In a November 2014 interview, the life coach and motivational speaker Tony Robbins spoke with Andrew Ross Sorkin about his new book and the secret behind the Robbins brand.
Tony Robbins provides an amazing vehicle for looking at your life, mapping out a mission, and determining what’s holding you back and what you need to move forward.
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Los Angeles, CA a€“ Every decade has its own personality and the people that help create that personality.


Through the early part of the 1990a€™s the western world was captured by the idea of self improvement. It is through things like music, movies, literature, sports, videogames, and politics that we come to understand and remember eras. Infomercials were abound with the promise of personal empowerment and people like Oprah Winfrey pushed the idea with incredible success. His erosion from the spotlight seemed almost complete until NBC announced a new reality show starring Robbins only days before it was cancelled and sunk into oblivion before anyone knew it was existed.


At the forefront of that movement was Tony Robbins, a self-made motivational speaker and author who promised spiritual enlightenment and a better life. Books, videos, and speaking tours sold out across the United States by people who dreamt of a better life.



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