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Indonesia October 27th 2015 – Big Mobile, Indonesia’s leading independent mobile specialist, has been appointed the exclusive digital agency partner for Bank BRI, the oldest and one of the largest commercial banks in Indonesia.
Following the execution of multiple successful mobile advertising campaigns for BRI’s Junio product, Big Mobile were invited to pitch for a 12-month contract to become the bank’s sole digital agency. The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. If your company is involved in mobile marketing, specifically SMS marketing, chances are you have been hearing about the new TCPA laws that have taken effect. First, we should ask why are there seemingly so many different laws, guidelines, legal bodies and associations that enforce such laws.
Essentially, all companies that are involved in the wireless industry, including mobile marketing, fall under the guidance of the CTIA. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. The CTIA and MMA are in place to provide guidelines, mobile marketing best practices, industry advocation, and to ensure carrier compliance. Mobile advertising is increasingly becoming an important component to most marketers especially as smartphone adoption trends are soaring to high proportions. The biggest decisions for marketers now is, whether to build a mobi-site or an app,for advertisers, whether to advertise on mobi-sites, apps, or both.

Following the second successful Mobile Digital Revolution Conference held in Durban in 2012, the MMA (Mobile Marketing Association) have organised yet another techno-packed conference including top practitioners to discuss mobile trends and successfully monetised apps.
Case study presentations on actual mobile applications will include local and international brands such as MTN, PriceCheck (Recently won the Blackberry Achievement Awards App of the Year), TomTom, Spar, Nedbank, Morrisons, Vodacom and many others.
The topics of these presentations will include Mobile User Experience, Indoor Maps,Navigation and Live Traffic, Mobile Customer Service, Mobile Marketing Applications amongst others. The CTIA-The Wireless Association® is an international nonprofit membership organization that has represented the wireless communications industry since 1984. In order to legally engage consumers through mobile marketing, a company (and providers like Clearstream) must abide by the laws set forth by the TCPA. With a range of mobile advertising options, including SMS, WAP, mobile app display ads,search ads, rich media, video and push notifications, the landscape can be a bit complicated. Mobile advertising is constantly proving that marketers are taking an interest in new technology, marketing within apps is as easy as creating an ad campaign targeted to a specific audience.
You hear terms being tossed around such as MMA (Mobile Marketing Association), the CTIA (The Wireless Association), FCC, TCPA, and others.
Do a quick Google search on mobile marketing class action lawsuits, and you will see a litany of results. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products.

The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA also provides guidelines and best practices for players in the mobile marketing industry.
Advertisers are now accruing value and increasingly adding mobile in their marketing budgets. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. It only makes sense to protect businesses and mobile marketing providers by creating and enforcing industry guidelines. This benefits everyone (consumers, brands, businesses, and mobile marketing providers) except litigation lawyers.

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