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02.12.2013 admin
First Aid Cartoons and ComicsFirst Aid cartoon 1 of 104Dislike this cartoon?'Is this a foreleg? Mobile apps now tie social media as the fourth-most popular way to get information in an emergency, following TV, radio and online news.
The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. The Red Cross survey found that 20 percent of Americans said they have gotten some kind of emergency information from an app, including emergency apps, those sponsored by news outlets and privately developed apps.a€?Wea€™ve monitored more than 100,000 mentions about Hurricane Isaac on social media,a€? said Wendy Harman, director of social strategy of the Red Cross. Social media and apps become a way to reach out to them with emotional support and tips on staying safe.a€? The survey also identified a subsection of the population deemed a€?emergency social users,a€? people who are the most dedicated users of social media during emergencies.

These users are likely to take a safety or preparedness action based on the information they see in their social networks.
Three out of four of these users say theya€™ve contacted friends and family to see if they were safe and more than a third say social information has motivated them to gather supplies or seek safe shelter. Other key findings include:Emergency social users are also most likely to seek and share information during emergencies. At the same time, the organization is responding to the interest in mobile assistance by releasing a series of free apps for both iPhone and Android users.
The Red Cross introduced apps for shelter locations, first aid tips and instruction and hurricane preparedness, the last of which also includes a flashlight feature as well as one-touch, a€?Ia€™m safea€? messaging that connects directly to the usersa€™ social media channels Red Cross plans to unveil several other preparedness apps throughout the fall.

Respondents for the online survey were selected from among those who have volunteered to participate in online surveys and polls.
Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated.

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