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A well-reasoned, detailed and focused marketing plan is a vital part of a successful business strategy. Creating a detailed marketing plan will help you define your objectives and create effective strategies for achieving them. So it’s important to agree sensible, achievable marketing objectives that challenge the business and translate into commercial success.

This will lay out your medium to long-term commercial objectives, and your marketing plan should be designed to deliver them.
So solid market research is essential not only for your marketing plan, but for your overall business strategy. So the marketing plan should be developed in tandem with other areas of the business to ensure that sales and service targets are operationally achievable, that pipelines can be effectively managed, and that customer experience is in line with expectations.

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