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You must have JavaScript enabled in your browser to utilize the functionality of this website. I promise you, if Pepsi would disappear tomorrow, most Pepsi "loyalists" would switch over to Coke with very little psychological damage. Honouring the ads—and the agencies responsible for them—that make the biggest impact on consumers and get more bang for the client’s buck. If you require further details regarding the transaction data, please contact the supplier directly. So while a clothing brand may be relatively interchangeable, the current reliance on tech ecosystems like Google and Apple makes that more difficult. This survey was also conducted in 19 other countries with a total of over 33,000 respondents and Dodd says Ipsos conducts it as a thought leadership and PR initiative. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind.

So, for the first time, Ipsos has put New Zealand brands under the spotlight of its Influence Index.
The only problem is that it’s over in a flash, and the 365-day cycle starts all over again.
And among the usual suspects from here and around the world, there were a couple of bolters, with the Department of Conservation and Consumer NZ featuring in the top 15. Influence is a fairly subjective term and can mean different things to different people—or, in this case, brands.
Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer. From the public’s perspective, there are many angles to influence that make it complex and multi-dimensional. In order for a brand to exert influence it needs to impact or change the way people shop, think, act or behave.

It needs to become a fundamental part of life, shape consumer’s wants and needs and help consumers get through their day.
In their own ways, many of the most influential brands change how consumers live life, encourage them to make better and smarter choices and help to make their lives that little bit more interesting. An influential brand is one that is truly important in the world today and even impacts the way people interact with each other. When asked if choosing the New Zealand brands it deemed worthy of a place was an unscientific approach, Dodd says it's always going to be a quantitative decision and he says this type of methodology is par for the course because they need to ensure there is enough information on each brand, rather than a little information about a lot of brands as is often the way when respondents are left to choose their own. Byron Sharp has said much more articulately in his book, How Brands Grow), most of what we call "brand loyalty" is simply habit, convenience, mild satisfaction or easy availability.

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