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Author: admin, 30.01.2014. Category: The Power Of Thinking

Earlier this year, Virgin Media announced its ?3bn ultrafast fibre broadband network expansion to four million more homes and 6,000 new jobs over the next five years’ launching the service first in Manchester first and other major UK cities to follow. We created an experiential stunt never seen before - the world’s first ‘high speed selfie booth’ - featuring a blower packing 270mph winds; and to add drama to the stunt we built a giant cable bursting from the ground.
Since June, we have taken the booth across the country, delighting over 4,000 members of the public and in Virgin Media call centres and delivered a further 50+ pieces of coverage, including front pages of The Nottingham Post, Birmingham Mail, Yorkshire Post and Bristol Post. At the end of the roll-out we sent a round-up of the best images from the different cities to the national press, which resulted in a full page in The Daily Star and online coverage in Mail Online, Metro, Star, The Poke, and The Sun. We needed to make a big splash, and build awareness of the regional rollout to Leeds, Bristol, Birmingham, Nottingham and Virgin Media’s V Festival to drive registrations for the service.
National celebrity, Sarah Harding tested the booth first with a film and photos of the experience created and released to media together with interviews. The total reach of the campaign has totalled 1,028,700,431 with 2.6 million estimated impressions including #highspeedselfie. For the regional rollout we invited regional press to test the booth - targeting key print, broadcast and student press for each region.

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