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You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Download our full collection of 37 marketing job descriptions to grow and expand your inbound team even further.
If your marketing department is just starting to make the shift to an inbound approach, it's possible you'll still need to prove the success of your inbound marketing program.
We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

Marketing offers and downloadable content are the backbone of inbound marketing, serving as the fuel for all your inbound marketing strategies, including email, social media, search, lead generation, etc. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. The next step is assembling an all-star cast of marketers -- a team of lean, mean, digitally fluent, content-creating machines to take your marketing to the next level. If this is the case, you'll likely be looking to hire an all-in-one inbound marketer -- someone who can build and grow your inbound marketing strategy from the ground up.
According to Social Media Examiner's 2014 Social Media Marketing Industry Report, 92% of all marketers indicated that their social media efforts have generated more exposure for their business. Without marketing offers, your website visitors would have no reason to convert on your website and provide you with the contact information you need to segment, nurture, and close them into customers. This role is at the core of the marketing team, and others will rely on your work every single day.
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
These 10 core marketing job descriptions are a great start to finding your key players.
So if you aren't yet using social media marketing to your advantage, it's time to start.

Marketing offers can include everything from educational ebooks, to webinars, to free trials -- and the list goes on. You should have command of best practices and trends in social media marketing, enjoy being creative, and understand how to both build and convert a digital audience. Your future SEO manager should be obsessed with checking and tweaking your keyword strategy. And if you're still trying to convince your boss to to make the shift to inbound in the first place, download these 100 stats, charts, and graphs to help you get inbound marketing buy-in. Moreover, they should be able to develop a solid on-page SEO strategy from scratch if need be. They should also be able to execute strategies and tactics to improve your off-page SEO, such as building inbound links.

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