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Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Yakult Danone India has announced that it has launched probiotic health drink Yakult onto the Southern Indian market, with the product now on sale in the city of Hyderbad.
Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. Roundtable discussion: A lighter world: whose fault is globesity and what is being done to combat it? The report suggests that value added dairy products like UHT milk, flavored milk, flavored yoghurts, probiotic dairy products, etc. According to the report, increasing incomes have resulted in consumers moving away from cereals to high value food products such as milk, egg, meat, fruits and vegetables – a natural corollary to the negative income elasticity for cereals in India and positive income elasticity for high quality food. Looking at the competitive landscape, the overall dairy market in the country is predominantly unorganized with the organized sector- consisting of private dairies and cooperatives currently accounting for only 20% of the entire market. This entry was posted in Agriculture & Farming, Business, Commodity Market, Food & Beverage, Manufacturing & Industry.


As part of an interactive case study and point-counterpoint on regulation of sugar-sweetened beverages, the New England Journal of Medicine (NEJM) conducted a poll of its U.S. High as this percentage is, the average is much lower than percentages from most countries as a result of one outlier—the United States. In America these days, 58% is an impressive majority.  NEJM readers are likely to be physicians, scientists, and health and health policy professionals.
What makes one think that this might work better than gun control, prohibition or the war on drugs?
Look at the n values Marion…as a credible scientist would you be comparing n=7 from a continent to n=783 from a single country? Leave the private sector alone, but there is no reason unhealthy products can not be eliminated from government run institutions. You’re are allow to smoke or drink alcohol in schools or government offices, so why allow these unhealthy consumables to be available?
In the case of rural households, out of total monthly food expenditure, households spent around 15% of their total income on milk and milk products.


The report suggests that value added products like UHT milk, flavored milk, flavored yoghurts, probiotic dairy products, etc.
Yakult Danone India is a 50:50 joint venture between Danone and Yakult, formed in 2005 to manufacture and launch probiotic products onto the Indian market. According to an analyst at IMARC Group “With a large vegetarian population, milk has traditionally been considered as an important health food and a good source of proteins, fats, carbohydrates, minerals and vitamins. Another trend worth noting is that the per capita monthly expenditure on milk and milk products had increased at a CAGR of 14% and 12% during the last seven years for rural and urban households respectively. The per capita expenditure on cereals during the same period, on the other hand, had increased only at 6% and 7% for rural and urban households respectively. This suggests that with rising income levels, Indians are now consuming lesser amounts of cereals and increasing their consumption of milk and milk products.



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