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In some organizations that have reached a critical mass and level of maturity without a formal integrated marketing strategy, it is best to consider a phased approach to implementation.
Current sales and marketing initiatives can continue while the new integrated strategy is defined and planned. An aligned strategy turns customer insight into market impact to drive profitability, allowing you to make smart tactical marketing investments where you can grow the business.

With the basic foundation of a clear value proposition and well-crafted messaging, new initiatives or campaigns be rolled out to one or two key projects or events on a pilot basis – and then phased in over time on subsequent initiatives. We design, develop and implement marketing services, channel selling programs and event strategies.
Getting sales and marketing to work together and produce bottom line results requires an integrated marketing strategy.

Our results speak for themselves — enhanced sales productivity, increased channel effectiveness, and incremental business opportunities with new markets or partners.

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