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However, before you can get to the fun part of interacting with your followers, there are some guidelines you’ll have to follow (signing up for a YouTube user account and building a contest tool, etc.). Within six months, 11,000 Ford Fiesta-related videos were uploaded and the company was able to track more than 5 million mentions of the car across social platforms. While it’s true that Ford and Doritos are big brands with resources for grandiose prizes, small companies can still mimic these strategies and create contests that are just as successful. The key to creating an engaging YouTube contest is to develop an effective strategy that separates you from the millions of hours of content out there.
If done correctly, YouTube contests become of the most effective ways for a brand to engage with customers – and for a good reason!

When you combine your own content with consumer-generated submissions, you create a truly unique experience that earns engagement and encourages interactions with your brand.
Once these preliminary steps are taken, you’ll be on your way to creating a contest that ranks with some of the best! In the wake of its uber successful, seven-year-old Super Bowl contest,t invites consumers to create their own bold ads with the chance to win a spot during the main event,  the company is opening the contest up to global participants and to new social networks, namely – YouTube. If contestants know that social influence (likes, shares and comments) are required for top prizes, they’ll share their content themselves and effectively increase your brand awareness. The price of entry was simple: Upload a video explaining what you would do with a new Ford Fiesta.

Following the traditional formula, contestants will upload their videos and Doritos awards prizes based on fan votes.
The international advertising agency takes video submissions from people who have found global solutions that benefit humankind.
However, there is one aspect of YouTube that’s generally being underutilized – the contest.

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