Christina Boyle on KODAK HIRES LAW FIRM FOR RESTRUCTURING ADVICE, IS THE END NEAR FOR THIS 131-YEAR OLD COMPANY, OR IS BANKRUPTCY NEXT? If you are the founder of a new startup or an existing business it's highly recommended that you develop a roadmap that will get you from where you are today to where you want to be tomorrow, six months from now, or a year or longer down the road. A marketing plan should be a formal written document, not recalled from memory or something scribbled on a napkin.
Segmentation, Targeting and Positioning - This three stage process involves analysing which distinct customer groups exist and which segment the product best suits before implementing the communications strategy tailored for the chosen target group. SOSTAC® - This acronym stands for Situation, Objectives, Strategy, Tactics, Actions and Control and is a very popular classic marketing planning framework for creating marketing plans. Ansoff's Growth Strategy Matrix - Ansoff’s Growth Strategy Matrix identifies alternative growth strategies by looking at present and potential products in current and future markets. For my money, the SOSTAC® marketing planning model is the model I use the most when developing marketing plans. SOSTAC® is a marketing planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who together with Dave Chaffey co-authored Emarketing Excellence. You can see it gives a logical order for tackling your plan (with iterations) and a great way to summarise the main elements of each.
SOSTAC® has become very popular since it’s simple, easy to remember and covers all the main issues which you need in a marketing plan or business plan.
Here are some tips on how to use SOSTAC® based on Chaffey's experience applying the model in companies and in academia.
Use SOSTAC® to review your process - Before looking at how you apply SOSTAC® at each step to create a marketing plan, use it to review your planning process and how you manage your marketing. Integrate the different elements of your SWOT Analysis -  Oftentimes in a plan or report there isn’t good flow relating sections. Where Are You Today - You must know where you are today in order to develop a roadmap to where you want to be in the future. Know Your Strengths and Weaknesses - Take an inventory of your individual and management teams strengths and weaknesses. Organizations - Describe them by number of employees, sales, geographic location, and industry. SWOT Analysis - Identify your competitive strengths and weaknesses, business opportunities and potential threats. Management Team - List the key members of your present management team and very brief description of their business and industry experience and education. Milestones Accomplished - Elaborate on significant milestones that have accomplished to date. Your marketing strategies answer the big question:  HOW do you get from where you are today to where you want to be tomorrow? Core Marketing Message - Your core marketing message is a short description of your business, products and services, employees, core values, business philosophy, mission and value proposition you bring to the customer relationship. Define Your Brand - Your brand isn’t just your corporate identity like your logo, tag line, motto or its visual associations such as unique design, colors or packaging, but the relationship you have with your customers. Pricing Model - Describe the methodology you will use to set prices for your products and services. Distribution Strategy - Describe the distribution channels you will utilize to get your product or service to your target market (e.g.
Advertising and Promotions Strategy - Determine what media channels you will use to market and promote your products and services to your target market (e.g.
Public Relations Strategy - Describe the methods you will utilize to inform, communicate and educate your public (e.g. Strategic Alliances - Describe the nature and type of third-party alliances you anticipated will be needed in order to compete effectively in the marketplace. Word-of-Mouth -  Describe how and the methods you will utilize to create word-of-mouth.
But while you're in the store browsing the stacked shelves, you can convince yourself that you can be the next Martha Stewart.
The list below only begins to touch on the oddities and exciting things you can find in N.Y. Then there is the entire wall devoted to all sorts of cupcake liners from pretty solid colors to wild and crazy patterns—they've got liners for every theme from Dora the Explorer to pretty pastel polka dots. There are several different size flour sifters—though I like just passing my flour through a large wire strainer. Now that you've bought all sorts of fondant imprints and molds you're going to need some fondant so that you can use them.

Also find white chocolate dyed all sorts of different colors: red, yellow, green, blue, lavender, etc. Then there are all of the toppings to go on the beautifully colored frosting you have created. Colored sanding sugar ($4.99 a box) comes in lurid hot colors as well as softer, barely-there pastels.
Up front, there are also rock candy and other larger toppings in a rainbow of colors, and fancy flowers made from gum paste for those who are less talented and can't make them on their own (or can't be bothered to). To bring any home-baked good to the next level and make it look professional, you've got to put some effort into the packaging. There are cake boards and drums, which can make transporting your cake easier along with making the cake look more finished. On the back right wall there is a display of cake boxes that come in all different sizes so you can find one to fit whatever kind of cake you make. A large range of garden hand tools from Sneeboer that are made to the same high standards as the larger gardening tools but are finished with a cherry wood handle. This thoughtfully designed 26cm long Heart Shaped Planting Trowel by Sneeboer combines a fine cherrywood handle with a very sharp point making it ideal for bulb planting.
This perfectly weighted and balanced garden trowel features a hand forged stainless steel blade and a strong cherrywood handle that will last for years.
The ideal garden trowel for smaller more delicate gardening tasks and for working in crowded borders. The Sneeboer Hand Rake is perfect for tidying up and preparing small beds and borders for seed, working away effectively in areas a larger rake would find impossible. The Sneeboer two-pronged weeder loosens the earth around the roots, enabling the weeds to be removed with ease. The Set of 3 Sneeboer Hand Tools comprises the popular Short Fat Trowel, versatile Hand Fork and the very useful Weed Gouger. One of those rare tools that you will never be able to manage without once you have used one, the three high quality steel tines are tough enough to dig and cultivate soils of all types and conditions.
The Sneeboer Long Thin Trowel is ideal for planting out long rooted seedlings and plants like sweet peas when you require a deep narrow planting hole. The Sneeboer Weed Gouger is perfect for getting to those difficult tap root weeds and digging dandelions out of the lawn without making a crater.
This specially designed potting trowel is a pleasure to use as its clever design helps you to pot up even in tight areas without spilling the soil. The ingenious narrowing 16cm blade of the Sneeboer Ultimate Flowerbed Trowel allows for accurate planting and transplanting of young plants without damaging any existing specimens nearby.
Visit our Blog for helpful how-to videos, product reviews, and articles about remodeling, home improvement, landscaping, lawn care, equipment maintenance, repairs and much more. SOSTAC is more comprehensive and borrows elements of several of the other popular marketing planning models. The four growth strategies include: market penetration, market development, product development and diversification. Include major new customers, revenues, no of unique visitors, downloads, new patents, major personnel additions and awards. Will you be using inside sales personnel, inbound or outbound sales personnel, outside sales personnel, manufacturer's representatives, independent salespeople or network marketing personnel.
For basics find every shape and size of Fat Daddio's Professional Bakeware made from anodized aluminum. Want to make pink ribbon cookies for that bake sale raising money for Breast Cancer Research? Also find paper molds for all other sorts of baked goods, like the kind Whole Foods muffins come wrapped in.
I find the plastic pastry bags that come in three different sizes especially handy for piping.
Cake's supply doesn't stop at the bakeware; they've got the supplies to truly make this a one stop shop, including ingredients. Cake really becomes like a candy store and arts supply store all mixed into one—a dangerous combination for the creative impulse shopper.
There are all sorts of colors, not just the typical red, green, yellow and blue that other sets leave you with to create your own palette. Cake promotes itself as stocking petal dusters, as well as luster and disco dusters, which can be difficult to find elsewhere.
In case you didn't by that chocolate shaver, there are ivory, strawberry, marbled, and dark chocolate curls for $7.99 a box.

I love the silver and gold dragees, which are an easy way to make a chocolate glazed cake look really fancy.
These come in all shapes and sizes and in different materials, from silver-colored to gold to plain white.
They've also got boxes specially designed for cupcakes with holders so they don't slide around and smush those beautiful toppings during transit. Also extremely useful for removing tap rooted weeds (like dandelions) and reaching into difficult area in the garden for general weeding. Getting all our flowers planted last weekend got me on a gardening kick, so I thought I’d draw some cute gardening tools. Some of the Communities include: Reedsburg, Baraboo, Wisconsin Dells, Lake Delton, Portage, Mauston, La Valle, Hillsboro, Cazenovia, Wonewoc, Richland Center, Spring Green, Rock Springs and Loganville. Don't think in terms of what other organizations or individuals have done, but how you are going to get it done. But first create your marketing strategy items that will generate leads, build awareness and enhance credibility.
From pans to ingredients to decorations to handy tools, you can find everything you've ever dreamed of and more for whatever elaborate (or simple) project you've got rising in your mind.
Even when you come to the store with a set project and limited shopping list in mind, you'll likely leave with an impulse purchase.
No more fears of cookies getting stuck on the cookie sheet after all of your hard work on that dough. Yes, you can cut off the corner of a Ziploc bag and use it for the same purpose, but I find that usually leads to more of a mess. Cake (in case I haven't given you enough already) is how friendly the other customers are and how willing everyone is to share their baking advice and ideas. Cookie boxes, cellophane bags, twist ties, popsicle sticks, lollipop sticks and florist wire—it's all there. If you are gardening enthusiast or know one, these cut files will be perfect for creating adorable cards and scrapbooking pages.
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Perhaps you’re not so good at setting SMART objectives, or developing strategies to support them or the control stage of assessing how effective your strategies and tactics are and adjusting them?
I know I've got in my kitchen cabinet a box of gold glitter sprinkles and red, lip-shaped sprinkles leftover from some Valentine's Day cupcakes I never got around to making—along with leftover pink, blue and yellow pastel colored sanding sugar for the Easter egg cupcakes I did produce, which disappointingly didn't live up to the Martha-perfect picture I'd envisioned. Any respectable baker should have a 9" square pan for making brownies, as well as one or two round cake pans for making layer cakes. For when you're frosting your cake, there's a tilting Wilton lazy Susan turntable that helps you get the right angle ($79.99). There are also the more heavy-duty flex polyurethane bags, though I think the plastic work just fine. Well, there are about six different shades of pink you could buy: dusty rose, peach, fuchsia, deep pink, mauve, you get the idea. During one shopping trip I found myself overwhelmed by all the different coloring agents and a fellow shopper recommended the Wilton icing color ($2.99 for a 1oz bottle) because Wilton coloring is known to add the least amount of extra, unwanted flavor.
I've always been tempted by these, but have managed to resist the urge to purchase so far; now that I understand their function, I may just have to try them. Another dangerous spot is the back wall that highlights selected materials for the upcoming holiday. If there's something you've been needing for your sweet (and sometimes even savory) kitchen needs, chances are N.Y. Just click on the image below to pick up the cutting file for 99 cents in the Cre8ive Cutz store. Throw in a springform pan as well, which is useful for cheesecakes, and a loaf pan for quick breads. The one downside is if you fill them too much, the cupcake overflow is more difficult to deal with than in a muffin pan. Then of course there are the various tips you can use to pipe in different thicknesses and patterns.
For the serious decorators there are the Kitchen's Syringe Icing Set and other pastry pumps.

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