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Our research has shown that many marketers are now advocates of Content Marketing, but don’t have a Content Marketing strategy. An example of a tool created by Hubspot is Marketing Grader which although developed for  just $5,000, originally has now been used more than 5 million times. HubSpot also have a new tool for Inbound Marketing ranking which we featured on the Smart Insights blog recently.
Another insight was the ongoing impact of these activities – for Hubspot, 56% of leads  are from more content assets or marketing campaigns created than than 1 month ago. In the discussion I discuss the latest trends, techniques and tools for getting better results from integrating digital marketing. In the interview I summarise the research with the Technology for Marketing and Advertising Conference – 25th and 26th February London, where I will also be presenting it.
Here is the full State of digital marketing 2015 infographic we first shared on Smart Insights summarising the research we discussed in the report. To mark the start of 2015 we asked our friends at First 10 to update it to change from a focus on content marketing to a Digital Strategy focus as explained in the post where we launched it.
This RACE Digital Strategy infographic is one of a series of 10 infographics we have developed to help manage digital marketing. Smart Insights members can download all in this free compilation of digital marketing infographics.
It has worked examples like the one below in a 4 Step process you can follow in the Content Marketing Planning Template – explained here on Smart Insights. A video of some nice examples of Content Marketing ‘through the ages’ – thought useful to introduce Content Marketing to students. Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments. TweetMaking a marketing plan isn’t all you might have to worry about, as making it look good before a potential client, senior management or your colleagues is equally important.

This is a marketing themed template with customizable crossword puzzle slide designs where you can replace the text in the crossword puzzle with your own. This funnel diagram template for PowerPoint comes with editable diagram slides for making marketing diagrams and to elaborate various aspects of your marketing plan. If you require showcasing your marketing plan on a more grand scale then you can use this template to show different regions where your marketing plan may be applicable.
This is an animated crossword puzzle which can help you create marketing and other types of presentations with the help of animated slides, which can be edited by simply adding text and images. This customizable animated template allows adding custom text which is then played in animated form, depicting a stick figure writing on a board.
This is a simple template for making marketing plans, using customizable static slides with a professionally designed layout which is especially useful for making powerful opening slides.
This free template shows a bullseye as a symbolic image for making presentations about your target market.
I believe that since content marketing should be at the heart of digital marketing, a content strategy is essential, since specific tactics for other digital channels should flow from here. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online or offline sales. I have added an introductory section on Digital Planning and reviewed and updated some of the KPIs, for example to reference the full range of VQVC KPIs for Digital. It available for free download via HubSpot – it also links through to the Content Marketing Planning research we completed earlier in the year.
This is why we have compiled a list of some awesome marketing plan templates for PowerPoint to help you present your ideas in style.
In successive slides you can present different aspects of your marketing plan and highlight important points with the aid of crossword puzzle layouts and textboxes situated on the side, to allow you to elaborate different elements of your marketing plan in detail.

You can not only use this template to quickly create funnel diagrams but also customize each diagram slide to change the size and color of diagram objects.
You can use this template for a variety of purposes, such as to showcase your brand strategy or to assess potential pitfalls along the way. You can also make use of these PowerPoint Map Templates for making marketing plans related to specific countries and continents, with accurate, editable maps.
The advantage of using this template is that it can help grab the attention of your audience with interesting animated slides and make your content stand out. You can customize animated slides to create a visually appealing marketing plan presentation. You can use this animated template to display your marketing data in the form of animated charts, with an animation of a ball climbing a bar chart. Although this template has a minimalist design, however, it is good enough for making presentations with a nice clean layout, with adequate use of whitespace.
Content marketing can fuel SEO, Social media marketing, email marketing and conversion strategies too, meaning that they can managed together. From a customer point-of-view, a content marketing strategy supports customer engagement across the customer lifecycle.

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