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Published : 23.09.2013 | Author : admin | Categories : NFL Playoff Predictions
Toyota recently announced its plans to advertise in next year’s Super Bowl, along with a continuing partnered campaign with Yahoo that focuses on Yahoo Fantasy Football. Dionne Colvin-Lovely, National Director of Traditional and Emerging Media for Toyota Motor Sales USA, explains that Toyota’s integration with Yahoo Fantasy Football is focused on native advertising with an eye to reaching mobile-device players. Toyota has been in a partnership with Yahoo around its fantasy football initiative for eight years, and although Toyota is not an official NFL sponsor, the company has a massive presence on NBC’s Sunday Night Football, both online and on air.


The DrivingSales News team is dedicated to breaking the relevant and the tough stories affecting car dealers. DrivingSales News features exclusive reporting on dealership tech trends and innovations in automotive retailing directly from the DrivingSales editorial team. Toyota will also be taking its relationship with Yahoo offline, with a fantasy football player “Toyota Hall of Fame.






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