Symbols are a very powerful tool for communication as they evoke a subconscious response, the percent sign is synonymous with discounts and by tweaking the company name to include one we have created a logo that symbolises exactly what the company has to offer. In this concept subtly textures are introduced to represent the fabric materials you would associate with interior design, a handwritten typeface compliments the style and rounds it off with a nice personal touch. There are many different variations of the 3 second rule, in our industry it represents the maximum amount of time it should take a for a viewer to interpret a company logo, outwardly radiating waves have become a universal symbol for electronic communications and in this logo they create a connection with the communications industry instantaneously. Advanced design techniques have been adopted to create the glass effect that makes this logo so attractive, the colour green is also synonymous with safety in the motoring industry and is the perfect choice for this identity. Ben presented us with the tightest deadline we've ever had to meet as he was leaving the country to attend a trade show that very day. Evoking the right emotion in your target audience is an integral part of logo design; this concept promotes an explosive, bright, exciting atmosphere for kids to enjoy. Oudega is a building company so it makes a lot of sense to illustrate a property within their logo; it is also a picturesque little village tucked away deep inside the Netherlands, knowing this inspired us to incorporate a scenic element into this design and projects the company in a very positive light.
It's no coincidence that the most memorable logo designs are also the most simple, by producing a simple, clear-cut, trouble-free design we offer up a unique identifier for this company that is easy to remember. The main icon in this logo is universal; anyone who looks at the abstract blue shape in the centre will instantly recognise it as a wave and know the company has a connection with the ocean.
A very busy market place like that of the extreme sports industry commands a well balanced approach to logo design, although it's important to create a logo that is unique and powerful enough to stand up on its own, it's equally important to create an identity that will not look out of place within the current trends of the industry.
A logo should be a unique visual interpretation of the organization, expressing their personality and their mission, this concept conveys a colourful environment where children will be immersed in a world of fun and creativity.

It's fairly common that your target audience will be of a particular age group, this logo adopts a style reminiscent of classic arcade game titles to create a nostalgic effected that will appeal to an older crowd. The concept behind this logo is to create the impression of sports equipment that is going to last, by removing a section of the basketball to reveal a solid frame we have created a piece of sports equipment with extraordinary qualities. We get a lot of positive feedback about this logo, it's been perceive as a cloud, an abstract representation of the number 9, and sometimes both, whatever the interpretation we believe it's the curious response it evokes that makes this logo so memorable.
Occasionally the company name defines the colour palette; in this scenario it would be hard to imagine any other combination of colours creating the right effect. Being a design company we are very aware of the fundamental role primary colours play in delivering a digital visual experience, in this clever little twist the three primary colours of light are displayed literally as hi-tech lights. Initials are very popular in logo design as they are naturally associated with the company name and make it easier to remember, when adopting this approach it's important to remember there will be many companies out there with the same initials so it's imperative to display them in a unique way.
The primary role of a company logo is to be an aesthetically pleasing concept that will stand out from the crowd, an outstanding example of a high-quality corporate logo that is eye-catching, clean-cut, professional, and symbolic of the industry it is designed to represent.
On this occasion the initial concept was to use the base foundations of a property to create the logo, as the designs evolved the visual aspect of the original idea faded and a new concept was born, the end result is a visually enticing logo that is very fitting to the industry, its style, colours and subtle metallic effects project a corporate company image of premium qualities.
The addition of smooth metallic surfaces to a logo can go a long way to defining the company image; here the smooth curves and polished surfaces combine to promote a hi-tech company on the cutting-edge of technology.
A great example of a brand identity that is a direct reflection of the company name, expensive financial qualities are projected through the use of dynamic metallic tones. Red Gate produces ingeniously simple tools used by more than 500,000 information technology professionals worldwide.

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The dynamic tones give this logo a menacing flavour and the overall style projects the company as a modern outfit that dares to be different.
On a purely aesthetic level the circle encapsulating the design gives the logo a clean, professional, polished look. The perspective element allows the electrons to occupy a three-dimensional space and by containing them within the confines of a square, which is essentially a flat object, we've retained a very corporate feel. By separating the individual letters with vertical lines of varying lengths we have provided a number of visual audio interpretations, including volume bars, a digital display, and sound waves.
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