The Reddit community wasn't convinced the photo was authentic, so they did a facial comparison.
Grumpy Cat has amassed nearly 1 million Twitter followers and memes have circulated across the web.
When writing marketing copy, this means that the new call to action is not Order Now, Buy Now, or Opt-In Now. By getting people to comment and share, you get them to commit, which is a key principle of influence identified by Dr. In fact, it’s a lot more persuasive if someone else says that you’re true, rather than you making the claim yourself. If you want more recommendations, more persuasion, and more influence toward your products, your services, or whatever it is that you’re offering, or if it’s you as a brand, involve people. As you move out into the world with your sales and marketing, ask yourself, “How do I get other people to comment on this and share?” That’s the question that will take you to a whole new level.
The platform will also include approximately 20,000 ‘fun jobs’ from WeChat and M4JAM through which new jobbers can carry out simple tasks and earn R15 at a time, as they learn to use the platform.

M4JAM co-founder Warren Venter expects high levels of interest in microjobbing from smartphone owners looking to supplement their incomes, such as students, stay-at-home parents, or pensioners.
The microjobs themselves are simple, he explains, and generally take only a few minutes to complete. Regular jobbers will be rewarded by moving up the rankings and earning more per job they complete based on the quality of the jobs they complete.
Through the MTN Mobile Money partnership, microjobbers can accumulate their pay in an e-wallet and cash it out at a Pick n Pay or Boxer stores, paying R4 for the transaction.
Staff WriterBusinessTech's Staff Writer is directly plugged into the South African Internet backbone, and spits out press releases and other news as they receive it. They often start as a single photo of one person; parts of the photo are then extracted or manipulated in Photoshop and made popular by Internet communities like Reddit. It stars 25-year-old Zeddie Little who happened to be running a race and was spotted in the background of a group photo by Facebook users. It was submitted on March 14, 2012 with the title, "Just a book owner's smilea€¦" And off, onto the Internet the meme went.

He recalls his principal making him retake the yearbook photo because she thought he was purposely making the face. It’s a principle that all entrepreneurs should incorporate into their marketing, because we’re in the midst of what’s been called the Recommendation Age.
When they comment on something you have said — in a video, a blog post or a Facebook post — they’re more likely to share, because now they have watermarked that lesson or that teaching or that post. If you have lessons, a product or a service that customers, colleagues and affiliates are recommending you, then you’ve just geometrically increased your persuasion power. You also get them to share, which is the Cialdini principle of consensus or social proof. When you go on social networks, you’re really rating each other just in your commentary.

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