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Author: admin, 09.11.2015. Category: Positive Phrases About Life

Sujan Deswal is part of the marketing team at AdPushup — a powerful machine learning platform that automatically optimizes display ads for increased CTR. Share on Facebook Share on Twitter Pocket Buffer Reddit WhatsApp HackerNews An overlooked yet important part of making brilliant web content is the deliberate use of positive emotion. In this blog, I’ll discuss the what and why of positive emotion, how it affects content sharing and how you can increase consumption by injecting it into your content, as a result of practice and not just natural habit.
The concept of positive psychology was first invented and published by Abraham Maslow in his book Motivation and Psychology (1954). Here, what concerns us marketers are the positive and negative emotions; those that remained unchanged throughout time with respect to people, cultures and location. So the question that comes is which emotion should be pushed into content to encourage more page-views and shares. Negative content, used independently, does persuade people to take action but the action stems from a psychological fight or flight response. Negative emotions should not be confused with negative marketing which is a marketing strategy that can work great if applied correctly. Positive emotion on the other hand increases interest because it relies on generating anticipation and happiness. Below is the heatmap from their research which shows the most common feelings generated by viral content. What Cracked does brilliantly is to provide high-value informative articles, that have been rigorously researched, with a strong punch of humor.
The ALS Association has amassed more than $100 million in donation so far through its Ice Bucket Challenge by getting a large number of well-known celebrities and athletes to endorse it. The above five points are how anyone would describe the majority of the ice challenges and why it went viral.
The posts are not humorous but they are deep with philosophical significance which in itself make them damn interesting. Gawker’s Neetzan Zimmerman, through his experience and scientists through research, have separately come to the same result that positive emotion almost always trumps negative emotion. Use of a positive tone – Show ideas and plans as possibilities and opportunities, not as difficulties to overcome. Broaden and build theory of positive emotions – It basically states that over time, steady encouragement of positive emotions facilitate a user’s thought-action process which promotes well-being and happiness.


Content type – There are various content types that you can use to build your user base and to give them a reason to share.
For sustainable long term content sharing success, you’re better off having your visitors smiling and excited. Sujan Deswal is part of the marketing team at AdPushup a€” a powerful machine learning platform that automatically optimizes display ads for increased CTR.
In this blog, Ia€™ll discuss the what and why of positive emotion, how it affects content sharing and how you can increase consumption by injecting it into your content, as a result of practice and not just natural habit.
Gawkera€™s Neetzan Zimmerman, through his experience and scientists through research, have separately come to the same result that positive emotion almost always trumps negative emotion.
Broaden and build theory of positive emotions – It basically states that over time, steady encouragement of positive emotions facilitate a usera€™s thought-action process which promotes well-being and happiness.
The subsequent criticism of Maslow’s theory is what laid the foundation for positive and negative emotions as a sub field which needed further digging. It limits a user’s actions to only ‘do it and win or don’t do it and suffer’, thereby discouraging independent thought.
Suffice it to say that if you want to see a substantial increase in your content sharing then one of the ways to do it is the application of positive psychology.
From 1 billion page views in 2010 to 30o,00o,000 page views per month in 2012, the website has seen a staggering growth that has eclipsed its competition.
They have used “funny” as the benchmark to evoke positive emotion while delivering relevant content to their users which ranges from scientific to the fantastical. Do you think it would have made such an impact if it had been the “ALS Drown in the Ice Sea Challenge”? Their positive emotion stems from the psychological need of seeing and being motivated and awed with achievements. The best types include – success stories, inspirational stories, practical-value centered, humor, how-to type list based content and finally, humor. The subsequent criticism of Maslowa€™s theory is what laid the foundation for positive and negative emotions as a sub field which needed further digging.
It limits a usera€™s actions to only a€?do it and win or dona€™t do it and suffera€™, thereby discouraging independent thought. They have used a€?funnya€? as the benchmark to evoke positive emotion while delivering relevant content to their users which ranges from scientific to the fantastical.


Do you think it would have made such an impact if it had been the a€?ALS Drown in the Ice Sea Challengea€?? Accomplished marketers have a natural or practiced disposition towards positive emotion and this reflects in their work.
However, it was not until 1998 when Martin Seligman put forward his research, that the topic received spotlight again. This is one of the primary reasons why viral campaigns eliciting negative emotions achieve views and shares but end up leaving the users unsettled. It is a milestone in its own right because even though the news was tragic, the way it was presented and the actor’s life recounted, was inspiring.
Here’s Forbes contributor Rick Smith’s take on the success of the ALS Ice bucket Challenge. However, the articles are mostly about a single issue, an idea, a journey, an ode or a realization. 37) borrowed from the Journal of Market Research’s  whitepaper which seeks to find the relation between emotion and virality and whether positive emotions score better than negative emotions.
It is a milestone in its own right because even though the news was tragic, the way it was presented and the actora€™s life recounted, was inspiring.
Herea€™s Forbes contributor Rick Smitha€™s take on the success of the ALS Ice bucket Challenge. 37) borrowed from the Journal of Market Researcha€™sA  whitepaper which seeks to find the relation between emotion and virality and whether positive emotions score better than negative emotions. He urged psychologists to look at positive psychology as not something to rectify ‘what has gone wrong’ (mental illness), but as a methodology which could be implemented towards – ‘what can go right’ (mental stimulus).
He urged psychologists to look at positive psychology as not something to rectify a€?what has gone wronga€™ (mental illness), but as a methodology which could be implemented towards – a€?what can go righta€™ (mental stimulus).



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