A crucial factor for every human being is achieved through proper communication or through social interaction. Human behavior is not something inborn but is shaped by the experiences that a human being encounters throughout his life. During 1923 Sigmund Freud divided the mind into three stages is called “Personality Structure”. The psychoanalytical theory was greatly influenced in the interpersonal communication and provided a technique for understanding and interpreting human thoughts and behaviors and also the past events reshaping our personality.
When two people are conversing, their attitude towards the situation comes out of not just consciously, but a clash of our preconscious and unconscious minds. Born into a poor family, his parent’s priorities were his education and were qualified as a doctor from the University of Vienna.
We tend to deal with a situation consciously but will be driven by our unconscious intuitions.
Id is the first stage, the human wants to fulfill their desire (demand) whether it is right or wrong.
Ego is the second stage which is the balance between both id and superego on one hand & reality on another hand.
This approach provides a vast possibility in the field of communication as it explains how human beings contrary reaction towards similar situations. If the person whom we are talking to is agonizing, a small thought inside will sometimes cause you to yell or scream at him.

In sales, and especially especially telesas, negotiating the corporation and finding the right person is half the battle. He developed several theories on unconscious mind and found psychoanalysis a treatment for psychopathology. In other words wish fulfillment which can be categorized as the basic need to be loved or to be understood. For example we always feel weird or awkward after doing or telling something to another person. In the stage the individual concerned with moral values, emotions, expectation, standards and ideals. But our preconscious part influences our mind and thus we tend to listen to him uncomplainingly. The psychoanalyst will communicate with the unconscious mind of the patient which was later developed into many areas of psychotherapy. These desires can be generated consciously or unconsciously and people often tend to confuse it and rather reach to a stage where they fail to identify their needs and wants.
We might not think about it during the situation, but afterwards only our mind comes in conscious of what we had done. Through this analysis a person’s behavior can be evaluated relating to the previous life experiences or traumas.
Psychoanalytic theories are a complex set of theories and principles to understand and to study the human behavior, personality, logic and thoughts of a person.

Examples of such events can be any trauma’s happened in childhood or some events which have caused an effect like any sexual abuse or sudden death. Sigmund Freud is the pioneer in developing these theories followed by many psychologists like Erik Erikson. And also one of the other prominent discoveries of Freud was the dream psychology, where the dreams generate sensory stimuli which is been appeared as his fulfilled wishes in order to sustain his sleep.
These theories are considered to be the biggest contributions to the century and have inspired the development of many communication theories and models. Click here for an introduction to TASandler started out selling sales training programs on 78 records. He made thousands of calls and observed that it had become an accepted belief in Western culture, that sales-people are fair-game. Child: a state in which people revert to behaving, feeling and thinking similarly to how they did in childhood.
We experience constant movement between all the ego states in response to thoughts, events, people, and memories.

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