printables can definitely take time but the passive income opportunity is amazing. Also look and see what is popular on Pinterest don’t recreate the wheel just put your own spin on it. The affiliate program is new but I currently have 13 affiliates to help sell my printables. My affiliates all have different audiences and one can only reach so many people on their own blog. I actually reached out to the first affiliates personally asking if they would like to join. EG Traffic, subscription, connecting with other bloggers, engagement, branding, connecting with influencers or brands etc?
You could have all the products in the world but if no one comes to your site you will have a hard time selling them. The next thing you will need is a network of other bloggers to help you gain some traction to share your content.

It’s definitely important to grow your network with other bloggers so they can help you share and get your content out there to bring in the traffic. First thing make sure you are creating content that is easy to share, work on your graphics bloggers don’t want to share things that don’t look good. So although I suggest joining lost of blogging facebook groups you have to first create content worth other bloggers sharing. Think of your blog as a business, run it like a business, put the same level of dedication into your blog as you would working for someone else. Once you have the business mindset create a business plan and outline 3 ways that you could potentially make money from your blog.
The best way to find out what your readers are willing to buy is to send them a short survey limit it to roughly five very specific questions.
Head over to Fitness Fashionista to see how Danielle manages the printables and affiliate programme she talks about here. Subscription based products and programs is definitely another area I’d love to find a way to branch out to eventually. I wanted it to be colourful and inviting because bright colors make people happy which can help to push them to reach their weight loss and fitness goals.
Once I got serious about making this a full time gig I knew I needed more skills than just writing blog posts. Your first few printables may not be the best but it’s all about starting and we all have to start somewhere. Being able to reach those different audiences is invaluable to the success and growth of my business.
Unlike other affiliate programs I offer my affiliates 50% of all sales and payment every single month with no minimum payout.
I definitely could have been making money sooner but I think that all things happen for a reason and everything is working out just the way that it should.
As a novice blogger I love reading about other bloggers success stories and how they achieve their success!
It is also a place where others can be inspired by my own personal journey to be more fit and active. People began reaching out to me for advice, guidance and support and I realized that it could actually be a business. I house my actual products and services within my blog but the blog is a way for people to get to know me and my products.

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