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07.03.2014 admin
When the Pew Internet Project first began writing about the role of the internet in American life in 2000, there were stark differences between those who were using the internet and those who were not.20 Today, differences in internet access still exist among different demographic groups, especially when it comes to access to high-speed broadband at home.
Though overall internet adoption rates have leveled off, adults who are already online are doing more. The ways in which people connect to the internet are also much more varied today than they were in 2000. Currently, 88% of American adults have a cell phone, 57% have a laptop, 19% own an e-book reader, and 19% have a tablet computer; about six in ten adults (63%) go online wirelessly with one of those devices.
Even beyond smartphones, both African Americans and English-speaking Latinos are as likely as whites to own any sort of mobile phone, and are more likely to use their phones for a wider range of activities. As of 2011, internet use remains strongly correlated with age, education, and household income, which are the strongest positive predictors of internet use among any of the demographic differences we studied.
Ultimately, neither race nor gender are themselves part of the story of digital differences in its current form. Yet even groups that have persistently had the lowest access rates have still seen significant increases over the past decade.
Along with age, educational attainment represents one of the most pronounced gaps in internet access. Most of these non-users have never used the internet before, and don’t have anyone in their household who does. Having broadband strongly affects how one uses the internet, especially as multimedia elements such as video become more and more popular.
In the spring of 2009, we asked adults who had dial-up internet what it would take for them to switch to a broadband connection at home.
However, as with internet adoption in general, the most persistent demographic differences in home broadband access continue to center around age, household income, and educational attainment.
There are many factors associated with disability that are generally associated with lower internet use—such as being older, being less educated, and living in a lower-income household. While internet adoption has been more or less stable over the past few years, there has been significant growth in the activities internet users engage in once they are online. Email and search remain the backbone of the internet (roughly six in ten online adults engage in each of these activities on a typical day), but other activities are becoming ubiquitous as well. Since the Pew Internet Project began measuring adults’ online activities in the last decade, email and search have consistently ranked as the most popular.
Online banking is a relatively common activity online: 61% of adult internet users do it, making it about as popular an activity as using social networking sites. Other groups that are particularly likely to use social networking sites are adults with at least some college experience (who have not yet graduated) and parents with minor children living at home. Some 46% of American adults have a smartphone, defined as adults who either say their phone is a smartphone when asked, or who describe their phone as running on the Android, Blackberry, iPhone, Palm or Windows platforms.41 Two in five adults (41%) own a cell phone that is not a smartphone, which means that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones. As we found in our May 2011 study of smartphone adoption, several demographic groups have higher than average levels of smartphone adoption, including groups that traditionally have higher rates of tech adoption in general: the financially well-off, the well-educated, and adults under age 50.
Young adults continue to have higher-than-average levels of smartphone ownership regardless of income or educational attainment.42 Younger adults under age 30 with a high school diploma or less are significantly more likely to own a smartphone than adults 50 and older who have attended college. Many organizations, especially health-related organizations, are turning to mobile strategies to address the digital divide and reach underserved populations.
Beyond smartphones, our surveys have found that both African Americans and English-speaking Latinos are more likely to own any sort of mobile phone than whites. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world.
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The wide scope of online identity fraud has goaded the FBI, FTC, and independent businesses to issue warnings on how to avoid online scams and keep yourself protected.


Always question e-mails and opportunities that seem too good to be true, because they almost always are.
Variations of this scam have been around in snail mail form since the 1920s, but they have only become more advanced as technology has grown.
This scam is particularly despicable because it victimizes those who have already been victimized. A recent spin has the scammers pretending to be legitimate companies such as Google, Microsoft, or a security company, telling you they’ve remotely caught a virus. Contact the supposed funeral service if the e-mail looks suspicious, to confirm the funeral. Senior citizens, those who prefer to take our interviews in Spanish rather than English, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely adults to have internet access. Most have never used the internet before, and don’t have anyone in their household who does. Groups that have traditionally been on the other side of the digital divide in basic internet access are using wireless connections to go online.
The survey was fielded from July 25-August 26, 2011, and was administered by landline and cell phone, in English and Spanish, to 2,260 adults age 18 and older.
Yet while gaps in internet adoption persist, some have narrowed in the past decade—as shown in the table below.
Differences in access persist, especially in terms of adults who have high-speed broadband at home, but they have become significantly less prominent over the years24–and have disappeared entirely when other demographic factors (including language proficiency) are controlled for. Instead, age (being 65 or older), a lack of a high school education, and having a low household income (less than $20,000 per year) are the strongest negative predictors for internet use. Some 43% of adults who have not completed high school use the internet, versus 71% of high school graduates—and 94% of college graduates.
About one in five (21%) mention price-related reasons, and a similar number cite usability issues (such as not knowing how to go online or being physically unable to). About one in five (21%) say that they know enough about technology to start using the internet on their own, and only one in ten told us that they were interested in using the internet or email in the future. We also see clear patterns in home broadband adoption by age, household income, and education. A plurality (35%) said the price would have to fall, and 17% said it would have to become available where they live. And foreign-born and Spanish-dominant Latinos trail not only whites but also native and English-speaking Latinos. Looking at the groups with the lowest levels of home broadband access, we see adoption levels of 22% for adults who have not completed high school, 30% for seniors age 65 and older, and 41% for those who live in households making less than $30,000 per year. When we control for all of these demographic factors, however, we still find that living with a disability in and of itself is negatively correlated with the likelihood that someone has internet access. People living with disability, once they are online, are also less likely than other internet users to have home broadband or wireless access.
Using social networking sites, an activity once dominated by young adults, is now done by 65% of internet users—representing a majority of the total adult population. However, as with buying products online, we do see a few noticeable differences among demographic groups, especially in terms of age, household income, and education. Those who have not completed high school and those in households making less than $30,000 per year are less likely to buy products online, while college graduates and those in households making more than $75,000 are more likely to do this. There are currently no major differences in overall social networking site usage by gender, race, or household income. The same holds true for the impact of wireless connections and people’s interest in using the internet to connect with others.
Both African-Americans and Latinos have overall adoption rates that are comparable to the national average for all Americans (smartphone penetration is 49% in each case, just higher than the national average of 46%).
Similarly, adults under age 30 who live in households making less than $30,000 per year are still more likely to own a smartphone than those over age 50 in higher income brackets. But about one third of these adults do not have a traditional high-speed broadband connection at home. The service includes everything from reminders about prenatal check-ups to advice and resources about nutrition, exercise, car seat safety, breastfeeding, and other topics. Foreign-born Latinos do trail their native-born counterparts in cell phone ownership, but this gap is significantly smaller than the gap in internet use between these groups.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research.


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These people will go to great lengths to con a poor, unsuspecting samaritan into giving up their pertinent information, identity, details, or bank account numbers. The first step on this list is always this: Do not respond to unsolicited e-mail, and do not click on any embedded links within those e-mails. You would think everyone would know about this scam in 2014, and that nobody would fall for it, but you’d be wrong. A wealthy Nigerian family or a widowed African woman is trying to get money out of the country.
These scams promise to refund and recover money already lost to schemes (such as the Nigerian Wealth scam). They say they’ll issue refunds if you provide bank information for the direct-deposit reimbursement. Malware crusaders steal the names of legitimate funeral homes, send invitation notices to an unnamed friend or relative’s memorial service, with an attached link to celebrate the friend’s life. About one in five say that they do know enough about technology to start using the internet on their own, and only one in ten told us that they were interested in using the internet or email in the future. Among smartphone owners, young adults, minorities, those with no college experience, and those with lower household income levels are more likely than other groups to say that their phone is their main source of internet access. Our survey in the summer of 2011 was also offered to respondents in both English and Spanish; those who chose to take the survey in Spanish were also notably less likely to use the internet than those who chose English.
In 2000, over five times as many adults under 30 used the internet as did adults 65 and older, but as of 2011 young adults’ adoption levels are only a little over twice that of the 65-and-over age group.
Household income is also a strong predictor of internet use, as only six in ten (62%) of those living in households in the lowest income bracket (less than $30,000 per year) use the internet, compared with 90% of those making at least $50,000-74,999 and 97% of those making more than $75,000.25 Educational attainment and household income continue to be strongly correlated not only with internet adoption, but also with a wide range of internet activities and ownership of a number of devices.
In our August 2011 survey, 62% of all American adults have high-speed internet access at home, including two thirds (66%) of whites and roughly half of African Americans (49%) and Hispanics (51%). This is compared with 85% of college graduates, 76% of adults under age 30, and 89% of those making at least $75,000 per year. Some 54% percent of adults living with a disability use the internet, compared with 81% of adults without a disability.
Both activities also have a fairly strong correlation with education and income, although there are no significant differences among different groups for either activity by race or ethnicity.
Most strikingly, adults age 65 and older are significantly less likely than other age groups to do any banking online. Online Hispanics are also somewhat less likely to make online purchases than whites or African Americans. As long as people are falling for these too-good-to-be-true opportunities, the prevalence of these scams will only increase.
The scammers create phony recovery programs to restore a victim’s lost money, but first you must pay an up-front fee. The invitation appears authentic at first glance, but the danger is in the attached link, typically downloading malware to your computer rather than redirecting you to a funeral service site.
And ask yourself: Do you have any recent friends who have died who would invite you to such an impersonal service?
Furthermore, 2% of adults have a disability or illness that makes it more difficult or impossible for them to use the internet at all. For more information about this survey and others that contributed to these findings, please see the Methodology section at the end of this report. Additionally, those with at least some college (including college graduates) are more likely to use online banking than those with a high school diploma or less, and those in households making less than $30,000 per year are the income bracket least likely to use online banking, while those in households making more than $75,000 per year are most likely. While the Internet and online security become more and more advanced as the years pass, so to do the tactics of these e-scams. Make sure to research a link: A legit, secure URL will redirect to an ‘HTTPS’ address, not just ‘HTTP.’ If you feel that you must open a link, open it manually into your browser, just don’t click any links! Just ask yourself this: How many wealthy Nigerians do you know that need your specific help, and why do they need you?



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