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Ezra Productions uses consumer insights in their video production in Los Angeles and worldwide.
In a Snapshot…Based in Los Angeles, Ezra Productions is a creative agency with its primary focus on producing motion-picture quality films that speak to the heart and mind. In 2012 Dollar Shave Club released their first promotional video “Our Blades Are F***ing Great” featuring CEO Michael Dublin explaining why Dollar Shave Club blades are the cost effective and convenient alternative to buying retail. The success of the Dollar Shave Club shows the impact that a single video can have on the success of a business. While the success of Dollar Shave Club is obviously an outlier, the impact of video should not be underestimated. Here are 10 actionable small business video marketing tips which you can use to ensure that you are getting the most from your video marketing.
Once you understand the goals for your video you can choose what type of video that you require. If instead you are looking for a video which explains the key features and benefits of your product then an explainer video may be a better option. Testimonial videos are an excellent way of improving the credibility of your sales message. When creating a video for an online audience it is important to remember that you don’t have a captive audience. As the success of the Dollar Shave Club video shows, thinking outside of the box and delivering a unique concept can make all of the difference.
Animation has become a popular choice in recent years for video marketing – especially for explainer videos.

Video is most effective when it is strategically integrated as part of your overall marketing strategy.
Establishing a realistic budget will help your video production agency to determine the best way to achieve your goals. Studies suggest that most viewers will not watch a video past the first couple of minutes. The trend towards mobile viewing has reinforced the importance of getting to the point with small business videos. Finally, there is a lot of competitions for viewers attention and so you want to make sure that your video is easy to find. The video was an immediate hit pulling in 12,000 orders in the first two days after it was released. After all, 70% of marketing professionals say that video converts better than any other medium. A well planned and properly executed video can be a game changer for your online marketing.
Videos can serve a wide range of business goals from developing brand awareness to educating consumers about your products benefits to direct sales. If you want to produce a social media friendly video that develops brand awareness you will want to focus on creating a video which is humorous, exciting or story-driven, while avoiding overt selling. While there are low cost options for producing animated video  (be careful as these can damage your brand) in general animation will be more expensive than a live action video and take longer to produce.
Used correctly video can help move a prospect through your marketing funnel and convert them into a buying customer.
No matter how well made or visually appealing your video is, without the right concept then your video is going to have a limited reach.

Considering how your video will appear on the smaller mobile screen is therefore very important.
The ideal length for a video will depend on the type of video you are creating and the target audience.
When uploading your video to video sharing platforms like YouTube or Vimeo use targeted keywords (search terms) in your title, description and tags. The  majority of the video content that they produce is extreme sports action footage with very little direct selling.
If you use your own employees or clients in the video then the costs can be kept even lower.
If you want 3D animation or a 360 interactive video then you will need to budget accordingly. If your video features a lot of onscreen text it will need to be bold enough to be read clearly. A Forbes insight study showed that 75% of business executives watch at least one work related video a week. You can see each step of the video that we created to take a person unfamiliar with the brand through to a qualified lead to a converted buyer. Write a full description for your video and consider adding a transcription of the video content.

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