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Author: admin, 21.08.2015. Category: Positive Quote Of The Day

Online video site Vimeo has announced Wednesday that it is going to allow creators to monetize their films and videos. Rather than placing ads on videos — like what Google does with YouTube — Vimeo will allow Vimeo Plus and Vimeo Pro members to enable something it's calling Tip Jar. The feature launches today and Vimeo Plus and Vimeo Pro members will be able to enable the feature on their accounts and videos. Now imagine if the creator had been able to put a Tip Jar link on the video when it first premiered. We can also see this as being a way for emerging artists and musicians to garner support from their fans to help them create more content. Vimeo describes its pay-to-view feature as an "open platform for video creators to sell access to their films and videos." Think of it as the traditional VOD (Video On Demand) and rental model, but with more democratization. In essence, creators will be able to put their content behind a paywall and they'll get to control their own pricing. Over the last few years, filmmakers have found lots of success with digital distribution channels such as Amazon, Netflix, iTunes, Vudu and cable VOD. YouTube started offering rentals several years ago and has day-and-date partnerships with studios such as Magnolia Pictures and Magnet Releasing.

What makes the Vimeo development unique is that it opens up this distribution option to a new class of content creators.
Vimeo hasn't announced all the details on their pay-to-view program but the company will start beta testing the feature this fall with a curated film festival.
Vimeo is a unique company in the video space because it eschews so many of the common conventions of video hosting. To that end, I find the new Tip Jar and upcoming VOD options interesting and potentially disruptive. The signal-to-noise ratio on Vimeo is remarkably high — especially compared to the YouTube's of the world — it makes sense that creators should be able to make money off of their work.
Once enabled, viewers will be able to show their appreciation for a video or clicking a "Tip this video" link. The company also announced its new Vimeo pay-to-view service, which will officially launch in early 2013. That means that if a documentarian wants to release their film online the same time it appears at a film festival, they can offer access to users who pay $4.99 or whatever price they want.
We've also seen increased success with the day-and-date model — where films are released online either before or at the same times as they are in theaters.

Just yesterday, Fox signed a deal with YouTube that will bring 600 films and TV shows to the platform on a rental basis. I've spoken with lots of filmmakers about the process of getting content on these traditional digital services and it's a difficult process.
Given Vimeo's large audience (75 million unique views a month) and community of creators, this could also serve as a great platform for studios to target a specific audience. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. The response to the video (which was hosted on Vimeo) was so strong, the filmmaker was able to start an entire scholarship fund to help creative kids go to college. Payments are handled using PayPal or a credit card and users don't even have to be logged into Vimeo to tip.

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