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Understanding NikeFounded in 1964 by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, Nike has become a leading player in the athletic footwear and apparel industry.
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That being said, Nike still has plenty of room left for discounts in order to protect its leading position from Adidas. In love with tech, innovation, startups, marketing, researching emerging markets, and taking a Foolish approach to business model analysis.

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