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Author: admin | Category: Calculatrice Pret Auto | Date: 17.05.2015

Paisabazaar will launch four television campaigns starting in August, focused largely on the lending products. New Delhi, 28th July 2016 : Loan comparison platform Paisabazaar, in a move to expand its business portfolio, has ventured into the personal investment category. Corporate fixed deposits are deposits offered by non-banking financial institutions who have the licence from the Reserve Bank of India for taking deposits by individual consumers.
In the mutual fund category it already claims to be doing 2,000 transactions on a monthly basis.
About 65-70% of consumers coming to the platform are setting up SIP (systematic investment plan) which are of two to three year duration.


While mutual funds were introduced two months ago, savings avenues were launched four months back. The company plans to create awareness about mutual funds through online marketing, said Kukreja. Paisabazaar will also launch four television campaigns starting in August, focused largely on the lending products. The company, which has so far focussed on credit disbursement, has now launched mutual funds and savings categories on its platform. Now the other banking products left were financial products such as savings, fixed deposits and mutual funds.


On the other hand, he said the company would try to cross sell different products by analyzing a customer’s surplus income and purchase behavior on its platform. We have an aim of becoming one-stop shop for all financial products for a retail consumer whether from borrowing side or investment side,” said Naveen Kukreja, chief executive officer and founder of Paisabazaar.



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