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Author: admin, 07.05.2014. Category: The Power Of Attraction

While there’s absolutely nothing wrong with countering negative statements about ourselves, psychological studies suggest that many people may be going about it the wrong way.
When we impose a positive affirmation (which comes entirely from our conscious mind) onto a deep-seated, unconscious belief, we are, in effect, lying to ourselves. So if positive affirmations don’t really work for anxious people with low self-esteem, what does? A study by Senay, Albarracin, and Noguchi in 2010 had four groups of participants solve a series of anagrams. Positive affirmations can set up a tug of war between the conscious and subconscious mind that may do more harm than good. This entry was posted in Anxiety Management – Treating Anxiety, Living with Anxiety and tagged anxiety and self-esteem, positive affirmations, positive thinking, positive thinking for anxiety treatment, self help for anxiety, self-care tips. The point is to retrain yourself to think positively and if you keep at this, you do start thinking differently.
I have used positive affirmations regularly and they really helped me, but like anything you have to work really hard at it which I can’t do when depressed. Louise Hay is a guru of self love and I think her stuff is actually quite deep beware of anything superficial . Different things work for different people and I am of the philosophy that we use whatever works for us if we survive today we can thrive tomorrow.
On the surface my self esteem appears very high but when you look a little deeper it’s shaky at best. I love recovery ortrientated approach which says I will live the best life possible for me with without symptoms of my illness.
This post is disturbingly similar to one by Sophie Henshaw posted in March of 2014 on psych central. This site complies with the HONcode standard for trustworthy health information: verify here. This is a€?Memorandums and Lettersa€?, section 9.2 from the book Communication for Business Success (Canadian Edition) (v. This content was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz in an effort to preserve the availability of this book. PDF copies of this book were generated using Prince, a great tool for making PDFs out of HTML and CSS. For more information on the source of this book, or why it is available for free, please see the project's home page.
DonorsChoose.org helps people like you help teachers fund their classroom projects, from art supplies to books to calculators.
A memoAn abbreviation for memorandum; normally used for communicating policies, procedures, or related official business within an organization. A memoa€™s purpose is often to inform, but it occasionally includes an element of persuasion or a call to action.
One effective way to address informal, unofficial speculation is to spell out clearly for all employees what is going on with a particular issue. While memos do not normally include a call to action that requires personal spending, they often represent the business or organizationa€™s interests.
A memo has a header that clearly indicates who sent it and who the intended recipients are. In a standard writing format, we might expect to see an introduction, a body, and a conclusion. Memos are often announcements, and the person sending the memo speaks for a part or all of the organization. Some written business communication allows for a choice between direct and indirect formats, but memorandums are always direct. Memos are a place for just the facts, and should have an objective tone without personal bias, preference, or interest on display. While e-mail and text messages may be used more frequently today, the effective business letter remains a common form of written communication. Letters may serve to introduce your skills and qualifications to prospective employers, deliver important or specific information, or serve as documentation of an event or decision. The date should be left justified and placed immediately below (or two lines below) a personal address, or two lines below a letterhead logo.
Like a subject line in an e-mail, this is where you indicate what the letter is in reference to, the subject or purpose of the document. This is your opening paragraph, and may include an attention statement, a reference to the purpose of the document, or an introduction of the person or topic depending on the type of letter. If you have a list of points, a series of facts, or a number of questions, they belong in the body of your letter.
An emphatic closing mirrors your introduction with the added element of tying the main points together, clearly demonstrating their relationship. Leave three or four blank lines after the close, then type your name (required) and, on the line below it, your title (if applicable).
If the letter was prepared, or word-processed, by someone other than the signatory (you), then inclusion of initials is common, as in MJD or abc.
Just like an e-mail with an attachment, the letter sometimes has additional documents that are delivered with it. As mentioned in Step 1 above, a formal business letter normally includes a logo or contact information for the organization in the header (top of page) or footer (bottom of page). Memos are brief business documents usually used internally to inform or persuade employees concerning business decisions on policy, procedure, or actions.
Letters are brief, print messages often used externally to inform or persuade customers, vendors, or the public.
Find a business letter (for example, an offer you received from a credit card company or a solicitation for a donation) and share it with your classmates. Now that you have reviewed a sample letter, and learned about the five areas and sixteen basic parts of any business letter, write a business letter that informs a prospective client or customer of a new product or service.
Some more fun profits from garage sales!  I bought this vintage Cosco kitchen cart for $2.  A lady bought it from Craigslist for $80 and was thrilled to have it for her vintage kitchen.
Therea€™s a simple truth that many marketers come to understand as they build up a brand: a companya€™s brand belongs to the community. We constantly seek to create new and engaging content that grabs the attention of our online communities and followers, but what if we were to not only accept, but encourage the community to help in the content creation process? You are an expert, as are the people on your staff, but there are also experts within your online following that can also provide assistance and solutions.
These types of knowledge-heavy posts can be compiled into a huge base of information for your audience members to easily access when they need it.
When a breaking news story hits, we often scramble to produce something before the opportunity to capitalize on the trending topic is gone. Encourage people to share photos from events or business gatherings associated with your brand. Announce an upcoming deadline for your company and let your community know how they can help.
While it was born on Twitter, the hashtag is spreading to other platforms like Instagram as well. It could be a hashtag related to an event or news story, but utilizing it in your tweets, and retweeting other messages within the same conversation will allow you to not participate and monitor the developments.
Retweeting your communitya€™s messages offers another avenue for involving them in the content creation process as you can also curate these tweets into a future post on your blog. Sometimes, all it takes is the right question in the right place to immediately involve your community in your content marketing.
Regardless of what industry or theme your audience encompasses, music is a universal language that works each and every time. Matt Banner is the owner and author of On Blast Blog, a resource for both beginners and seasoned veterans in the world of online blogging. Overall, the report states, Generation Z employees are ambitious, dedicated and ready to work. Among the skills this generation brings to the table, the report says, Generation Z employees are especially good listeners, with a high level of creativity and an entrepreneurial mindset.
Some good news for small business owners: Generation Z is surprisingly amenable to the type of workplace found in most small businesses. Now, the bad news: Having lived through the Great Recession, Generation Z tends to be fiscally conservative.
Highlight examples of personal and corporate integrity in your conversations with job candidates.
Demonstrate genuine ties to the community and authentic social responsibility on the part of your business. You’re minding your own business, working on an important project that the boss wants to have finished today, when a co-worker, seeing your office door open, decides to pop in and tell you all about his weekend at the beach, sparing no detail.
These are just a few of the many distractions your employees encounter on a daily basis and it’s significantly hampering their productivity and morale, according to a new report released today June 14. The survey also found that technology issues along with the ability to disconnect from work when outside the office contribute to employee performance and well-being. Sixty-five percent of employees say they prefer a single device for their personal and work lives, rather than different devices for each.
The shift toward more open office environments designed to enhance collaboration and increase productivity may actually work in opposition to achieving those goals, the report says. There is a disconnect between how employees feel about the need for a distraction-free environment and how their employers feel about the issue.
Wilder adds that the two main reasons for the shift toward the open workspace are collaboration and cost savings. The survey included a broad cross-section of Millennial employees (300) between the ages of 18 and 35. Perhaps somewhat surprisingly, they are more likely to say noise distracts them from work, and are more annoyed by ambient noise in the office than other age groups.
Speaking of mood, more than half of employees say ambient noise reduces their satisfaction at work, the survey found. Information overload also factors in — 38 percent of executives and 27 percent of employees attest to feeling burdened. Two-thirds of workers surveyed feel frustrated that they are not equipped with the tools necessary to work distraction-free outside the office.
The report lays the blame squarely at the feet of executives who, it says, do not understand the extent of the challenge.
Telus, a Canadian telecommunications company, also interviewed in the survey, prioritizes access to the tools its call center employees need — many of whom work remotely. Providing employees with the ability to work in a distraction-free environment demands that employers not only recognize a problem exists but that they also have anA interest in doing something about it. Here are a few common errors that many small businesses make online, and what you can do to help make sure your business is on the right track. A domain name also helps to brand your company by providing a memorable Web address you can market.
A domain name is so much more than just an address for your website a€“ it can represent every aspect of your businessa€™s online identity, including your communications.
Your website is the central hub of your online presence, but no one will see it if you dona€™t actively market your business online.
Social media marketing: Advertise your business and its products and services on social media and drive customers to your website for more information. Email marketing: Use your company-branded email and send customers information on special news and sales.
Search engine marketing (SEM): Also known as paid search, SEM allows you to promote your business website on the paid advertising section of search results pages.
One of the best ways to drive customers to your website and keep them coming back is by creating high-quality content that they find interesting and valuable.
Remember that a domain name is so much more than just a Web or email address a€“ you can also use it for marketing. In fact, recent research5 from Verisign revealed that Internet search users are almost twice as likely to click on a domain name that includes at least one of the keywords in their search, compared to a domain name that does not include any of the keywords in their search.
Whether you are starting a new business or expanding an existing one, you need funds to get things moving. SBA is a federal agency dedicated to assisting small entrepreneurs improve their small businesses, make the most of contracting opportunities, and gain greater access to small business loans. It is this guarantee that induces more banks to lend businesses money even if they don’t fit the credit criteria. Nevertheless, as most small businesses desire an SBA loan, it is quite useful to know what steps you have to complete to apply for one. Before you begin with the application process, find out about the various loan types operated by SBA. The 7a Express Loans are quite similar to the standard 7a loans, but offer a faster application process. Finally, the Disaster Loans a€” as the name suggests a€” are targeted at businesses damaged by a disaster in a disaster area.

The first thing you need to do is find out whether or not your business is eligible for a loan program.
When you visit banks, you should find out their total SBA loan volume and also if they participate in the SBA Preferred Lender Program.
It’s always recommended to find a bank that deals regularly with SBA loans as they are more likely to have a proper application process in place.
Once you have a received formal proposal from the bank youa€™ve chosen, you should quickly get all your paperwork done. You must remember that SBA has a rather comprehensive document checklist, which you can find here. In addition to all the important documents, SBA expects you to provide a simple and direct cover letter that clearly explains who you are, what your business background is, and the nature of your business, the amount and purpose of your loan request, your requested terms of repayment, how the funds will benefit your business, and how you will repay it. If you complete the documentation process correctly, chances of your loan getting approved quickly increase. Once you have filled out all the forms and organized your paperwork, you need to meet with the bank to finalize your application. While ita€™s true that applying for an SBA loan is both a time-consuming and complex affair, you can save both time and money by getting yourself organized. The one analytics tool used by more organizations than any other is offered for free by the largest search engine in the world: Google. This has given the company a clear advantage, but if Google Analytics doesn’t offer the metrics you need, there are still other options. One company that offers a different option is Amplitude, which has been growing with subsequent rounds of investor funding. According to CEO Spenser Skates, the company is on a mission to democratize deep analytics to the point where everyone will be able to afford it and use it. The change Amplitude wants to deliver in the ecosystem is to make user data available to everybody within an organization.
Along with the news of the funding, Amplitude also announced a new product called Pathfinder.
Pathfinder exposes all of the different ways your users navigate in your application, so you can explore and analyze all of the actions they take on the path towards conversion. Analytics Platform: Lets you actually discover what your users are doing to help you make data-informed decisions to improve your retention and conversion goals.
Behavioral Cohorts: Defines users based on the actions they have or have not taken while using your product or app. Compass: Scans through all of your user data to determine the type of behaviors responsible for long term retention.
Microscope: Drills down into your data so you can explore the different behaviors behind the graphs with greater detail and see the users and actions that make up a specific point. These are all probably features any organization would welcome in order to better understand its users and customers, but can a small business afford it? Amplitude has different tiers of service, including a free version called Starter, Elite for $2,000 per month, and Enterprise, which you have to contact the company to learn more about (so it’s probably expensive!) While the free version has enough functionality to give you better awareness of your digital presence, it is with the Elite and Enterprise versions that Amplitude shines. Other competition includes Flurry, Mixpanel, Localytics, KISSMetrics, Clicky and many other analytics alternatives.
Please let us know how analytics has improved the way you manage your site, whether it is Google or another service entirely.
My guests for this weeka€™s episode of the Duct Tape Marketing Podcast are Marketing Consultants, Duct Tape Marketing Certified Consultants and two of the four co-authors of the upcoming book Do Leadership: A Step by Step Guide to Doing Thought Leadership. As founders of their own independent consultingA businesses, Nicole Croizier and Kelly Weppler-Hernandez both live and breathe marketing daily. The survey conducted by GoDaddy and Alignable reveals five top obstacles to a business’s online success.
According to the study, more than 51 percent of small businesses hire a professional Web designer to build their website. Free website builders provide all the basic tools small businesses need to get up and running in no time, the study says. An extremely interesting finding of the study is that 91 percent of small businesses are looking for more opportunities to generate revenue from their website.
Easy-to-use ecommerce site builders and online marketplaces like Etsy are making it easier for businesses to reach more customers. For the study, GoDaddy and Alignable surveyed more than 100,000 small business owners in North America. Boston-based Alignable is a social network for local businesses to generate trusted referrals. As soon as you begin using a unique and distinctive name in commerce, you enjoy a€?common law rights of first use.a€? This means you get some level of brand protection even without formally registering a trademark.
Once you register a trademark, ita€™s much simpler, faster, and cheaper to stop someone else from using the same or similar mark.
When you have a registered trademark, you can take someone to federal court for infringement.
And finally, the trademark application process includes a very thorough review for any conflicting marks.
In addition, performing a very thorough name search upfront is the most important thing you can do to speed along your trademark application and minimize the chance of rejection.
Searching the USPTOa€™s online database is a first step toward finding any similar and potentially conflicting marks.
Small businesses are between the old school approach and the cloud when it comes to adopting new technology trends and business practices in the workplace, reports a survey releasedA (PDF) today from Brother International, a global supplier of a variety of office equipment including printers. For instance, the survey shows that 58 percent of small businesses’ regular work tasks require employees to be physically present in the office. The advancement of cloud-based tools such as Dropbox and Google Drive are welcome among small businesses, however, and 21 percent of survey respondents plan to spend the biggest portion of their IT budget on cloud-based file sync and share technologies.
To me, they smack of the denial present in some forms of positive thinking: keep up a cheerful facade, and everything will be fine. Anxious people with low self-esteem also need the freedom to acknowledge their struggles in a safe environment, free from judgmental stigma and the oppression of relentless optimism. Interrogative self-talk is about asking questions rather than making definitive statements.
But interrogative questions about the self allows for more leeway in our self-interpretation. Asking rather than telling ourselves allows a more realistic blend of the positive and negative aspects of our human reality.
An example is some people swear by cognitive behaviour therapy and that doesn’t work for me. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms. However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed. If budget cuts are a concern, then it may be wise to send a memo explaining the changes that are imminent.
They may also include statements that align business and employee interest, and underscore common ground and benefit. An acronym or abbreviation that is known to management may not be known by all the employees of the organization, and if the memo is to be posted and distributed within the organization, the goal is clear and concise communication at all levels with no ambiguity. While it may contain a request for feedback, the announcement itself is linear, from the organization to the employees. If the memo is announcing the observance of a holiday, for example, the specific holiday should be named in the subject linea€”for example, use a€?Thanksgiving weekend schedulea€? rather than a€?holiday observancea€?. It can serve to introduce you to a potential employer, announce a product or service, or even serve to communicate feelings and emotions. The audience or reader may have their own idea of what constitutes a specific type of letter, and your organization may have its own format and requirements. Regardless of the type of letter you need to write, it can contain up to sixteen elements in five areas. If your letter includes a letterhead with this information, either in the header (across the top of the page) or the footer (along the bottom of the page), you do not need to include it before the date. An emphatic opening involves using the most significant or important element of the letter in the introduction. You may choose organizational devices to draw attention, such as a bullet list, or simply number them. Closing statements are normally placed two lines under the conclusion and include a hanging comma (as in a€?Sincerely,a€?). This line indicates what the reader can look for in terms of documents included with the letter, such as brochures, reports, or related business documents. Just like a a€?CCa€? option in an e-mail, it indicates the relevant parties that will also receive a copy of the document.
This can make it clear to a third party that the letter was delivered via a specific method, such as certified mail (a legal requirement for some types of documents). Share it with your classmates, observing confidentiality by blocking out identifying details such as the name of the sender, recipient, and company.
Yes, we work to build it up and spread awareness, but ultimately it lives and dies in their hands. Ita€™s time we started working with our audience, and today Ia€™ll show you five ways to do just that. Not only that, but youa€™re also harnessing a powerful social media strategy to create engaging posts. Using a tool like Storify, you can quickly curate trending news and post within the heat of the moment. Much like the point above, these responses work great in a post where you highlight the most insightful comments. This method of categorizing posts and tweets offers you the ability to join and involve your community in any conversation taking place in real time.
Retweet the useful ones and save them for later if you want to incorporate them into a full post.
Social media, newsletters, surveys, these are all touch points you can utilize to engage your audience members. Try thinking out of the box with this one by using services like Spotify and SoundCloud to create community-created playlists that fit your theme.
Why not ask people to submit their favorite tropical-themed songs one month and publish the playlist on one of the aforementioned services? By incorporating them into our content creation, wea€™re not only fostering better content and engagement, but wea€™re also strengthening the brands we know and love.
Robert Half recently conducted an in-depth survey on Generation Z (in this survey, Gen Z is considered those born between 1990 and 1999). Fully, 77 percent expect they will have to work harder than previous generations to have a satisfying and fulfilling career.
Their preferred work environment is a€?collaborating with a small group in an office setting.a€? And if you think this generation (the first thata€™s never known a world without the Internet) prefers to conduct every interaction by text or chat, think again. As a result, 79 percent want to work for a big corporation or a mid-sized company, where they believe therea€™s more financial security.
Generation Z employees want to hit the ground running, so you’ve got to be prepared from their very first day on the job. It lists noise and distractions as the biggest inhibitors to productivity and employee satisfaction. Only 39 percent of executives say ambient noise affects employee productivity, and a mere 33 percent say loud colleagues areA a problem.
Executives, at 43 percent, feel greater pressure to stay connected while 27 percent of employees feel the same. By and large, both groups believe their organizations either address the issues or should address them.
About 46 percent say they equip workers with the necessary tools; only 32 percent of employees agree. Leadership provides employees with a standard toolset and works with them to ensure home workplaces are as conducive to productivity as the office. Employee satisfaction and productivity have a direct bearing on the organization’s financial success. Ita€™s difficult to focus the right amount of attention on all facets of your business when youa€™ve got both offline and online operations to juggle.
You create a rule that automatically redirects anyone who visits your domain name to your page on Facebook, LinkedIn, Etsy or whatever social media platform you use as your businessa€™s communications or e-commerce hub.
And when you are ready for a website, you dona€™t have to change the Web address that your customers already know and use.
In addition to your Web address, you can use your domain name to set up a custom email address for your business.
Consumers are looking for genuine, reliable information online, so stick to what you know and keep it simple. In fact, ita€™s a tactic that big brands successfully use today and one that you can easily implement to propel your brand.

While there are many variables that go into search rankings, such as content quality, cross-linking, advertising budgets, faster website speeds, etc., having a portfolio of descriptive, keyword-rich domain names may make the difference in being found online. Read The First Five Things to Do After Getting Your Business Online to make sure you are on track. One of the most reliable and highly recommended sources of loans for small businesses is the U.S. It is still worth noting that procuring an SBA loan is a lengthy and complex process at several banks. You may talk to an SBA officer at a bank to review the various programs and determine which one fits your requirements.
For the 7a Loan Program, your business should operate for profit, be small as defined by SBA, have reasonable equity, and be able to show a need for the loan proceed, among others. If youa€™re not too sure about this, you may visit this page here to find local SBA lenders, and sort them on the basis of proximity or loan volume. A good tip is to start assembling all the documents early, so that you don’t waste precious time.
Make sure you double check all the documents you are submitting and get all your queries answered by the loan officer, who has both experience and expertise to guide you in the right direction. This is the underwriting stage in which your bank will thoroughly analyze all the information you have provided to approve or decline your application. This lets everyone from marketers to product developers see the conversations their customers are having at all times.
This solution will give you a better understanding of the path users take to your product or service. With this information, you can see what works and what doesn’t much more quickly and efficiently.
Or at least it seems that is one of the primary aspirations around building a brand – to be seen as a thought leader in your industry. We discuss how creating unique and relevant content can make you a thought leader, helping you to stand out from your competition. But achieving online success in this increasingly competitive space is a huge challenge, a new study has found.
About 26 percent of businesses use DIY Web builders like Wix, GoDaddy Website Builder and Squarespace. On the other hand, 40 percent of businesses are creating and sharing content via blogs less than once a month.
A key step to growing your business involves enabling users to make purchases from your website. Is it just for large corporations or is it something that could benefit your small business? A trademark is a word, phrase, symbol or design (or a combination of any of these) that identifies the source of a product or service and distinguishes it from competitors.
In addition, when you incorporate or form an LLC, this registers your business name in your state; no other business can incorporate or form an LLC in your state with your same name.
Typically, a cease and desist letter from a lawyer can be enough to have someone stop using the conflicting mark; and having a registered mark is a much more powerful statement than trying to argue common law rights and first use.
This means that once your trademark application has been accepted, you can be assured that youa€™re not infringing the rights of another business. While you may be at the mercy of the backlog at the USPTO, there are a few things you can do to make sure your application is processed as quickly as possible. Your application will be rejected (and youa€™ll lose your application fee) if the USPTO finds another business is already using a similar mark in commerce. But, if youa€™re serious about your trademark application, you should also perform a thorough search that includes state trademark databases and business directories. This will give you strong federal brand protection, and the peace of mind that you wona€™t be forced to stop using your business name, product name or other mark. Another 28 percent say their IT expenditure will go toward theA purchase of mobile devices, to accommodate remote workers. They can adopt the use of new technologies and still rely on the tried-and-true ways of doing business. You may also download a PDF copy of this book (10 MB) or just this chapter (3 MB), suitable for printing or most e-readers, or a .zip file containing this book's HTML files (for use in a web browser offline). It is often written from a one-to-all perspective (like mass communication), broadcasting a message to an audience, rather than a one-on-one, interpersonal communication. The unofficial, informal communication network within an organization is often called the grapevineThe unofficial, informal communication network within an organization, often characterized by rumour, gossip, and innuendo., and it is often characterized by rumour, gossip, and innuendo. Date and subject lines are also present, followed by a message that contains a declaration, a discussion, and a summary.
The memo may have legal standing as it often reflects policies or procedures, and may reference an existing or new policy in the employee manual, for example.
Wea€™ll examine the basic outline of a letter and then focus on specific products or writing assignments. This chapter outlines common elements across letters, and attention should be directed to the expectations associated with your particular writing assignment.
While you may not use all the elements in every case or context, they are listed in Table 9.1 "Elements of a Business Letter". A comma after the salutation is correct for personal letters, but a colon should be used in business.
Readers tend to pay attention to openings, and it makes sense to outline the expectations for the reader up front.
Readers may skip over information in the body of your letter, so make sure you emphasize the key points clearly. Content creation should become a cooperative effort, not something exclusive to the writers on your staff.
This a fun and unique way to incorporate more than just text or video content into your marketing. And far from being job-hoppers, they expect to work at an average of just four places during their careers. Gen Za€™s least ideal work environments are a€?working off-site as part of a virtual teama€? and a€?being autonomous at an off-site location.a€? In fact, 74 percent would rather communicate face-to-face with co-workers than any other type of communication. They want to know how working at your business will fit into their lives and their personal goals.
If they feel that theya€™re stagnating, Generation Z workers won’t hesitate to leave for greener pastures.
As a result, few companies have taken meaningful steps to resolve the problem, says the report. Domain forwarding is easy to set up with your domain name registrar and can take as little as five minutes. Created for the non-technical user, these tools provide easy-to-use templates that allow you to point and click your way to a new website.
Just make sure you do your research, so you select the website builder that fits your needs and can scale with your business as you grow.
Adding compelling content to your website on a regular basis can also improve its ranking on search engines. You can register a distinct domain name for that campaign and forward it to a page on your existing website that supports the campaign. Verisigna€™s analysis of the comScore data illustrates that registering keyword-rich domain names may be a smart strategy, giving businesses a leg up when it comes to getting prospective customers to click to their websites.
SBA guarantees a percentage of those loans to the banks, so financial institutions have more reasons to lend money to businesses. Unless you are a massively large enterprise with tremendous amounts of data, you won’t have to purchase the premium service Google offers. At the end of the day, the product that delivers the most useful data to help you make daily decisions about your business is the best solution for you.
Take advantage of guides, templates and worksheets that will have you on the road to becoming the next big thought leader in your industry.
Therea€™s no single right answer to the question if you need a trademark or not, but this article will discuss all the key aspects of trademarking to help you decide if ita€™s time to trademark your company or product name. You can try taking action at the state level, but this can get complicated, particularly if the competing business is located in another state. You dona€™t want to be on the receiving end of a cease and desist letter after unknowingly using someone elsea€™s business name. You can either file the application directly with them or have a lawyer or online legal filing service handle the application for you.
It may also be used to update a team on activities for a given project, or to inform a specific group within a company of an event, action, or observance.
On the grapevine, one person may hear that someone else is going to be laid off and start passing the news around. For example, on February 13, 2009, upper management at the Panasonic Corporation issued a declaration that all employees should buy at least $1,600 worth of Panasonic products. The discussion elaborates or lists major points associated with the topic, and the conclusion serves as a summary. There are many types of letters, and many adaptations in terms of form and content, but in this chapter, we discuss the fifteen elements of a traditional block-style letter. The salutation a€?To whom it may concerna€? is appropriate for letters of recommendation or other letters that are intended to be read by any and all individuals. Just as you would preview your topic in a speech, the clear opening in your introductions establishes context and facilitates comprehension. If your letter requests or implies action, the conclusion needs to make clear what you expect to happen.
However, limited opportunities at large and mid-sized employers can leave Generation Z ripe for the picking by small companies who can offer them more responsibility and opportunity or the chance to make a difference at a business that shows corporate social responsibility. Be honest about what the job is like a€” Gen Z can smell a lack of authenticity a mile away. One of the easiest ways to ensure customers find you no matter where your online business is located is to register a domain name and point it to your businessa€™s social media page. Some features, at no cost or as part of a package, include shopping carts, online forms, blogs, social sharing links, video and audio players, search engine optimization, mobile device optimization, website reporting, customer support and much, much more. For almost everyone else, Google Analytics provides virtually everything you need to see the metrics that affect how your site is performing. It might not be Google, Amplitude or any of the others mentioned here, so take your time to find the right service you need to succeed. When youa€™ve registered with the USPTO, you now have federal protection and can sue an infringing company in federal court. Registering a trademark helps ensure your business name or mark will be legally yours to use for years to come. You can have a trademark lawyer or online legal filing service help you with this important search. Rumours change and transform as they are passed from person to person, and before you know it, the word is that they are shutting down your entire department. The company president noted that if everyone supported the company with purchases, it would benefit all.Lewis, L. If this is not the case with your letter, but you are unsure of how to address your recipient, make every effort to find out to whom the letter should be specifically addressed. It is usually courteous to conclude by thanking the recipient for his or her attention, and to invite them to contact you if you can be of help or if they have questions. Fully 30 percent of Generation Z employees say they would take a 10 to 20 percent pay cut to work for a cause they deeply care about. This is permissible because the two companies are operating in entirely different industries and capacities. They are often printed on letterhead paper, and represent the business or organization in one or two pages.
For many, there is no sweeter sound than that of their name, and to spell it incorrectly runs the risk of alienating the reader before your letter has even been read. This paragraph reiterates the main points and their relationship to each other, reinforcing the main point or purpose. Ita€™s very unlikely that anyone would ever confuse the two companies when shopping for running shoes.
Shorter messages may include e-mails or memos, either hard copy or electronic, while reports tend to be three or more pages in length. Lastly, avoid the use of impersonal salutations like a€?Dear Prospective Customera€? if you can, as the lack of personalization can alienate a future client.

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