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Published : 30.04.2014 | Author : admin | Categories : MLB Sport Betting Picks
Please note that if you just activated your account with your provider it could take up to 72 hours before you are able to activate on mobile. While there’s no winner yet between the Heat and Mavericks, there’s already one W in the can: The NBA’s big win with digital. Mashable spoke with Bryan Perez, senior vice president and general manager of NBA Digital, about the league’s multi-faceted approach to dominating its most challenging opponent: evolving technology.
For the playoffs, the NBA upped the ante and unveiled NBA Game Time on Microsoft Windows Phone, which provided fans with yet another way to access scores, stats and video highlights for the Mavericks-Heat series.


Perez says players showed little resistance to social media and are excited to engage with their fans — 250 NBA players have Twitter accounts and 75 have a Facebook Page. NBA 2K14 experience by keeping fans connected to the game wherever they go,” said Greg Thomas, president of product development for 2K Sports. This year, the NBA finals will be watched by fans on television, online or mobile devices in more than 215 countries. He credits that to the NBA’s primary demographic, both on the court and in the stands — men aged 18 to 34 who are tech-savvy early adopters and social networkers.


Perez credits this year’s success to the NBA’s inherent affinity toward innovation, but he also says there’s a “rising tide of overall interest” in the NBA. In addition, the new MyTeam Mobile allows players to build a card collection of current and former NBA players and battle other MyTeam competitors.



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