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Author: admin, 17.05.2016. Category: How To Learn Meditation

The point of RankBrain is to take the term a user enters into Google search and interpret what the searcher actually means. After finding keywords and phrases, it’s recommended that you search for them in Google search. Content needs to pass the people test if it is going to be helpful to your business, website and SEO. RankBrain is not only learning about how machine language or artificial intelligence (AI) works, or about trying to find ways to manipulate as many ranking factors as much as possible. After you have created your piece of content on whichever topic it needs to be about, it is crucial to ensure that you study the analytics of it afterwards. As with all of the other Google updates that have been done over the years, RankBrain focuses on providing the best possible quality for end users of Google – in other words, the searchers of information. An oversimplification, maybe, but a great way of looking at the social sphere online and gaining some perspective on the true scope of its worth. Here we have two well informed, educated authorities on the topic of social media giving us their two competing theories about its place in modern society.
I remember reading a news article last year about how a study found that people who post inspiration quotes on their social media page were more likely to be unintelligent. Whatever the original intentions of that flawed study, there is no denying that experts quotes are insanely popular on social media. Being such a fantastic form of engagement, and a way to increase your visibility on social platforms, how can you start to really take advantage of it? Occasionally you will come across a great quote from one of your favorite blogs, or a video interview, and you should feel free to share those. Two other great quote sites are Quotery and Brainy Quote, both of which offer reliable original sources, and an extensive database. Visual quotes are even more shareable than text ones, and as a rule you should try and create more of them.
If not, you can turn to generators like Recite (for simple graphics with a watermark), or Pixteller (for slightly more advanced).
The first is great for straight quotes that are placed against basic backgrounds like a piece of paper and pen.
If you want to start making different kinds of graphics that use visual quotes (like infographics), check out Canva. Have you seen those posts floating around that show Albert Einstein quoting Lil Wayne lyrics, or George Washington telling you not to believe everything you see on the internet? Fake Quotes From Famous People is a great Tumblr page that sadly hasn’t been updated in a year.
John Oliver launched his own fake quotes site called Definitely Real Quotes in a bid to shame politicians during an increasingly hostile (and ridiculous) US presidential caucus. Finally, I would say my favorite method of getting expert quotes to use on social media is also the most beneficial to you: through expert interviews.
You are probably always looking for new content, and by interviewing an expert you will get plenty. Do you have any tips for using expert quotes to engage on social media with new and current followers? So if you’re falsely reporting your competitors, don’t be surprised when Google starts ignoring you! A couple months ago, Google told us that they keep track of users who send really good spam reports.
Recently, Gary Illyes seems to have confirmed that the opposite is true as well: users who repeatedly submit false reports in an effort to attack their competitors are more likely to be ignored. The tool will score your mobile friendliness, mobile speed, and desktop speed out of 100 and provide specific tips for how to improve each of them. What would you do with outdated content or content that has no perceivable benefits to your site? Whether SEO is dead or tales of its death are only exaggerated has been debated for years now. On Cre8asiteforums, Kim has an interesting thread about the difference between thinking you know what customers want and actually asking them what they want. Webmasters and UX professionals might think they know what a customer wants – but their solution is not always the one that the customer would prefer. Location, location, location Location settings are often overlooked after the initial campaign setup.
They also allow us to target by demographics, which lets us select the household income tier we want to target.
To properly leverage location settings for e-commerce businesses, you need to first think about your products and your audience. I prefer to air on the side of more reach to start because customers can come from a wide variety of regions and until you have definitive data to back up decisions, it’s best to avoid excluding too much based on hunches. After finding our best converting locations, we went in and added bid modifiers to make sure we were bidding higher in those locations. Location-based businesses such as amusement parks, schools, car dealerships and car repair shops have their own unique ways of targeting location. To get more out of radius targeting it is a great idea to have a bullseye-like pattern around the target area.
After completing the radius targeting, you can implement bid modifiers in increasing increments starting with the lowest bid modifier at the furthest distance and working up to the largest bid modifier the closer you get to your location. With this arrangement, you will bid more on the customers closest to your business location, allowing you to have a higher chance of procuring the customer. Read the full article here Factual SEO: Is Google Censoring Negative Searches about Hillary Clinton? If I have learned anything since I started this blog is to find anything in Google almost momentarily. I can quickly find the source of a quote, the original image or the official documentation for anything.
Sometimes we just need to find articles that mention a name or a concept without focusing on it. Don’t forget to download the attached document containing all the mentioned search queries, clickable links and screenshots!
Internet Marketing Ninjas Club Band The other day I was thinking that in my over 17 years in business, I believe that our current Ninja team and our services are like the Beatles Sgt Peppers Album. Although having a high organic CTR is crucial, having positive website engagement metrics is even more critical.
One important note before we get started: Please don't focus too much on the absolute bounce rate and time on site figures discussed in this article. In 2011, Google announced a new option that allowed us to block domains from appearing in our search results.
Although that feature is no longer with us, we know it was based on whether (and how quickly) you bounced back. Does Bounce Rate Impact Organic Position?OK, let's get the official Google line out of the way. Well, it seems like for this particular keyword niche, as long as you have a low bounce rate (below 76 percent) then you're more likely to show up in positions 1 through 4. Image via Fox.But if there's no free beer to be had, most (if not all) of that traffic will bounce right back. So I believe Google is measuring dwell time (which is proportional to bounce rate) to check whether websites getting high CTRs actually deserve it and if the clicks are indeed valid, or if it's just click bait. One other question this discussion obviously raises is: do higher rankings cause higher engagement rates, as opposed to the other way around? Well, unless you work at Google (and even then!) you may never know all the secrets of Google's algorithm.


Regardless, improving user engagement metrics, like bounce rate, will still have its own benefits. Does time on site impact organic position?Now let's look at time on site, another metric we can measure that is proportional to dwell time.
Interestingly, you get no additional points after you cross a minimum threshold of time on site. If you can get people really excited about clicking on something, that excitement typically carries through to a purchase or sign-up.
On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Remember, conversion rates are a very important success metric because you get the most value (you actually captured leads, sold your product, got people to sign up for your newsletter, or visitors did whatever else it was you wanted them to do), which means the user found what they were looking for. How do you turn conversion rate donkeys into unicorns?Image via Fox.The way you don't get there is by making little changes. Ask yourself: Why in the world are 98 percent of the people who see your offer not taking you up on it? Image via Fox.What can you offer that will resonate enough that +10 percent of people would be excited about signing up for it or buying it on the spot? For example, for my own company, five years ago our primary offer was to sign up for a trial of our software. Then I had an epiphany: Why don't I just grade people's accounts without having them do a trial of our PPC management software, and just give them a report card? Image via Fox.Rather, your goal is to bias them so in the future they'll do a search for your product. Facebook and many other vendors have conducted lift studies that prove that Facebook ads impact clicks and conversions you'll get from paid and organic search. Interest-Based Targeting to reach people who are likely to search for the things you're selling. Demographic Targeting to reach people who are likely to search for the stuff you're selling, maybe within the next month.
Behavioral Targeting to reach the people who buy stuff that is related to the stuff you're selling. You want to make sure the people who gave you a look to see what your site was about never forget you so that subsequent searches always go your way. Remarketing greatly impacts engagement metrics like dwell time, conversion rate, and time on site because people are more familiar with you, which means they're more likely to be engaged with you for longer.
These are huge numbers for a minimal investment (display ads average around $10 for 1,000 views). It's your job to convert or squeeze as much money as you can from people who are already in the market for what you sell.
I believe that terrible engagement metrics will lead to a death spiral where your site gets less clicks, less leads, less sales, and even lower rankings. Obviously better CTRs, higher engagement rates, and improved conversion rates lead to more leads and sales.
I would prioritize click-through rate and conversion rate (or engagement) optimization at the very top of the most impactful on-page-SEO efforts. So use the tactics and strategies from this post to diagnose your engagement rates, and then start optimizing them! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Although many web developers may think that this is another passing fad, this is by no means the case.
Instead of formulating content focused on just 1 keyword phrase, it will now be beneficial to create content that focuses on the main keyword phrase as well as phrases related to the original keyword. You can either browse the full list online or download them to a spreadsheet to review later. On the bottom of the first page of search results, there are normally other phrases related to your original search. However, RankBrain has changed this in that it is now more important to focus on creating high quality content that incorporates a range of keyword phrases as naturally as possible instead. The reason for this is that in some cases, Google could offer searchers and opportunity to provide feedback about your website content. It is imperative that we developers and content creators be focused on the same end goals that Google is focusing on – namely, providing the best quality content in search results for searchers. Senior Technical Writer Paula Allen and I for a candid conversation on the latest changes to the SERP and what it means for SEO.
Unsurprisingly, these claims were false, but I still found it funny and shared the article to all of my friends. But when you are actually going hunting for quotes, it is good to have a couple of sources on hand. That is where I found the two quotes posted at the beginning of this article, as a matter of fact.
The latter has a Quote Of The Day feature that gives you a beautiful visual graphic with random quotes. Luckily they aren’t that hard to make, especially if you have a little knowhow on tools like Photoshop or GIMP. I tend to alternate between the two in order to get two different types of visual quote that attract two different kind of posters. Having absolutely zero graphic design talent or knowledge myself, I am a huge fan of this graphics generator. It is a collection of fake quotes attributed to the spiritual leader, and some of them can actually be kind of funny.
You will also build yourself as an authority and source for the original quote, which you can use to promote the content you have just published. Turns out that they have policies in place for identifying bogus reports and the users who frequently submit them.
Nearly one in five spam reports are false or misleading – so of course Google has plenty of experience with separating the wheat from the chaff. You don’t require Search Console to use it, but you might have to give your email address out to receive a full report. But if that content has gained links and seems to rank well, should you really get rid of it? This user on SEO Chat is approaching the question from a new angle though – the relationship between agencies and clients. If you need something, there will usually be an attentive sales person on hand to help you.
It’s easy to set up targeting, but we forget about leveraging these settings to work for us. These allow us to use Places of interest such as airports, universities and other central commercial areas.
We looked at the Google Analytics report by location and found which areas sell the most products. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank.
What value is there in getting hundreds or thousands of people to click on your brilliant headlines if those people don't stick around for more than a few seconds? If you clicked on a result and then returned to the SERP from the website within a few seconds, Google's blocked sites feature would appear. However, we can measure three engagement metrics that are proportional to and directionally equivalent to dwell time: bounce rate, time on site, and conversion rate. However, if your bounce rate is higher (above 78 percent), then you're much less likely to show up in those coveted top 4 positions.


Looking at that graph, it leads me to believe that it's no accident — but in fact algorithmic in nature.
Think of it more like a "check" on click-through rates within the existing algorithm that hasn't been quantified. For example, I could promise you the digital equivalent of free beer and have a ridiculously high click-through rate. If engagement is weak on average, however, then you're more likely to be in positions 7 or lower. These metrics help Google figure out whether users ultimately got what they were looking for. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry.
It was somewhat complicated, people had to learn how to use the software, and not everyone made it through the process. That increased my conversion and engagement rates by 10x, and the gains persisted over time. If it's an unbranded search, having been exposed to your marketing materials in the past, they'll be more likely to click on and choose you now. You can target Facebook ads at people who will celebrate an anniversary within the next 30 days. Because you know these people will be searching for keywords relating to flowers and jewelry soon. So use remarketing to increase brand familiarity and increase user engagement metrics, while simultaneously turning the people who bounced off your site in the past into leads now. They would need to lean on a "domain-level engagement score" to fall back on in the event that more granular data wasn't available. But I also believe that improvement in these metrics will lead to better organic search rankings, creating a virtuous cycle of even more clicks and conversions. But if I'm right, you'll not only get more conversions, but you'll get better rankings, which will lead to more conversions and even better rankings. In fact, it has become more important than ever to pay attention to RankBrain and its effects on SEO. For example, when compiling a basic post on goal setting in previous SEO efforts, you would have had to focus purely on that phrase. This will help you find numerous phrases pertaining to goals that can be used throughout your post or article. He's the brains behind the MozCast, the Google Algorithm Weather Report, that chronicles changes to the SERP as they happen. But the article went on to explain that they are trying to provide each Metro station with its own short name (between 13 and 19 characters, depending on the importance of the station) that is easy to scan when hurrying passengers are racing to their destination. I am an avid quotes sharer, and so are many of them, and we all had a good laugh at our own expense.
The second puts the quote against a more visually stimulating backdrop, like the type you might see on Tumblr, or even PostSecret.
New TLDs still feel like an accessory to many people – a vest instead of a shirt, so to speak. Users on WebmasterWorld found that, sometimes, Google’s products were to blame for their poor scores.
Maintaining a healthy relationship with a client is not always easy – has it become more difficult with the times?
You can target specific locations too, which makes this a very accurate and powerful targeting tool. And if you improve your click-through rate, you should see your rankings and conversions improve.
Today I'll share some data that shows the relationship between engagement rates (such as bounce rate and time on site) and rankings.
We know Google measures dwell time, or how much time a visitor actually spends on a page before returning to the SERPs. What I believe is that, in some Rube Goldbergian way, bounce rate does in fact (indirectly) impact rankings. I think you've passed Google's test — passing it by even more doesn't result in any additional bonus points. If you want to increase your conversion rates by 3x to 5x, then small, incremental changes of 2 or 3 percent usually won't cut it. There is much more leverage in changing the offer versus, say, the image on an existing offer.
Brand awareness creates a bias in people's minds which has a ridiculously huge impact on user engagement signals. That's how you can start biasing them to get them to have happy thoughts about your business, increasing the likelihood that they'll click on you, but more importantly, convert. You can use Custom Affinity Audiences to target people who have searched on keywords you're interested in, but didn't click through to your site (or you can specify certain categories related to your business).
If you aren't using remarketing, essentially you're investing a ton of time and money into your SEO and marketing efforts just to get people to visit one time. Google does something conceptually similar in AdWords by having both account-level and keyword-level Quality Scores. However, to gain RankBrain approval, you would now need to create content that covers various goal-related aspects – from setting them to achieving them. He's also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month. He’s also presenting his Guide To The Changing Google SERPs Search Marketing Expo (SMX) Advanced this month.
That makes sense to me, and it reminded me of how important the same principle is for website information architecture.Too often I see the top nav of a site use words that just don't make any sense to me as a visitor. It's also similar to how many believe that Google considers links pointing to your domain and also individual pages on your site when computing organic rankings (a moment of silence for our beloved Google PageRank Toolbar). Google is good at fighting click fraud on ad networks, so you can expect them to apply those same learnings to fight organic search click fraud. Half the technology sites I go to list Products, Solutions, etc., and God bless me if I can figure out what the technology does. Do visitors stay on one page for a short while and then leave or do they spend a while perusing the rest of your site?
It is not only essential to focus on actual rankings – you also need to focus on what takes place after visitors have clicked on your page or content. Some of them have long names in the top nav, such as the site that had a choice of "Why [Really Long Product Name]" which not only isn't scannable, but I suspect is answering a question that most visitors aren't asking.
I saw another site that liked to mix up short names with long names: Products, Why Company Name, Blog, Get a Demo-it really doesn't work. One word navigation names work best if you can make that happen, because the spaces between the words act as the spaces between the choices. If have to have multiple words, you need plenty of space in between the choices so that the eye can distinguish the breaks between them. But when you use too many multi-word choices, you have to make the font even smaller to provide the required spacing, which defeats the ability to scan all by itself.So, when designing your site's information architecture, don't settle for the words that insiders think are the ones that best describe their choices. Just put different ideas of the right names on cards and show them to people who represent your audience. See if they know.The names for the areas on your website are among the most scanned and most clicked words on your entire site, so take the extra time to check how well they are working.



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