Consumers know Google primarily as a search engine, but for years the company has been trying to diversify into new products, including email, Web apps, mobile phones, and YouTube.
And a similarly thin slice from "licensing and other revenues," which includes Google's search appliances, Google Apps, etc.

If you subtract the $6 billion Google paid out to partners as revenue splits and traffic acquisition costs, Google's net revenue last year was $18 billion.A  Almost all of this revenue came from ads.

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