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03 May. 2015

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It makes sense that people search is the other topic Google has chosen to launch first, as they’ve been focusing on profiles for a while including the evolved Google Profiles and people search OneBox. Site owners have been asking for support of microformats for some time, so this should come as welcome news both for them and for searchers who will benefit from the increased set of information in the search results. The other announcements at Searchology, such as Google Squared, illustrate Google’s intent to algorithmically structure the web with little outside input. This announcement may help SearchMonkey adoption, however, as Yahoo is encouraging use of these formats. Google chooses which sites to include in the program and the enhancements display for all searchers. When SearchMonkey launched, site owners were worried that the enhanced display would show so much information in the results, searchers would have no reason to click over to the page. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land.

Speaking of celebrities, I ran few searches for popular celebrities that people seek (see article below for more) and found that the new Bing feature did a pretty good job with listing the actual celebrities in these results. This initial launch supports reviews (with sites such as Yelp) and people (with sites such as LinkedIn). Google has been testing this new results format for a while, and the reviews topic in particular has been in action for a while in Google Local [although when I talked to a search engineer after the event, he said that the technology behind revies inlocal results and rich snippets is different, although the UI looks similiar.
With SearchMonkey, anyone can build a SearchMonkey application for any site that incluses the necessary metadata.
With SearchMonkey, Yahoo chooses which applications display for everyone, but searchers can opt-in to additional applications to customize their search experience. When I talked to search engine engineers later, they confirmed that microformats are not being used for indexing or relevancy at this point, but only in the composition of rich snippets. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold.

He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996.
With SearchMonkey, on the other hand, enhanced listings are based on SearchMonkey applications that outside developers build. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels.
Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series.

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