How to build a positive thinking 2014,law of attraction relationships abraham hicks 49ers,famous quotes for human life,best student life universities usa - Reviews

Author: admin, 24.04.2014. Category: The Power Of Attraction

Throughout human history, the stories that have survived and been passed from mind to mind have been based on human beings’ higher values. That something more can be revealed by looking at a couple of the most iconic Internet viral successes through an unlikely lens—the evolution of the human brain. I propose we go back to our deepest roots and enter a time machine to discover the earliest days of our oral tradition.
A side note before we begin: Our search here focuses on viral Internet video, which has become a dominant digitoral art form. There is general agreement among scientists that our brain structures have not evolved much since Adam’s day in the sun. Having the same brain as Adam also means that, despite our totally different upbringings, we share many of the same ways of sensing the world around us. Evolution, writes evolutionary scholar Henry Plotkin, solves this problem by "gain[ing] knowledge of the world across countlessgenerations of organisms, it conserves it selectively relative to criteria of need, and that collective knowledge is then held within the gene pool of species.
In other words, whether you’re hunting on the savannah or choosing between millions of videos on YouTube, your brain is programmed to ignore almost everything and home in only on what is most important or interesting. With an understanding of the discriminating nature of our genes, we can begin to construct the basis for stories that grab our attention and stay in our memory. While we follow a few steps behind Adam, pull out your mobile device and watch Bed Intruder and The Man Your Man Could Smell Like. The widely accepted social intelligence hypothesis tells us that the greatest evolutionary pressure for social animals comes from our need to interpret the identity, status, and intentions of other humans and to use the information we get to our best advantage. Your brain is programmed to ignore almost everything and home in only on what is most important or interesting. In the largely anonymous landscape of our modern life, we have come to take unknown faces for granted.
People love stories about people, especially people who instantly stand out from the crowd.
Antoine Dodson of Bed Intruder and Isaiah Mustafa of The Man Your Man Could Smell Like are freaks. If, as you watched these films, you jotted down words like wild, bizarre, unforgettable, or drop-dead gorgeous, you were likely responding, in part, to the freaks on your screen. Back on the savannah, Adam is still considering the intriguing stranger he has just encountered. Our modern world can be seen as a return to tribalism in which people gather around shared interests.
A smile is a universal human social sign, and Adam is not surprised that the woman understands and smiles back. In this interaction, the strangers have found a way to remain as the most important things in each other’s search fields by meeting each other on common ground. If marketing guru Seth Godin had been in our time machine, he might want to remind us that our modern world can be seen as a return to tribalism in which people gather around shared interests.
When we craft stories to resonate deeply with one tribe, we are more likely to turn that tribe’s members into evangelists. People speak so many different languages of familiarity that in the broadcast era, marketers had to use a strategy that approximated Adam’s smile, speaking a language universal enough that a very broadly defined demographic could respond to it.
This strategy of building deep familiarity markers into a message is what I call arming the choir. Bed Intruder is a perfect example of how familiars form the second building block of an interesting story. The Man Your Man Could Smell Like also owes its success to familiars but, as something closer to a broadcast piece, it is less laser-focused on specific tribes. Without the familiar, shared language of beauty product ads, Mustafa would still be a freak, but a creepy one.
By adopting the strategy of familiars, the makers of both of these pieces added a second brain-stimulating, attention-grabbing element to their stories. Looking back at your notes, if you wrote down words like hip, current, pop-culture, or parody, you may be responding to the familiars before you.
Natural selection provides us with a tricky problem in explaining the development of social creatures.
Just follow these three universal story elements, all of which were hardwired into us as the human mind evolved. In the first excerpt, the author explores the idea of marketing to humans as more than just selfish machines. And in a marketing landscape that has gone from broadcast to peer-to-peer, these ancient rules will apply more than ever. We’re talking hundreds of millions of delighted views for these two odd and compelling pieces.


What we’ll look for in our travels are clues to the resonance of Bed Intruder and The Man Your Man Could Smell Like. But the lessons to be learned from video are not limited to this medium—they form the basis of effective storytelling for all types of marketing in our post-broadcast age. In his persuasive book On the Origin of Stories, which traces the rise of storytelling through an evolutionary lens, Brian Boyd explains that genetics deeply influence how certain types of information in our environment grab our attention. This is a very different, but complementary, approach to building resonance based on myth structure. Ask yourself why these videos were such digitoral hits and jot down a few one-word explanations for the success of these pieces.
The fact that she breaks Adam’s idea of a normal human puts her on the fast track through his brain to the front and center of his attention. Our social intelligence is not always on red alert because the presence of strangers is no longer, in itself, a threat or opportunity.
She does not fit into his definition of normal and that demands his focused attention as a matter of life and death.
The lesson here is that to grab attention, we must bring our ideas on everything from climate change solutions to better ballpoint pens out of the abstractions of facts and claims and into the realm of expectation-breaking characters.
If you found either of these characters displayed in a single frame as a tiny thumbnail on awebsite, you’d be compelled to click. With his statue-worthy pectorals and resonant deep voice, Mustafa is one kind of freak marketers have always loved—the perfect-looking man. Freaks inspire big emotion, whether it is fear, curiosity, attraction, or humorous delight.
But now, remembering the legend of the Shell People, he lets his guard down a little, and rather than run to his tribe with an urgent warning, he decides that he will try to communicate. He wants to reach out but does not go through the elaborate greeting common among his tribe, which he knows the stranger will not understand. She then puts her hand to her throat and gives a small cough as she frowns andmoans slightly. Had Adam gone through an elaborate greeting ritual specific to his own tribe or had the woman chosen to start jabbering in her own language, they might have frightened each other, or at the very least frustrated attempts to communicate.
His attention had initially been grabbed because the woman was a freak but had she been so freakish that communication was impossible, his attention would have turned away from a positive interaction with her. Today, as people have been empowered to choose what media they take in, the smile is no longer the only, or necessarily the best, strategy.
Anyone can relate to how Adam drew a sense of delight from the fact that he and the stranger shared a common life experience and a way to express it.
Adam feels sympathy for Eve and hands over his antelope-skin canteen filled with fresh water. Anyone who wants to be heard in this world of noise and clamor has a stake in understanding these shortcuts to audience attention. We find his unique genetic marker passed through the Y chromosome from every father to every child born today.
If we brought Adam back to the future in our time machine, provided we picked him up at birth, he’d grow up to fit in perfectly with us modern humans. An organism’s world, or its search field, offers so much input that if the organism were to focus equally on every piece of sensory data offered to it, it would be totally overwhelmed, following an infinitely large number of search paths. On the other hand, a stranger who looks unlike any other human we’ve ever seen will set off alarm bells and we have to force ourselves not to stare.
Second, one of the most interesting types of human beings is a novel human being—a freak.
This is unusual too, and it triggers a memory of a story he’s heard often around the campfire. Brian Boyd arguesthat one key function of storytelling is to make us more expert in social situations, to prepare us for an unusual encounter just like this one.
Audiences will pay attention because they want to see, or hear, what these freaks will do next. In these two examples, our social brain focuses in right away and we are laughing within a few seconds.
Thanks to some simple communication markers, however, the woman has now taken on characteristics of a familiar. They also form networks of trust through recommendations and sharing of information they care about. But to hold his attention and eventually have him bring us back to his kin, we must make ourselves instantly familiar by speaking a language that he can understand.
It would be hard to imagine a single individual seamlessly sharing membership in twenty literal tribes.


By inserting cameos of themselves into the story and introducing a hip-hop aesthetic, the Gregory Brothers helped the movie to meet several tribes on their own turf. This is thesame delight we get from a parody, in which we instantly recognize that its creators share a cultural reference point with us. But Mustafa becomes a familiar freak, and a beloved one at that, when we realize we are both inside the same inside joke. Even before he lets go of the bag, though, he starts thinking about those beautiful shell beads.
Packs or tribes that cooperate with each other are more likely to survive and pass on their genes. Throughout the book, Sachs argues that brands that tell value-driven stories can truly revolutionize marketing.
Still, it goes without saying that viral success takes something more—some spark of joy or emotion or outrage that takes a message from launch to world famous in seconds.
Yes, these story triumphs took advantage of character, conflict, and plot—the classically understood elements of story. In Bed Intruder and The Man Your Man Could Smell Like, I’ve chosen two case studies that isolate the power of Be Interesting from the resonance building of Tell the Truth. What his brain finds interesting in the plane of reality, it also finds interesting in the plane of imagination. Dodson, with a handkerchief sloppily tied to his head, frizzy hair, scraggly beard, and sticklike arms poking through a tank top, is instantly worth our attention. With a shower running full blast in the background and Mustafa’s opening lines, we recognize that Mustafa is going to be laughing with us at his own beauty.
This is essentially what a Facebook wall is or how a social bookmarking service like Digg works. But in the digitoral era, we can be foodies, underground Reggae fans, baseball enthusiasts, and political junkies all at once. The remixed version of Bed Intruder quickly became an inside joke to the millions of political humor fans who watch Auto-Tune the News.
In order to hunt together, however, tribe members must all trust that they will share in the kill. But how could we possibly reproduce these stunning successes using only such general and conventional elements? So the stories Adam tells and hears are full of all kinds of freaks—giants, pygmies, forces of nature in human form, and animals that can speak.
Our brain wants to put him into the neat category of TV-news crime victim, but his head wagging and totally unconvincing expressions of menace defy all expectations of how a typical person might react to an intruder. These tools help tribes create a language of familiarity with each other that becomes their members’ main sorting strategy, the best way to navigate the flood of information of the digitoral era. As marketers, when we craft stories to resonate deeply with one tribe, we are more likely to turn that tribe’s members into evangelists for our message. It also became familiar, and thus cool enough to share, to the fans of mainstream hip-hop, who recognized the piece as a parody of rapper T-Pain and his widely imitated auto-tune sound. This is where itgets complicated, because we’d expect that those who grab as much of the meat for themselves, excluding others, would get the most nutrition, becoming the most robust and fit to reproduce.
They’re pointless nonsense that still found a path to at least temporary breakthrough success. He has heard a story about the Shell People too, a tribe that, in legend, once sheltered an ancestor of his. A targeted message will first be ushered through the tribe it was designed for, and then those tribe members use it to reach out to other tribes in which they also claim membership. Recognizing that this was a story designed for them, these tribes began to spread it among themselves and then quickly to other tribes of which they were members. So while evolution might favor a tribe that learns cooperation, evolution’s favoritism for individual members who hoard or cheat should make cooperation impossible.
Because they lacked much truth, they aren’t lasting iconic victories, but they are undeniably interesting.
Instead of relegating Antoine Dodson to a hip-hop or political parody niche, these familiarity markers lit up the brains of readymade evangelists, who turned the message’s momentum into an avalanche. We are immediately drawn into the story of Bed Intruder because its star won’t let us look away.
In doing so, I am expressing my passion and also personally vouching for a message that will direct a hot-dog-scarfing Mets fan to the delights of fresh, sustainable food.



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