| School | City | Rank | Sports Bar Rank | Radio Station Rank | Conference Wins Rank | National Championships Rank | All Time Record Rank | Attendance Rank | Wins Over Rivals Rank | Big Deal Score |
| University of Michigan | Ann Arbor | 1 | 9 | 6 | 2 | 1 | 1 | 3 | 3 | 3.6 |
| University of Nebraska -Lincoln | Lincoln | 2 | 8 | 9 | 1 | 5 | 3 | 1 | 10 | 5.3 |
| Purdue University | West Lafayette | 3 | 2 | 1 | 8 | 9 | 8 | 11 | 1 | 5.7 |
| Ohio State University | Columbus | 4 | 12 | 12 | 3 | 2 | 2 | 2 | 8 | 5.9 |
| University of Wisconsin | Madison | 5 | 5 | 7 | 6 | 9 | 6 | 5 | 4 | 6 |
| University of Minnesota | Minneapolis | 6 | 10 | 10 | 4 | 2 | 7 | 8 | 2 | 6.1 |
| Pennsylvania State University | State College | 7 | 4 | 4 | 12 | 7 | 4 | 7 | 6 | 6.3 |
| University of Illinois | Urbana/Champaign | 8 | 3 | 8 | 5 | 5 | 10 | 9 | 5 | 6.4 |
| Michigan State University | East Lansing | 8 | 6 | 2 | 10 | 4 | 5 | 6 | 12 | 6.4 |
| University of Iowa | Iowa City | 10 | 7 | 11 | 7 | 8 | 9 | 4 | 9 | 7.9 |
| Indiana University | Bloomington | 11 | 1 | 3 | 11 | 9 | 12 | 10 | 11 | 8.1 |
| Northwestern University | Evanston | 12 | 11 | 5 | 9 | 9 | 11 | 12 | 7 | 9.1 |