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Paid search is online advertising term used for procedure where results, analysis, targeting and traffic are dictated by payments from advertisers. Those advertisers who pay more for their ads are more likely to have their ads displayed in search results. Phoenix SEM, or paid search marketing has become more narrowly defined as buying traffic through paid search efforts such as Pay Per Click (PPC) and more.

If you want to evaluate your current Phoenix SEM strategies, develope a paid search marketing strategy, or are entertaining the idea and would like to learn more - then give us a call at 602-892-4761 or email us for a free phone consultation! Many link the word “paid search” with search engine marketing (SEM), pay-per-click, SEO, search engine advertising and cost per impression. For instance if you type “flowers shop” than ads paying more and having better SEO optimization will win top positions on the search page.

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