Advertising online store,inbound marketing software platform,creating video presentations - Plans On 2016

The Wall Street Journal reports that more consumers are researching their shopping lists online before heading to the store in order to find the best deals. While consumers have traditionally looked online to research big-ticked items like electronics and major appliances, the recession has made shoppers start seeking out everyday products online, too. These findings have  led to the rise of targeting customers through social media sites, blogs and advertising campaigns on retail Web sites, in addition to in-store ad campaigns. The new emphasis on digital advertising has proved challenging for food and household brands, which usually aren’t as technologically advanced as electronics and apparel companies. The rise of the informed, tech-savvy shopper has led more grocers and household goods retailers to leverage the power of online advertising, Facebook promotions, and text messages to complement their in-store displays and print circulars. While there is no single marketing formula to satisfy all consumers, the focus is now on hitting all of the media channels, from online advertising to print to television, to ensure that the marketing message reaches and resonates to its fullest extent. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO.
This entry was posted on Wednesday, May 4th, 2011 at 1:52 pm and is filed under General, Industry News, Online Marketing, Retail Marketing. The advert cycles through over a dozen games available on the app store to the tune of Franz Ferdinand’s No You Girls.


Apple has begun advertising in print media in the UK and United States that it’s App Store has seen over 300 million downloads and confirms previous reports that the App Store now contains 10,000 applications. According to the site AppShopper the App Store currently contains 10,366 iPhone applications. The British TV Advertising Standards Authority has for a second time forced Apple to stop showing an iPhone advert labelling it as misleading. Visitors to online Apple Stores around the world were today greeted with a teaser message about the upcoming Black Friday sale. Come back to the Apple Online Store the day after Thanksgiving for a special one-day-only holiday shopping event. I talk about creating content for your online store and optimizing your site for search engines. Facebook, Google Adwords, Pinterest, Instagram, Famebit and hundreds of other sites all have advertising options.
But one of the things that I hear from lots of new online stores is that you don’t have the money to spend with these sites.
A couple weeks ago I wrote about some simple PR tricks that you can use for your online store.


People surprisingly think that other stores in your space or other people in your industry are competitors. The social world we live in has made sourcing products or brands  for your online store simple.
Now these are just a couple of techniques I use to spread the word for our online stores but there are many others.
According to consulting firm WSL Strategic Retail, more than 20 percent of consumers research food and beverages, about 30 percent research pet products and 39 percent research baby items, even though they tend to buy these products at brick-and-mortar stores.
Today, most campaigns intertwine digital components into their in-store marketing, whether by encouraging online reviews, inviting social media feedback or offering coupons on brand websites. Still, there is enormous incentive for these brands to catch up with digital marketing, especially since 62 percent of shoppers report searching for deals online for at least half of their shopping trips, according to a survey by consulting firm Booz & Co. And start your research now by browsing the Apple Online Store to find iPod, iPhone, and Mac gifts for everyone on your list.



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