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Author: admin, 17.06.2015. Category: Positive Quote Of The Day

You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy.
Update reader on what their last donation achieved – Research shows that telling donors what their last donation achieved before asking for another gift is the key holding onto your donors and moving them up the donor pyramid.
Focus on a specific program or initiative – Organizations that have multiple project areas may be inclined to include information about everything they do in one letter, but this is a mistake. Explain the cause – You want to leave people with the impression that it is absolutely critical that you continue to do what you do. Suggest donation amounts and what it will achieve – You should list suggested donation amounts that are appropriate for the particular donor. Detail the consequences of not acting – In order to show the donor that their donation is important, you may also want to state the impact of not acting. Tell them again why their contribution is so important – You may also want to reinforce here why you need their help and what are the consequences of not acting. Only send a fundraising letter after a thank you letter – A fundraising letter that is received before an appropriate thank you letter, will not be very well received. Choose your audience – Before you even begin to write a fundraising letter, you have to chose your audience.
Make it a package – Always include a stamped return envelope and a reply card to make it as easy as possible to donate.
Make it authentic – Be sure to use a real signature from someone of importance in the organization and whom people will recognize.
Suggest appropriate gift amounts – Targeting fundraising letters depending on past giving patterns is incredibly important since you need to be able to recommend appropriate gift amounts. Sumac non-profit software is an easy-to-use, affordable CRM solution that can be customized to meet the needs of any non-profit. In this article you will find specific advice on how to craft each of the three major parts of a fundraising letter, an example letter, and tips to help guide you.
In their eyes, it means the letter was intended for them, not just some supporter, so it makes them pay attention. Telling a story and creating a scene is one of the most successful ways to get your message across.


In order to do that, you need to show that there is a need and that your organization is critical in effectively addressing that need.
It subtly assumes that they will contribute to the cause and shows that you have faith in them to do the right thing.
Therefore, always send a thank you letter after every single donation and within a couple of days if possible. The reply card should list gift options and also include a blank space so they can enter a different amount.
For instance, if someone usually donates $20, you might want to suggest $20, $50 and $100 and if someone usually donates $100, you might want to suggest $100, $200 and $500. As one of the top accredited online universities, University of Phoenix works with academic and industry professionals to design top-quality programs for their students.
Ashford University has helped thousands of individuals get further ahead through higher education. With numerous course offerings, American Intercontinental University has programs that will accommodate any individual’s needs. Liberty University has both career and campus programs for individuals who want to obtain an affordable, accredited distance degree. Everest University is an accredited online university with a track record of placing students in growing industries.
Western Governors University is a private, nonprofit, online university that puts your competence as the top priority of every degree program. For years, Virginia College has been committed to making a positive social impact on the world. Students already working full time will be able to attend Colorado Technical University and still be able to manage their current career.
Saint Leo University offers quality online programs that are taught by academic professionals with real-world experience in their field. You can automatically personalize fundraising letters with donor information like name, address, salutation, and donation history. It gives the reader a glimpse into your world and reminds them why your mission is so important.


Instead, focus on a particular project or theme and provide details and stories to make it real for the reader.
While a fundraising letter is a good place to reinforce your appreciation, it does not replace the need for a thank you letter.
They provide online and on-campus programs for students looking to aim high in their career goals. They provide the appropriate training and education for those wanting to be future leaders in the fast-growing economy.
Liberty University has an extensive network of academic and career support, so that students are prepared to succeed upon graduation.
Everest University is an affordable college that allows students to go back to school on a small budget.
Each program emphasizes the mastery of essential skills and knowledge, which is an approach to online learning that rewards focused, hard-working adult learners. This accredited institution is ideal for students who want to make a difference and engage in real-world learning at the same time.
Colorado Technical University understands that it's tough to go back to school and offers their classes at various times so the student can pick their schedule to fit their needs. Their online courses are ideal for individuals with busy schedules, or for those who are seeking to advance in their careers quickly and efficiently. If the message focuses too much on negative impacts, it will be a downer and will be much less effective. Progress toward your degree is based on passing rigorous competency-based assessments that measure your skills and knowledge in your field of study. After all, donors giving $50 gifts will be interested in different information than donors making $5000 gifts.



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