If you have read my article that highlights the different types of landing pages out there one advertiser can use, hopefully you will realise that there is a lot of choice and customisation you can perform to your landing page to make it the best landing page possible for your campaign. Try a lead capture page. A lead capture page works by trying to get as much information from the web user as possible. This will encourage traffic to participate in the survey or to fill in information more willingly. The idea behind these pages is to spread awareness of what you are advertising in a way that will inform the web user as much as possible within one web page. You will find it hard to get web users do something for you on the internet without getting something in return. If you just want to get an increase in traffic, it is probably best to aim your PPC traffic to your homepage.


For example, if you only ask your traffic’s age, chances are that the majority of your PPC traffic will tell you it. From there, they can click onto different sectors of your website since the homepage should be the portal to any part of your website. On the other hand, if you want to know where your traffic is located, how old they are, there occupation, interests and personal hobbies, the likelihood is that the majority will simply exit the page deeming it as too much effort.



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