Probiotics with 15 strains 3d

Probiotics infants canada jobs

Benefits of acidophilus and probiotic complex herbalife,bioclear 1 day 90,taking digestive enzymes after gallbladder removal laparoscopic,digestion enzymes ppt biochemistry - Downloads 2016

We recently added a category of products for Gut Health to the HPDI foundational supplements program. Yet, the symptoms can also include low energy, fatigue, immune disorders, as well as obesity and blood sugar issues.
Things got worse with the introduction of chemical fertilizers, herbicides, and pesticides. When soils are continuously depleted and are nutrients are not replaced or augmented (as in Biodynamic agriculture, for example), soils have fewer nutrients. The combination of chemical fertilizers, herbicides, and pesticides has created an unsustainable system of agriculture that does not produce nutritious food crops. The introduction of genetically modified (GMO) crops has accelerated the negative effects of industrialized farming methods.
When combined with specialized herbicides designed for use on GMO crops, the dangers of GMOs increase significantly.
Glyphosate appears to be associated with an increasing number of adverse health conditions partly because many health problems can be caused or exacerbated by nutrient deficiencies, endocrine disruption, microbiome imbalances, and other toxic effects. Glyphosate kills plants including weeds, and it does this partly by acting as a mineral chelator that prevents the uptake of nutrients by plants. Moreover, any glyphosate you consume acts as a chelator in your body that  blocks your uptake of minerals and nutrients. Increased use of glyphosate will in turn accelerate the rise of super-resistant weeds, and accelerate damage to the health of those who consume it. Not to mention the unknown health risks of the genetically modified (GMO) crops themselves, which are sprayed with glyphosate.
Beyond all this, non-GMO crops like wheat, oats, barley, beans, and nuts are routinely sprayed with glyphosate at the end of the season as a means to dry these crops to make harvesting easier.
And with increased levels of spraying to apply more of this herbicide, the likelihood is you’re getting glyphosate not only from foods, but also from a contaminated water supply (wells, rivers, streams), and from rainfall (with more than 65% of rain samples testing positive).
A noteworthy article on the topic of glyphosate and genetically modified organisms (GMO) is N.L.
Scientists may disagree on the level of veracity of the article, and quibble over the finer points of statistical correlation. If indeed glyphosate is impacting human health adversely at even a fraction of the levels argued by Swanson, then individuals should reduce their consumption of GMO foods as much as possible to avoid health consequences. Foods containing GMOs should be clearly labeled, like they are in many other countries. Consumers have a right to know if foods contain GMO. In July 2016, the US enacted the so-called DARK Act, which requires labels for GMO products. In addition, proper scientific testing of the health effects of GMOs and in particular the herbicide glyphosate, as well as the adjuvants and surfactants contained in glyphosate-containing products—and how these ingredients act synergistically—must be carried out. Not unlike tobacco companies that suppressed and downplayed the harm of their products, today’s purveyors of agricultural chemicals (and especially GMOs and glyphosate) are not particularly concerned about the adverse health effects of their products. Several of the studies used to indicate safety of GMOs were short-term studies (three months) conducted by companies who make and sell the products themselves without peer review or release of data.
Then there is the overuse of antibiotics in human medicine. The use of antibiotics significantly damages microbiome health and diversity. Glyphosate interferes with the synthesis by gut bacteria of aromatic amino acids (including tyrosine and tryptophan) as well as methionine. The overuse of antibiotics both in humans and animals is an ongoing problem with many authorities calling for a reduction in use so that antibiotics are not rendered useless by the development of antibiotic-resistant strains of bacteria. Current policies regarding antibiotics virtually guarantee that not only will microbiome health be harmed by the consumption of antibiotic tainted foods and by the use of antibiotics too easily prescribed, but also that harmful bacteria will become stronger rendering antibiotics less useful in applications where they are truly needed. An interesting fact in this regard is that Pseudomonas aeruginosa, a gram-negative bacteria, is a major problem in hospitals today due to its resistance to multiple antibiotics.
Avoidance of antibiotics in foods and when not medically necessary are ways individuals can help keep themselves healthy. While this article deals primarily with the topic of gut or gastrointestinal health, it is noteworthy that glyphosate is considered to be an endocrine disruptor.
Endocrine disruption is associated with birth defects, reproductive problems (like infertility), breast cancer, and developmental problems in babies and children before and after birth, as well as a host of other health effects.
Endocrine disruptors are common in the environment, and we have written about them in previous posts. Also, as noted, the practice of spraying glyphosate as a desiccating agent on non-GMO crops (such as wheat, oats, sugar cane, and peanuts) contributes significantly to human exposure. Clearly it would be wise to take in foods and nutritional supplements that could replete the body with these  substances. Bt corn is a variant of maize genetically altered to express proteins from the bacterium Bacillus thuringiensis. It has been noted by commentators that the human digestive system appears to be damaged in a similar way by proteins in Bt corn. Disorders of the digestive system associated with Bt toxins not only include irritable bowel syndrome (IBS) and constipation, but also Crohn’s Disease and Ulcerative Colitis.
While the effects of the Bt toxin are different than those of glyphosate and other chemicals in glyphosate-containing crop chemicals, the fact is that evidence shows that the Bt toxins appear to adversely impact gut health. Only by consuming organic foods can individually significantly reduce the amount of glyphosate, pesticides, antibiotics, and other harmful chemicals in the diet to support good health in general, and gut health in particular. After it is understood how current industrial agricultural methods contribute to damaging human health, then organic foods can be seen as a solution helping ensure avoidance of most or many of harmful elements in foods. Organically grown foods may be tainted by drift or by toxins in the soil existing before the adoption of organic farming methods. Growing food yourself is another option, as is purchasing organic or locally grown organically grown produce at your Farmer’s Market. Some commentators (like Wheat Belly author William Davis, MD) show that gluten is linked with obesity, diabetes, celiac disease, and many others.
Avoidance of wheat, gluten, and other simple carbohydrates is a good idea if you would maintain and retain good gut health. Celiac disease has significantly increased with the practice of spraying glyphosate on wheat. Industrial agriculture, including the practices associated with the cultivation of GMO crops, harms the soils and human health. Dangers to human health from industrial agriculture and GMOs includes harm to gastrointestinal health. Ways to avoid leaky gut: 1) Consume a 100% organic diet, 2) Avoid GMOs, 3) Avoid antibiotics, 4) Maintain a healthy microbiome, 5) Avoid wheat and simple carbohydrates (and simple sugars), 6) Improve nutrient levels through diet and dietary supplements, 7) Use specific supplements that help restore and maintain gut health 7) Detoxify on a regular basis using juices, herbs, and other practices. When used as part of an overall program of gut health and especially when combined with an excellent, whole-foods diet, these gut-health formulas help optimize intestinal health in a world fraught with environmental factors and lifestyle elements that can destroy GI tract health. Intestinal Rejuvenation Formula (IRF) is a high-fiber powdered supplement designed to act as a sweep to cleanse and help detoxify the entire gastrointestinal (GI) tract. Intestinal Rejuvenation Formula is a gentle-acting formula that may be taken daily or as needed. Intestinal Rejuvenation Formula contains ingredients that help it to cleanse by sweeping wastes and deposits from the GI tract (psyllium, pectin, bentonite), coat and soothe (slippery elm bark and marshmallow root), sequester toxins (fibers and activated charcoal), heal and rebuild the mucosa (vitamin C and CGF). We live in an age where many environmental factors and lifestyle elements contribute to GI tract dysfunction. As such, it is imperative individuals take steps to restore proper function and rebuild gut health. In addition, overconsumption of wheat, simple carbohydrates, and sugars is a major element contributing to a pandemic of gut dysfunction. It is well known that wheat and other food crops containing gluten, gliadin, and related proteins readily contribute to GI tract problems among an ever increasing percentage of the population.
Wheat in particular is singled out due to its extensive hybridization, which has created a very different genetic profile for the grain (despite the fact that it has not yet been genetically modified on a large scale). Yet, it is known that glyphosate herbicide is routinely sprayed on non-GMO crops—like wheat, oats, and beans—as a drying agent to speed harvesting. The authors suggest that elimination or significant reductions in the consumption of wheat, sugar, and refined carbohydrates will go far in helping to improve and restore health.
In addition to dietary changes and lifestyle modifications, a balanced fiber and gut-soothing formula like Intestinal Rejuvenation Formula can be part of a complete program to cleanse, heal, and rebuild the gut for improved GI tract function. A complete program for gut health includes probiotics, which are the subject of various articles we have written that include recommendations for consuming dietary probiotics and probiotics, creating a probiotic-friendly lifestyle, as well as supplementing with probiotic formulas like Prescript-Assist.
Intestinal Rejuvenation Formula contributes to gut health differently than dietary or supplemental probiotics, yet is designed to work well with probiotics of all types to improve gut health. Intestinal Rejuvenation Formula cleanses the entire digestive tract by drawing toxins, clearing blockages, and supporting natural movement. Intestinal Rejuvenation Formula relieves symptoms of constipation, including gas, bloating, cramps, indigestion, and nausea caused by excessive waste in the bowel. Intestinal Rejuvenation Formula acts as a wonderful soothing agent for the mucous membrane linings of the entire intestinal tract, especially the colon.
Due to its excellent detoxification and intestinal cleansing properties, Intestinal Rejuvenation Formula is ideal for use in periodic cleansing regimens, such as bowel cleansing, liver cleansing, kidney cleansing, or many types of juice cleanses, fasts, or flushes. When using Intestinal Rejuvenation Formula as part of a short-term cleansing regimen (3–30 days), it can be used at higher levels, such as up to 1 tablespoon 3–5 times daily, as needed.
Note: After a cleansing regimen, it is useful to repopulate the gut with beneficial bacteria using a high-quality probiotic formula such as Prescript-Assist™ (soil-based organisms). Another benefit of Intestinal Rejuvenation Formula is its ability to stop loose stools and diarrhea. Because of the safety and efficacy of Intestinal Rejuvenation Formula, it is also safe for use with children and pets.
When you hear about bacteria, it generally doesn't conjure up positive images, but there are in fact good bacteria that are essential in helping the human body to work at maximum efficiency.

The lack of nutrients being delivered to your body can often result in it becoming unable to digest and absorb those that are added, which simply compounds the problem.
Among that number are a collection of good and bad, with your job being to make sure that it's the good bacteria that holds the ascendancy in that bacterial battle for power. If your diet consisted of good foods that were rich in nutrients, you really wouldn't have to concern yourself with the levels of good bacteria in your body. The majority of which don't even come close to delivering what the body really needs to thrive. Even if you do make an effort to try and eat foods that are rich in good bacteria, you are still fighting a losing battle.
Another issue is that foods which are known to be very good sources of good bacteria, such as yogurt and kefir, end up being pasteurized so that, once again, all of the bacterial benefits they might ordinarily provide are taken away.
The good news is that there are some simple ways to turn this issue around, all of which will help you populate your digestive tract with the good bacteria you need and help you lose weight in the process. You will be able to pick up fermented foods that have not been pasteurized and which still contain all that good bacteria.
Ideally, you should choose a probiotic that contains at least 5-10 strains of bacteria, as they are likely to be the most effective of the bunch. Weaker probiotics will require you to swallow 5-10 capsules in order to get the same level of effectiveness of the stronger capsules.
While a good probiotic supplement will help you get the good bacteria your body needs, it should not be the only way you do so. This combination will help your body get to where it needs to be and will result in your excess weight coming off a lot quicker than it would with probiotics alone. As you can see, you can manage your weight by taking care of your diet, but oftentimes that is simply not enough. This is where you should look at adding a probiotic to give your weight loss efforts a bit of a boost. Today we are going to be sharing with you a potential solution to these issues – Wagglies Probiotics for Dogs. While natural sources of probiotics can be more difficult to find, supplements like Wagglies make it easy for your dog to get the healthy bacteria they need. Probiotics are the general term for strains of bacteria that are good for your health and digestive system. Wagglies is a relatively new brand out of the UK that is dedicated to creating high quality and affordable pet products. You may have seen our review of their professional grade dog nail clippers from a few months back. Wagglies also includes prebiotics – which promote the growth of the these live probiotic ingredients for optimum results. Although none of our boys are currently experiencing any digestive issues, we have begun mixing Wagglies Probiotics into their meals to see if we note any difference in their overall health. As you can see, the supplement powder is VERY fine and can easily be mixed into your dogs food so as to be nearly invisible – especially if you add some water. Wagglies claims that it can take 30-45 days of regular use before seeing noted differences in your dogs health. We will update this post after more time has passed to let you know how our dogs are feeling!
To put your mind at ease, Wagglies manufactures their probiotic in an FDA approved facility.
The evidence that gut bacteria has a profound impact on overall health seems to pile up by the day. Wagglies probiotics contain the same types of bacteria that are found in human supplements. Paws crossed as I type this, but we dogs here never have any real issues with gas, or tummy stuff. We've also included this information in a more linear format for those who learn better in this manner. To name just a few of the benefits, probiotic bacteria are integral to fighting cancer, preventing cavities, reducing allergies, reducing blood pressure and helping you get better sleep! We did this not only because there is a documented increase in gut-related health issues, but also because we hear about gut health issues from our clients and resellers. The syndrome goes by other names and encompasses various symptoms. These symptoms broadly encompass food allergies, sensitivities, and intolerances. The green revolution of the 1960s brought more changes, including the rise of monoculture crops and more dependence on chemicals.
These chemicals induce plant growth without simultaneously improving the quality of the soil.
Eventually crops grown in these soils will be nutrient-poor and therefore not optimal for health.
Herbicides such as 2,4-D and atrazine, and pesticides like DDT (which remains in soils) are examples of chemicals that can significantly harm human and environmental health. This is especially true in terms of the lowering soil-quality and adversely impacting soil microbes, reducing nutrient levels in crops, and both directly and indirectly harming human health. The primary herbicide used for GMO crops is glyphosate, which is a mineral chelator, endocrine disruptor, and biocide with antibiotic effects that kill bacteria (beneficial and harmful) indiscriminately leading to an imbalanced human microbiome. These health conditions include leaky gut syndrome which not only may result from an imbalanced microbiome, but also from a loosening of the necessarily tight junctions in the gut wall that protect us from exposure to foreign proteins not unlike the blood-brain barrier protects our brain. This will not be good, especially if the GMO foods you consume are already nutrient deficient. If there were a perfect storm scenario for herbicide use, then glyphosate would be one component of it. How would you be able to tell which is more damaging to health, the toxins embedded in GMO crops or the sprays that soak both GMO and non-GMO crops alike. There is no valid objection to labeling since many other (and far less harmful) ingredients in foods are labeled. Consumers should never be guinea pigs when science is available that can protect them and help them make informed decisions. In fact, it appears to be just the opposite, as studies indicating harmful effects frequently have been suppressed.
Whereas longer-term, independent studies indicate probable harm to health, therefore showing the precautionary principle was disregarded in approving GMOs for human consumption. This means that foods ingested contain antibiotics that damage and destroy beneficial microbes in the human gut. The importance of the microbiome for human health is such that antibiotic use that kills beneficial bacteria and imbalances the gut flora is proven to reduce overall health and can contribute to major health problems throughout life. That is, glyphosate destroys microbes by acting on the Shikimate pathway, and therefore acts like an antibiotic. This leads to shortages in critical neurotransmitters such as serotonin and melatonin as well as folate. This fact is another reason glyphosate contributes to the health problems relating to antibiotic use and to gut health issues, in particular. Glyphosate’s role as an endocrine disruptor is important not only because it is another harmful element among its many dangers, but also simply because of its ubiquitousness in the environment.
As weeds have become resistant to glyphosate (leading  to the rise of super weeds), the solution has been to spray more of it. Seneff and collaborators have identified the fact that glyphosate – a glycine amino acid based molecule – can disrupt a large number of enzymes in the body by inserting itself into proteins during the synthesis process where glycine would normally be inserted. This causes the  gut wall to break down and allows toxins, as well as normal gut bacteria to enter the insect’s body. In any event, as the number of acres planted with Bt corn increases, it appears that human digestive disorders also increase. Yet, the amounts of such toxins will be significantly reduced overall by consuming organic foods.
But the truth is that they are better, should not cost more, and are far more sustainable for human and planetary health.
These foods will not be sprayed with toxins and will not suffer the same level of nutrient declines found in conventional produce. It been hybridized beyond all recognition with many genes being added because wheat genes are additive.
Now with glyphosate being sprayed directly on wheat crops (as well as oats, sugar cane, and peanuts) as a desiccating agent, it seems that opening tight junctions in the gut and then having exposure to gluten is a prescription for disaster.
In coming months, we will write about various means for improving gastrointestinal structure and function. That is, nutritional supplements intended to improve intestinal and digestive system health and function. Hank Liers’ Intestinal Rejuvenation Formula cleanses, detoxifies, purifies, and heals. As such, the capacity of Intestinal Rejuvenation Formula to detoxify the bowel makes it an integral supplement in the program. Such steps may include consuming organic and non-GMO foods that neither contain herbicides like glyphosate nor GMOs. This has created high-yielding wheat variants that can cause or contribute to adverse health effects, and have not been subject to safety testing. Consuming non-GMO foods may not be sufficient to prevent ingestion of toxic glyphosate and therefore avoid its adverse GI tract effects. HPDI recommends a synergistic approach to gut health encompassing diverse approaches (and multiple products) combined to produce optimal results.
It draws out many times its weight in material encrusted or trapped in the intestinal lining.

It also soothes the intestinal lining and colon wall, and promotes a well-functioning colon. This is especially important in cases of acute diarrhea in which dehydration and inability to assimilate nutrients from foods creates a problem for health. Be sure to give with sufficient water and scale down the dose appropriately depending on the size of a child or pet. In order for that to happen, you need to ensure that you deliver the essential nutrients your body needs to work well.
When the body does not get all it needs, it tends to pile on the excess weight as the digestive system and other crucial parts are unable to do their job properly. It can be incredibly difficult to keep track of all the nutrients and bacteria that you need, especially when you consider that there are over 400 strains of bacteria, accounting for about 3 lbs. The sad fact, though, is that we have all become somewhat dependent on processed foods and junk.
Before you know it, that behavior starts to take a toll on your digestive system, resulting in the scales starting to tip in the wrong direction. Modern foods are sprayed with insecticides and pesticides that often result in all that good bacteria basically disappearing. The end result is a vast number of people becoming overweight, or suffering from gas, bloating and a host of other digestive issues that are far from healthy.
The first step is to start shopping at health foods stores instead of the local supermarket. If you don't have a health food store in your area, you can still get all the good bacteria you need by making your own foods at home.
This may actually be the fastest way to fill up on all the good bacteria that you have been missing due to a lack of nutrients in you system. You should also be looking for a potency level that falls in the 25-50 colony forming units (CFU's) per gram range. Sure, you may save money on a pack of the weaker strain, but you will simply end up spending a lot more money in the long run. Start looking at eating healthier organic foods on a regular basis, cutting out as much of the junk as possible. Once you get in the habit of eating properly and taking a daily probiotic supplement, you will quickly understand just how important a role proper digestion plays in keeping your weight at a healthy level. If you are doing a pretty good job of eating well, yet are still having issues with weight gain, it may just be that you are not getting the good bacteria that you need. Make sure that you choose a probiotic capsule that falls into the criteria outlined above and you will quickly see the benefits your body derives from having a strong, healthy digestive system.
It was clear from our questionnaire that digestive issues are one of the most common health problems our dogs face.
These bacteria include Lactobacillus and Bifidobacterium which both help to move food through the digestive tract. After seeing this quality firsthand we were excited when they told us about their latest product: Wagglies Probiotics for Dogs. While Harley and Charlie are not picky eaters, it is a good sign that it didn’t even give them pause before digging into their meals. This is a huge advantage to other products that come in tablet or pill form that many dogs are quite adept at spitting out even when mixed inside a treat!
This makes sense as the whole idea is to actively change the makeup and composition of the bacterial population inside their digestive tract.
Furthermore, Wagglies probiotics come with a 45 day money back guarantee – so if you don’t see a noticeable improvement in your dogs health just contact them for a full refund!
We are starting to accept this fact in our own lives with the prevelance of yogurts and supplements, so doesn’t it make sense that the same principles would apply to our dogs? Each bag lasts roughly 1-2 months per dog, and at under $30 this works out to less than a dollar a day. But surprisingly, few understand how important probiotics are to our health and preventing disease. Nutrient declines in soils are significant, and soils continue to be depleted of nutrients. Bt corn is a crop whose genetic modification is associated directly with gut health issues (see charts below).
However, plants genetically modified to withstand glyphosate still contain fewer nutrients and are therefore less nutritious.
Glyphosate also interferes with how you uptake and process nutrients (like manganese) in ways that guarantee depletion in the body, as will be discussed further below).
This means greater amounts of poison in crops, and of course, greater profits for the herbicide company. Many scientists are concerned about it, including former genetic engineers like Thierry Vrain, who now advocates growing and consuming organic foods (see more below).
This contributes to reduced microbiome diversity and paves the way for a takeover by harmful bacteria.
This is especially true when antibiotics are used in childhood when the microbiome is establishing itself.
This pathway is not present in human beings, but is present in plants and most microbes important for the health of the human gut. Therefore, the amounts to which individuals are exposed have skyrocketed along with the increase in its application on crops and elsewhere. Particular strains are chosen to target specific plant pests, such at the European Corn Borer (ECB).
The longer-term solution is adoption of organic methods (and corresponding reductions in use of chemicals and GMOs in agriculture) that will result in a cleaner, safer food supply for all.
In fact, at this point in time, consuming organic foods may be the only practical solution for avoiding health problems, especially gut-health problems, associated with industrialized, chemically based agricultural methods. Having even a relatively small garden at home will allow you to supplement organic foods you obtain locally. Healthy gut structure and function is important for digestion of food, assimilation of nutrients, elimination of wastes, detoxification, and even brain function and mental health due to reciprocal relations along the gut-brain axis. These formulas include probiotics like Prescript-Assist™ (soil-based organisms), Restore For Gut Health (lignite formula), digestive enzymes, and Intestinal Rejuvenation Formula. Hank Liers formulated it as an effective drawing, detoxifying, and healing formula for the bowel.
This unique action allows it to absorb fecal plaques and other debris, soften unhealthy deposits, and sweep them away for elimination in the stool. It also provides nutrients known to nourish the GI tract, and that promote normal elimination functions. This unique healing formula is also an excellent remedy for food poisoning, because it can absorb harmful bacteria and toxins. However, in cases of diarrhea, it can fill the GI tract with sufficient bulk (fiber) to slow the rate of excretion, as well as help prevent dehydration due to fluid loss. It is actually a kind of beneficial friendly bacteria found in the human body especially in your small and large intestines. There are plenty of recipes online for homemade yogurt, sauerkraut and other bacteria rich foods that will help you get your digestive system back on track. Probiotics are easy to get into your system, as they come in a capsule form, with each pill filled with the living bacteria your body needs to get its digestive system back on track. Whether they are manifested in constipation, diarrhea, gas or urinary issues, our pets could clearly benefit from improved digestive health. Keeping a proper ratio of gut bacteria is vital to optimum digestive as well as overall health. This has been proven by measurable declines in vitamins, minerals, and other nutrients in food crops.
Bt corn was created to damage the intestines of insects, but that also damages the health of the human gut.
Within the HPDI supplement system, the formula is considered a specific-condition formula for gut health. It is also beneficial for periodic use, such as seasonal cleansing, reduced bowel function, or constipation. What you might discover when you head to your local pharmacy or health care store is that there are all kinds of different probiotics to choose from. It offers no standard labeling requirements, nor any means to enforce compliance for companies that fail to label. And while some may consider the US law progress for consumers, consider that in Europe GMO labeling went into effect back in 1997 – nearly 20 years ago. It is likely that the growth of this harmful bacteria is stimulated by the presence of glyphosate in the gut. Yet, it offers many benefits for chronic issues such as bowel pockets, diverticulosis, and diverticulitis. Don't make the mistake of simply choosing the first one that you see, or the package that looks the nicest, as you may end up with a less effective pack of capsules.
Acute uses include applications for upset stomach, food poisoning, diarrhea, as well as topical use for insect or snake bites.
Click Here to lose weight (burn fat) and build muscle at the same time but… Start here If you're extremely overweight.

Advocare probiotics ingredients
Yakult probiotic cost 2014
Digestive enzymes cause diarrhea answers
Probiotics to relieve acne

Category: Probiotic America Video

Comments to “Benefits of acidophilus and probiotic complex herbalife”

  1. Romantic_Essek:
    Scientists estimate that around 750 trillion mind, it's primarily non-starch polysaccharides and oligosaccharides that with.
  2. reper:
    Are also essential in the treatment How Probiotics Work There's only provide you with facts.
  3. NIKO_375:
    Adult Everyday Flora Balance is a probiotic flora garden.
  4. ZaLiM:
    Comes to breastfeeding, there is no evidence of systemic absorption days to a week is a good practice probiotic supplements on the market.