Building a successful salon business,how to hack your brain lifehacker,quickest way to make money in real estate,inspirational quotes hindi images - PDF Review

Author: admin, 15.02.2016. Category: Positive Affirmations Quotes

There comes a time when we must realize that building a successful salon career requires more than technical skill. Building a successful career requires hard work, dedication to perfection, continuing education, and a solid business plan. The most successful people I know do not consider wearing blue jeans and T-shirts in the workplace as appropriate dress.
When I answered the phone, I not only stated the name of the salon, but my own as well, and would ask, “How may I help you?” Asking that particular question, rather than the usual, “May I help you,” required the caller to provide more information. Communication means that what you say is understood before you can receive an effective response.
These are a few of the questions I asked myself when I interviewed at a salon in which I eventually worked. The owner of the salon was cheerful, inviting, and open to suggestions to improve her salon look. What type of image do you wish to portray to your potential clients with your business materials? Before you spend big bucks on a newspaper advertisement that will reach the entire city, you must first decide on an advertising budget and in which area your ad will be most effective. A newspaper ad can run from one day to five, include the weekend (or not), and is very expensive. Many businesses favor the use of direct mail, whether it is flyers, newsletters or postcards. Another profitable (and free) form of advertisement is to associate yourself with a Dermatologist in your area that is knowledgeable in nail diseases and disorders. Remember that you have only 60 seconds to make a positive impression, whether on the phone, or in person.
While location, educational opportunities, available clientele and salary or commission is an important issue when starting out, one must still set goals.
If planning to open your own salon, you must be education and marketing driven, while developing a unique level of customer service techniques that will set your salon above others in your chosen area.
Whether beginning as an employee, independent contractor, or salon owner, one must first determine how much you need to earn in order to meet overhead and enjoy a profit.
Still hesitant about raising your prices because you are afraid of losing clients or revenue? Another simple guideline in raising prices is to determine how many of your available appointments are consistently booked. Many nail technicians and salon owners fear raising their prices because the competition down the street charges far less for their services. Consumers recognize good quality service as meeting an immediate need, though these needs constantly change or evolve. The consumer that enjoys experimenting will be the first one to try any new service or technique you have to offer.
When you have increased your service menu to include aromatherapy massage, paraffin, or spa-type services, airbrushing, nail art, or any other new service, it becomes an add-on service opportunity. In my 32 years in this industry, I have been both an employee and an independent contractor. Should you decide all that bookkeeping or responsibility is not for you, then the position of employee may better suit your needs.
As an employee, the salon owner may offer to place you on straight commission, weekly salary, or offer a salary + commission, or a sliding commission pay scale.
Weekly Salary: Your weekly salary is generally figured by determining your skill level and current client listing.
Salary + Commission: In this category, you are usually offered minimum wage, plus a commission on gross sales. These rates only serve to give you an idea of the various pay scales, and are not implied to be industry standard. According to the Internal Revenue Service, employee status is determined by Common Law Factors. Whether an employee, independent contractor, or employer, it is important that the salon atmosphere reflect team effort. A well-trained, personable, receptionist that understands time management, service descriptions and menu pricing is of key importance to the team.
According to my clients, the most irritating service interruption was my having to leave the table to make an appointment – even though we had a receptionist.
Part of the clients first impression of you or your salon, is how well the employees interact with each other. Many salon owners seek out employees that are high-performers, thinking that if they just turn them loose, they will be successful. In order to restore the domain and continue the service you will have to contact your registrar immediately. Many skilled technicians have failed to reach their goals because of other business factors not taken into account. I could no longer put my comfort before my appearance because I quickly learned that playing the success ‘game’ meant dressing the part. Opt to replace jeans with ‘Chino’ type slacks that offer the same level of wearability and comfort.
Recognizing the client and calling her by name is the first link in creating a ‘feel good’ service atmosphere, and a long-term relationship. If I found a receptionist at the desk, I was usually greeted with a blank stare while she waited for me to state my reason for being there. Asking questions that evoke a simple ‘yes’ or ‘no’ response will only lead us to ask more questions before we understand exactly what is desired.
If you do not ask questions, you will never know what the clients’ true desires and expectations are. Listening is not only accomplished with the ears, it is also being aware of the non-verbal messages being sent to, and from, us through our body language. Though the advice of Emily Post may seem to be a bit old-fashioned, etiquette is still a rewarded and accomplished trait. We visited in each other’s home, and enjoyed sharing weddings, birthdays, special occasions, and sorrows. When the client asks for an explanation of the service in order to improve her understanding, keep it simple. Look at the salon and get a feel for the atmosphere – the clients experience what you see and feel as well. When I walked in the door, I encountered a shelving unit immediately to my right, and chairs to my left, crowding the entrance.
Making a few simple changes can drastically improve the salon, giving it a whole new atmosphere. An Industry report shows that the average cost of advertising not exceed 3 – 5% of your gross income.
For a nominal cost per postcard, this is one of the least expensive ways to get your message to existing and prospective customers. Write them a letter outlining your reasons for the association, and include brochures and business cards.
Visit with the manager, offer a brochure, and outline your salon services and your intentions.
Contact the school in your area to discuss advertising in their yearbook, and their homecoming booklet.
When I come out of a store and find one on my windshield, I usually throw it on the ground without looking. My suggestion is to designate a ‘target area’, then distribute the flyers in a different area each month. Successful print ads contain certain characteristics that, if used well, will grab the consumer’s attention.
You can be a top award-winning tech, but if your salon is not easily assessable, has inadequate parking, is far from a business district, or receives little community awareness, your business will probably suffer. What do you hope to accomplish in the first 6 months of employment, the first year, five years, or ten years? Keeping abreast of current trends, new product developments, and new technology will help you to become a trendsetter. Are you planning to reach your goal within 6 months, or have you given yourself a more realistic goal?
According to George Orsatti’s editorial in On The Cutting Edge, George says, “It would logically follow that you should conduct a time study to ascertain how long it takes to perform the various salon services you offer. They are concerned that when an increase is implemented, clients will leave, and in some instances this statement will apply. Performing a review will allow you to see which expenses have increased and which ones have remained the same.
Consider that you are booked solid; no time for yourself or your family, no time to fit in repairs, or you have increased your hours in order to earn more money. To figure your percentage of booked appointments, you need to determine how many appointment hours are available per week. With this type of client, you will need to be knowledgeable of your product, and secure in your abilities. Do you educate the client on your products features and benefits while doing his or her nails? The smallest of these retail packages contained a 3-way buffer, a 240-grit file, a 360-grit buffer, and a ? oz.
You may be asked to play several different roles in addition to manicuring: Greeting clients, booking appointments, helping fellow team members, or stocking inventory.
In order to reach the commission status, you must generate enough gross sales to match your salary amount. Each salon owner calculates employee pay according to salon overhead, earning potential based on available salon appointment hours and technical skill level. If you wear too many hats, your business will suffer and you will experience mediocre results. The receptionist is of vital importance in client relations, and in keeping the salon running smoothly.
The second was for the receptionist to ask me if I could take an appointment or join our conversation with unsolicited advice, or to share her own thoughts, ideas, or needs. If there is one employee, or staff member, that consistently criticizes everything and everyone, it can create an undesirable atmosphere. How you answer the phone, direct the conversation, or book the appointments are all a reflection of who you are, and is the deciding factor on whether an appointment is made. She wants her nails done, that’s why she came to you – but what exactly does she want you to do? As effective communicators, we organize and make sense of what we hear before we can understand the ideas presented to us. Our parents, or our grandparents, may have taught us the Golden Rule: Do unto others, as you would have them do unto you. There is no need to go into a long lecture, or to attempt to educate the client in one sitting.
The space between the shelving unit and the reception desk, which led to the styling area, was no more than 3 feet wide.
Are your business cards white with traditional black print, or are they an eye-catching design? This percentage should be figured into your overhead, while allowing 7.5% for rent, 7-8% for supplies, 7% for all utilities, 5-6% for all taxes, 2% to bookkeeping 2-3% for insurance, 3-4% for depreciation, and your percentage for payroll.
You will need to find out which newspapers or magazines distribute only in your area – a 3 to 5 mile radius. Mailing direct to existing customers can increase the amount your clients spend and the frequency of their visits. Back up this letter with an invitation to visit your salon, or make an appointment for a business meeting. Explain that your salon is located within a certain distance should any of their guests inquire about the location of a salon. Introduce yourself to the school administration; leave a business card, service menu and brochures.


I rarely ever look at the ones attached to my doorknob with a rubber band either – they go in the trash immediately. Distributing them in this manner will allow you to track the amount of new clients generated in each area. By working with a plan, it is easier to step into the role of salon owner, independent contractor, or successful employee. Are you thinking only of yourself in the move, or considering the benefit to your clients as well?
Seek the advice of industry consultants and marketing specialists to aid you in the development of your business.
Can you purchase all the equipment and supplies you need immediately, or have you given yourself room to grow? Next, determine your monthly, weekly, daily and hourly earning goals to reach, for instance $50,000 per year.
Have you discovered that certain service products increased beyond a comfortable level while others have remained the same? It is great that you are in such demand, however; unless you plan your work hours to include breaks, you may be headed for burnout due to over-extending yourself. To find this figure, divide the number of filled appointments by the number of available hours.
She is normally a selective listener who changes the subject after she has heard the key phrase. If you lack sales training, or are reluctant to introduce something new, try the ‘soft sell’ approach. As an independent contractor, I enjoyed having the opportunity of setting my own business days, hours of operation, service menu and costs of service. I could devote time to perfecting my technique, customer relations and communication skills, continuing education, and still spend time with my family. You may be required to perform only manicures and pedicures until your skill level increases.
After this amount is reached, you will receive a commission percentage on the additional sales.
A salon owner that also works behind the table cannot afford to lose clients because she is also responsible for the telephone, booking appointments, paying vendors, etc.
A good team is more powerful and more successful than the individual because they are all working together to reach a common goal. Do you wish to be a salon owner, a manufacturer’s educator, or the President of your own corporation? If you like to wear shorts, which are understandably cooler during the heat of the summer, try replacing this casual look with a cool cotton skirt combined with a simple shirt.
Should she be a new client, this is the available time frame in which to create an instant and positive impression. We can evaluate and make a decision only after we have gathered all the important information.
This means that if you treat others with respect and dignity, you will receive the same in return.
Before we could accomplish this level of friendship, we developed a solid business relationship.
Impress her with short; simple to understand terms, service descriptions, and home care maintenance information.
Is the reception area open and inviting, stocked with current magazines, and contain a neatly stocked retail area? Once you have determined your advertising budget, you will need to determine the best type of advertising campaign to suit your needs.
Ask that a representative visit you at your salon to help you develop an advertising campaign. Existing clients can be encouraged to spend more by offering a ‘free gift’ or discount with a service.
Tell them of your interest in exchanging referrals for clients in need of specialized services. Since the majority of mailboxes are required to be at the front curb of each home, the homeowner usually needs to go get it.
A successful listener will know which benefits interest her clients, and these desired benefits should be placed on your list as well.
Present your resume, communicate your desires and needs in a positive light, and if relocating from another salon, never say anything derogatory about your previous employer or salon.
To have an income of $50,000 per year, you must earn $4,166 per month or $969 per week, or $194 per day. You must not forget future goals; supply cost increases, education expenses, and other overhead cost increases. The services whose products have dramatically increased in cost designate a price increase. Those clients that look for something easy do not accept any breakdown in service or product.
Introduce new products or services with ‘tent cards’ placed at your station, the front desk, and the retail area.
On the client’s first visit to the salon, I would include this basic package with a full set of nail enhancements.
When they ask, “What’s this?” it is the perfect opportunity to introduce the new item, state the features and benefits, and close the sale. I was also responsible for the success of the service, greeting clients, booking my own appointments, paying my own taxes, supplying insurance, advertising, and all other business related costs.
I learned everything I could from my employers – from successful promotions, business plans and strategies, to the ideas that ultimately failed. As an employer, anyone who performs services for you is your employee if you can control what will be done and how it will be done.
Building a strong team involves providing leadership, designating responsibility to the staff, setting goals, and working with the team to achieve those goals. It makes the client willing to return and creates a positive atmosphere for employees and clients alike. As nail technicians, we sit all day long; therefore, wearing comfortable clothing is a top priority. You might even enjoy wearing a simple dress that is cool and comfortable, yet easy to wear. If you have a client information or consultation form, ask her to fill it out completely, then state that you will be with her shortly. You are assessed in your actions, or lack of action, on your education, economic status, and even your intelligence, before the person will decide to do business with you. Since I am from the South where strong accents are very evident, I had never paid much attention to the sound of my voice because I sounded like everyone else.
Should the client desire to know more, an in-depth explanation may be given while performing the service. Are you looking for prospective clients, or do you wish to encourage your existing clients to try new services, or to use your services more often? You may wish to introduce a new service, a new technician, or to announce a price increase. A reminder that it has been ‘2 months since your last pedicure,’ may prompt the call for an appointment. For instance, you may have a client with severe ingrown toenails and they may have a client that cannot bend over to cut their toenails. The advertisements were impeccably designed, executed, and targeted for a special event such as Mother’s Day, Valentines Day, or another special holiday.
Whenever I find a flyer tucked between the mailbox and the flag, I will usually read it while walking back to my house. List the salons in your area that interest you, and visit them before you make an appointment for an interview.
Trying to attain too many goals at once is not only frustrating, but it can destroy your well-developed plan, leaving you open to failure. The planning stage is where you will need to project all build out costs, equipment, supplies, furnishings, advertisement, computer purchases, plus employee salaries, commissions and benefits. If you wish to really be precise you can take this one more step to the number of hours you work in a day.
For instance, have you purchased a more expensive manicure or pedicure system, and still charging the same price? Lets say that during a 40-hour week, you service one client per hour, and charge $25.00 for a fill. This is the level at which appointment problems arise; you are unable to service clients for repairs, to change their appointment times, take periodic breaks, and make or return phone calls.
Have they participated in continuing education, won awards, or specialize in certain services? This type of consumer is also in the group that believes they are worth the price of the service. To order to include the package, I raised my full set price to cover the cost of these items. If you have added nail art to your menu, wearing a simple design on one or two nails will raise curiosity, and give you the opportunity for an add-on service. I had to follow all the rules and regulations as set forth by the Cosmetology Commission, and the I.
Beginning your career as an employee will allow you ample opportunity to learn and grow before you take the giant step to independence. A team player is always willing to mentor to his or her fellow employees, and to share new ideas or techniques.
A nail technician that is fortunate enough to work for a salon owner or manager with an intuitive managerial style will not only be successful, but will grow faster in his or her field of expertise.
It is never too late to form a good solid business plan to guarantee your financial future. The most comfortable jeans I found for long hours of sitting are Levi’s ‘Red Tag’ Loose fit. However, my ‘jeans’ clients were either homemakers, or in a profession that required casual clothing.
Clothing that requires dry cleaning is not cost effective due to cleaning rates that make this type of material high-maintenance. Offer her something to drink, or direct her to the reading material, making her waiting time as pleasant as possible. I got the shock of my life when I not only heard what I sounded like to others, but also witnessed my body language. She may want her nails longer for a special occasion and does not intend to return for maintenance. Educating your client on nail enhancements and home care will not send her off to her favorite supply outlet to purchase the needed supplies to perform her own nail service. Whatever the good news, or current promotion, let your clients and prospective clients know – put it in writing. I must tell you that I have a very long driveway, so I can read several flyers before going inside and deciding what to do with them. This type of salon is highly aware of their image, and eager to train a potential employee to join their team. Gossip about past salons, employers or employees will only make you look bad, and may cost you a desirable position.
Covering all your bases before you ‘dive right in’, will give you an idea of your total start up costs.
Project additional increases for these services, and then raise the price of that service to cover future costs and raise your profit level, while retaining satisfied customers. Another thing to take into consideration when raising your prices is to ask yourself the question, “Are my clients coming to me because of my low prices, or because they receive excellent service at a reasonable cost?” Over the years I have come to realize that consumers can be placed into two main categories: Those that strictly price shop, and those that value shop for quality. To satisfy this client, increase your expertise in nail preparation and product application techniques to prevent problems from arising. Although this type of client is the most difficult, she will become an ally through education.


For further information, the Nails Magazine Fact Book is available the first of every year, and is a complimentary addition to the yearly subscription. What matters is that you have the right to control the details of how the services are performed.” Never take for granted that acquiring an independent contractors license is all you need to go into business for yourself. The term, “Professional Clothing” does not necessarily mean expensive suits or fancy dresses. When I changed my wardrobe from weekend casual to cool chic, I not only increased my confidence and self-esteem, but my clients were more receptive to my professional recommendations and bi-yearly cost of service increases. I either had my hands jammed to the depths of my jacket pockets, or was waving them around in the air, and I sounded like ‘Annie from the Country’. She may not understand that you offer other services that are more temporary and less invasive to the nail plate.
Controlling the conversation, giving out too much unsolicited personal information, or the use of ‘gutter words’ is a sure fire way to lose clients. There seemed to be no design concept, just a bunch of ‘stuff’ set around in every available space.
Having them professionally designed and printed should be figured into your overhead expenses. Since I am an outspoken ‘Nail Enhancement Advocate’, I take advantage of any opportunity to educate, answer questions, and solicit business.
A newsletter can not only introduce your salon to prospective customers, but will keep your existing clients informed of any changes you have made since their last visit. You would maintain your original client for monthly pedicures, and add the referred client as a ‘regular’. You might consider offering ‘dollars off’ coupons to the hotel staff for their referrals, or to the guests themselves. Become involved with school programs through career days, school clubs, or home economics and health classes.
Using this message in all your advertisements will help the reader to remember your business. A nail tech that is a good team player will work for the welfare of the salon, rather than independently, and is a valued asset.
If you are uncomfortable with the idea of a ‘cold’ visit, make an appointment for a simple manicure or polish change. You will then need to determine how much revenue the salon will need to generate to order to cover your monthly overhead and employee commissions.
The second group will determine if the quality they receive is worth the value of any given item or service.
Always involve the client in the decision making process in order to reach a solution that will best suit her needs.
Clients are more apt to purchase retail items if they understand that the item will fill a particular need.
As an employee, the salon owner is required to withhold income taxes, withhold and pay social security and Medicare taxes, and pay unemployment tax on wages paid to you. It would be advisable to search the government Internet site and look for current information. Many salon owners have failed to set an example for their employees by showing up late, while lecturing their employees on the importance of being on time.
The clientele, who in turn will respond with a positive attitude, notices this type of attitude. It does, however, rule out jeans, T-shirts, shorts, or any other casual attire best suited for weekend wear.
Just by altering my wardrobe, I exhibited the same type of professionalism as the clientele I sought to service. We should only attempt to educate our clients on subjects related to the business at hand – and that is Nails!
Suggest what they need for home care, walk with them to the retail area, show them the items, and close the sale. Supplies that had just been purchased were sitting in boxes by the front desk, which was cluttered with papers. I never go anywhere unless my nails look perfect, and because I do not wear polish (only pink & whites), I spend approximately an hour on my nails every week. To keep your salon name and image in view, I found it profitable to run an ad once per quarter.
Some businesses choose to participate in the ‘coupon packet’ approach to advertising, although reports show that the majority of these coupons go immediately into the trashcan.
Present a professional image at this appointment, keeping in mind that someone will remember you on your next visit. Keep in mind as you run the numbers, that the dollars you generate in the salon represent “gross profit” (not net profit) dollars. Now, you could afford to loose 6 clients, and free up some time while maintaining your weekly income. However, In order to justify your service charges, you must maintain your high level of skill and professionalism. For instance, a natural nail client that experiences polish chipping after a few days would benefit from purchasing nail and cuticle oil.
These home care packages can include any item relevant to the success of the service rendered. In other words, an independent contractor is a one-person salon within the confines of an established salon. An employer is also required to provide insurance coverage through the Workers Compensation Commission should you experience an injury in the workplace. Setting team goals is a joint accomplishment, builds confidence, and assures individual and team success. Developing a professional look and adopting a professional manner will aid in increasing your client base. I began to carry a small recorder with me in my car, and would recite my grocery list, list of errands, or recite some of my favorite family stories.
Though she may request a nail enhancement, you may feel she would benefit more from regular manicures and home care treatments. She has seen your work, your advertisements, or was referred by a friend or business acquaintance.
Suggest she pre-book the next appointment in order to guarantee a convenient time for her schedule. The employees were forced to hunt for needed supplies because there was no system for tracking or storing inventory. For those technicians that would prefer to design and print their own materials, there are a great many desktop publishing programs available through office supply stores, and over the Internet.
This technique will also work should you be seeking an employment position with a salon or as an educator. You must factor in the overhead such as rent, supplies, insurance, advertising and other traditional business expenses to determine your ‘net profit’ on a particular service.
You can utilize this extra time to send thank you notes to new clients, order supplies, eat lunch, or to service emergency clients.
The client with dry cuticles would experience the benefit of re-hydrated cuticles while reducing the chance of tearing.
They can also be retailed as gift packages during holidays or for special occasions, and may include a sample size base coat, enamel, topcoat, or treatment. With a busy career as an educator for a major manufacturer, the independent contractor status suited my schedule, while allowing me to plan personal time as well.
It may also be advisable to have a lawyer familiar with these laws to draw up a contract between the salon owner and yourself, covering these vital issues. One ‘grouchy’ member can destroy the morale and atmosphere of a salon, however; if the employees and manager are truly a team, they will work together to bring this employee back on track. Some of these software companies also offer a variety of papers in many different styles to meet any need.
If you do not already have a salon image, and don’t know where to start, ask your clients a few key questions. You might also take a cue from the restaurant industry by putting an easel in the reception area that lists your new services or retail items. During the busy Trade Show season, I could easily rearrange my salon schedule to accommodate the required Saturday show set-up. A successful nail technician is approachable, energetic, personable, fun, excited, educated and motivated. The success of the service depends not only on your skill level, but on your communication skills as well.
It also gets the most attention because potential clients can see that they are functional. According to Lee Hartman of The Herald Coaster, the majority of newspapers are more widely read on Wednesday and Friday, than any other day of the week. Office supply houses carry a variety of display holders (wall mounted and free-standing) with up to 8 pockets that will hold 25 brochures in each pocket.
I also set up my camcorder and filmed myself telling the same stories, then would play them back. You cannot just say that you do beautiful, long-lasting nails – you should show them by wearing them! A client is someone who seeks only services, a customer is someone who seeks services, and purchases retail.
I did this for a long time until I was satisfied with the results, and my new sound became known as my ‘teacher voice’. If they are mothers with young children, teenagers, young or established professionals, or sports enthusiasts, make sure you have periodicals that meet these interests. You might even make up a questionnaire for them to fill out, and involve them in helping you to design your new ‘image’. After visiting the potential salons, review your notes, and then call the salon that best suits your needs for an interview. Most states require an Independent Contractor license in addition to your manicuring license. She is the first one to sign-up for continuing education and to offer her clients the newest products or try the newest techniques. Do a free demonstration nail, explaining the process and suggesting home care maintenance during the application. Qualify yourself, qualify your product choice, qualify your experience, and always use your best judgment.
Her success can be measured through the variety of services she performs, her skill at performing them, her product sales and her consumer relation’s techniques. I know several very talented nail technicians who have been performing services for an average of 5 years, yet they are still attempting to build a clientele.
They have a good command of language, are highly skilled and artistic craftsperson’s, and yet their business is not successful. Using your name as a headline, or the salon name, only tells them who you are, not what you can do for them. Your client may have told you something about herself that may affect the success of the service, and you missed it because she was not given your full attention. The client should leave your table feeling great about herself, and confident in your abilities and knowledge. Every one of their clients leaves the salon with the same application; nail length and type of service. In order to build a successful consumer relationship, we must first learn to listen, and then process the information before diagnosing their nail needs and prescribing the proper service.
However, one dissatisfied client will also tell ten of her friends, and it can ruin your business.



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