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16.04.2014 admin
A US Marine (L) eats a locally grown herb during a jungle survival program as part of the annual Cobra Gold 2012 combined military exercise at a navy base in Sattahip on February 13, 2012. Anyone who’s been watching TV the past three years has probably caught a whiff of—if not thrown herself fully into—the Walking Dead hype. Yes, even the humble PR intern to c-suite communications professional can learn a thing or two from George A. Get down to the basics – It’s all too easy to get caught up in the laundry list of public relations duties: ROI, budgetary restrictions, the dos and don’ts of media relations and creating good content in social media, just to name a few. Surviving this dog-eat-dog (or zombie-eat-person) business world necessitates an iron-fisted grip on the core reasons for existence.
It comes down to common denominators: along with neutralizing the zombie threat, survivors need food, water, shelter and other people. Adapt to reach your end-game – In any dystopian world, there is one outcome for which every person struggles: survival. Living in a zombie-plagued world isn’t about killing zombies; it’s about making a life in whatever way you can. What makes one option more effective than the other comes down to the audiences we’re looking to reach and the social, political and economic context of their (and our) surroundings. You are never safe – Any good horror-movie-goer knows that the moment a character lets his or her guard down, the creepy music starts to play and his or her epitaph is all but written. Upticks in sales and positive customer feedback always make brand guardians feel all warm and fuzzy inside—but we must not rest on our laurels as communication experts. By staying focused on what matters, adapting to the ever-changing environment around them and planning for whatever comes their way, PR pros will have the essentials for tackling any challenge—or zombie—that comes their way. Everyone you know, including yourself, has a zombie apocalypse escape plan—and this is despite not knowing the fire escape plan for our own homes.
The Car: The hope and dream with some people is that driving around will somehow get them out of the situation.
The virus — which starts off with flu-like symptoms and often ends with horrific hemorrhaging — has infected 1,201 people and killed an estimated 672 since this winter, according to the numbers on July 23 from the World Health Organization. The current outbreak has been going on since late 2013 or early 2014 and has been getting extra attention in the news recently as several doctors have caught the disease, including a Liberian doctor (who died) and Sierra Leone's top Ebola doctor (who is undergoing treatment). For starters, this outbreak concerns the most deadly of the five Ebola viruses, Zaire ebolavirus, which has killed 79 percent of the people it has infected in previous outbreaks. These death rates were calculated by adding up the records of cases and deaths from all known outbreaks. What's more, an NPR story suggests that people in these countries tend to travel more than those in Central Africa (where outbreaks usually occur). The humanitarian group Doctors Without Borders has noted 12 villages in Guinea that might have Ebola but aren't safe for workers. In many ways, how well a country can deal with an Ebola outbreak comes down to basic health-care practices and public education. External bleeding can be one of the main symptoms that can help people realize they're dealing with a case of Ebola, since other signs — first fevers and headache, then vomiting and diarrhea — can be caused by any number of illnesses. What actually kills people is shock from multiple organ failure, including problems with the liver, kidneys, and central nervous system. One of the main things that seems to make Ebola viruses especially deadly is that they seem to be able to evade much of the human immune system. Scientists are still figuring out exactly how this happens, and they have several promising leads.
Ebola is relatively hard to catch compared to some other viruses like measles, SARS, or the flu because it doesn't like to hang out in the air. In order to contract Ebola, someone must touch the blood or bodily fluids (including sweat, urine, and semen) of a person or animal who's infected (alive or dead). A view of gloves and boots used by medical staff, drying in the sun, at a center for victims of the Ebola virus in Guinea. The Ebola viruses known today don't spread from person-to-person well enough to have much risk of causing a wide pandemic across several continents. And if a case did appear in the USA, it "would not pose a major public health risk" Michael Osterholm, biosecurity expert and director of the Center for Infectious Disease Research and Policy at the University of Minnesota told USA Today. At the 2013 International Association of Chiefs of Police (IACP) conference, Commissioner Ed Davis of the Boston Police Department reflected on some of the lessons learned from the Boston Marathon bombings that left three dead and more than 250 injured last April. Hardly a new tool in medicine, a tourniquet is a bandage or other device that is applied tightly, restricting blood flow in injured limbs, and potentially preventing a victim from bleeding to death. At a second meeting in July, members of the Hartford Consensus gathered to develop strategies to achieve the Consensus's objectives.
The Hartford Consensus makes it clear that training law enforcement officers in hemorrhage control techniques is crucial, and that appropriate training for officers must be identified and delivered.

Marines, both of them staff sergeants, are facing criminal charges over their roles in a video showing American troops urinating on the bodies of dead Taliban fighters in Afghanistan, the Marine Corps said on Monday. About 13,000 military personnel from seven nations, South Korea, Indonesia, Thailand, US, Singapore, Japan and Malaysia are involved in the exercise ending on February 17. Based on a popular comic series, AMC has taken the dystopian land of the living dead and created its own unique spin off of the Image comic franchise. It’s not just The Walking Dead—from author Max Brooks to Resident Evil video games, the living dead have been limping across our media channels for decades. If all mediated means of communication were to shut down tomorrow—websites, social media, newspapers, TV and phones—how would we do our job? Your organization’s mission should be piloting every act that organization undertakes, from sending out a postcard to holding annual events.
For organizations, the end game can be increased sales, more donations, influence of public awareness or other objectives.
When new methods of accomplishing our jobs come along, we must be quick to assess the value of each tool and either pick it up or leave it behind. The unnerving thing about the zombie apocalypse lies in the sheer overwhelming ubiquity of the danger. No sooner do we enter a supposed safe haven than the next challenge is moaning and clawing at our front door. Zombie culture is at an all time high in popularity due to The Walking Dead, films like 28 Days Later, as well as events like The Zombie Walk Parade. There’s a reason why at gun ranges they usually sit you down and put you through a boring 30 minute lecture of how to turn off the safety, how not to jam the gun, and most importantly how not to kill yourself in the process.
The average household in Canada spends $150 a week on groceries, where the average 20-30 year old spends $150 a week on booze and fast food. Along with thousands upon thousands of others with a similar idea, welcome to grid lock traffic. Unless you’re a trained archer, precision of hitting your target with a basic bow and arrow is extremely unlikely. Since the first outbreak in 1976, Ebola viruses have infected thousands of people and killed roughly 60 percent of them.
Every once in a while, the disease spills over into humans, often when someone handles or eats undercooked or raw meat from a diseased ape, monkey, or bat. Individual outbreaks can vary, and Zaire ebolavirus is often cited as having death rates up to 90 percent. That may have helped the virus disperse geographically, and it made it difficult to track down people who might be infected. Another often-cited problem is that some people have had direct contact with victims' dead bodies during funerals and preparations for burial, which can spread the disease.
With enough resources poured into the effort, people should be able to contain this outbreak.
For example, this study of a 1995 outbreak found external bleeding in 41 percent of cases. Among other problems, white blood cells from the immune system are often seen to die off in patients.
One is that the virus is making proteins that act as decoys, interfering with the body's ability to fight back.
People can also catch it through indirect contact with victims' fluids, such as via bedding or medical equipment. For example, researchers are working to find drugs, including a recent $50 million push at the National Institutes of Health. Research examining military operations has shown that the use of tourniquets led to increased survival rates for individuals with blast injuries from IEDs, but the translation of those lessons to domestic mass casualty incidents has been slow. Convened by the American College of Surgeons and the Federal Bureau of Investigation, the day-long meeting looked to evidence from military and civilian events and examined the challenges to maximum survival inherent in traditional segmented, sequential emergency response protocols.
Already adopted as a best practice by some law enforcement agencies, the concepts are simple to understand, inexpensive to implement, and applicable to agencies of all sizes. Deptola, who were referred to trial by court martial, also face charges for failing to properly prevent or report misconduct of junior Marines, which included indiscriminate firing of weapons. Woven with cultural allures of apocalyptic narrative, rustic settings, horror motifs and a few vibrant characters, this show has landed some envious cable TV ratings.
Being an amateur zombophile myself, the allure of the undead genre is not just about getting a good “eww” or scream factor for many fans. How often do we see a brand severed from the mission that first gave it life, now to be found haunting the market in frail attempts to keep the status quo?
How does one manage the reputation of an organization without the distractions of all the different ways you can carry out that management process?

Using a bat or an AK-47 to eliminate brain-craving walkers can be compared to choosing one communication channel over another.
So whether you’re Rick Grimes, Robert Neville or Ash Williams, a good zombie survivor knows that he must always be on the defensive. That’s why any good PR practitioner strives for proactivity and planning, anticipating the worst-case scenarios and executing to achieve the best-case outcomes. I was fortunate enough to participate at a zombie survival camp for a weekend which included a simulated zombie apocalypse.
Most people I know personally, have about a 1-4 day supply of food (chips and cheap bottles of wine) in their homes that they could live off in an emergency situation, such as the world ending. Mix in the pressure and adrenaline of the deadly situation at hand and the weapon is basically useless. You take the car to where the boat is, use weapons to fight your way to the boat, and with no knowledge of how to use a boat you somehow drift off, and either starve to death or float right back to the coast where you started.
Not every case or death always gets officially recorded, so there is always some wiggle room in numbers like these. And one infected patient traveled to Nigeria on a plane, according to the Nigerian Ministry of Health. And a World Health Organization assessment in Liberia noted problems with tracing patients' contacts with other people, "persisting denial and resistance in the community," and issues with "inadequate" measures used to prevent and control infections, weak data management, and "weak leadership and coordination," according to a statement released on July 19. How many of the injured are alive today because of the quick application of this simple tool at the scene?
For decades, first aid training programs have even avoided advocating for tourniquet use because of now disproven theories that tourniquet use led to increased rates of limb loss.
The conversation led to the release this past summer of a concept paper known as the Hartford Consensus. As Commissioner Davis said in his remarks to the IACP, “The use of tourniquets is extremely important to our business.
In addition, the COPS Office has partnered with FLETC to examine mass casualty events and identify ways in which to reduce the number of events that occur. Zombie lore explores the fragility of the human condition, the superfluous distractions of everyday life, and so on. Folks can debate about what brought the decline of brands from Xanga to Circuit City, but I’d argue that each of them (and those companies that suffer the same fate) lost connection with their core missions and purposes.
For example, if you are walking out on your own in a field ripe with roaming corpses, you’ll want a bit of stealth, silence and speed. Capitalize on both the high points and the disappointments by applying lessons to future endeavors. Even if you do somehow avoid the congestion, finding gasoline would be a nightmare as no one will be available to run the pumps. Loading an arrow and holding steady isn’t the easiest task when being approached by a group of the hungry undead.
In light of the recent mass casualty events that have so unfortunately captured the nation's attention, the status quo is beginning to change. If one of your friends has this plan, it’s time to reconsider your relationship with them.
Also there will be no electricity which means no Internet, so maybe it’s better to just go outside and get eaten opposed to being bored for any longer. A sword is silent and precise but takes a lot of strength, training, and you need to be closer to your enemy than you should be. Fire Administration in September, as well as unanimously endorsed by the Major Cities Chiefs Association at their October meeting in Philadelphia.
Likewise, we as PR professionals must make decisions that will best meet publicity goals for the company or a client: some instances call for a social media campaign, while others demand more direct efforts of phone calls and door hangers. This is the scenario companies face when looking at a new tool like Facebook: should we have a page? That all depends on if it’s an adaptation that will push you closer to the end-goals of your business. Finding a sword sharp enough to slice through bone with ease is probably harder to obtain than the gun. This meeting also outlined recommendations for the education of all responder groups and a plan to evaluate the strategies in the field, as well as called for the establishment of a coalition of stakeholders to lead implementation efforts at the national level.

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Rubric: Training First Aid


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