The copy of earlier insurance policy effectively owns the car until the designated proprietor or driver of the vehicle. There is an app for Apple and the.

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Except where otherwise noted, content on this site is licensed under a Creative Commons Licence. It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Sodikoff said, “Without a doubt, the first used vehicle photo we took in our studio was better than any used vehicle photo on any dealer Web site.” Since they started posting their photos, customers often call to ask if they can see the “real” photos, and Frey has to explain that they are looking at the real photos. After photographing hundreds of vehicles (the dealership usually has about 300 units in stock), Frey now has a system for photos. Recently, the dealership co-sponsored a James Madison University Scion dance party and the photo studio was used for a shoot to promote the event. Frey has learned a lot since beginning this project—how to set lighting for great photos, adjust contrast when a photo isn’t quite right, remove shadows, and resize and load images on the dealership Web site. In the beginning, the studio was about taking inventory photos, but the dealership is finding more and more ways to use the studio. By submitting your contact information, you consent to be contacted by telephone about purchasing a vehicle or obtaining vehicle financing.
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The direction they gave me was that they wanted to use the colors of the Seattle Seahawks Uniforms, which are dark blue, lime green, and light grey.
Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. Sodikoff, an avid photographer himself, wasn’t happy with vehicle photos on his Web site—or any dealer’s Web site photos, for that matter. I wanted someone with a lot of technical skill.” Frey, who has a degree in computer technology, is anxious to improve the dealership’s Web site and understands that the only thing that may separate their vehicle from their competitor’s is how well the vehicle is represented through photos. The walls had to be rounded at the bottom to flow into the floor to eliminate even a hint of lines in the photos, and that was probably the biggest challenge in creating the backdrop.
He begins by taking an angled view that shows the dealer plate on the front of the vehicle; then he takes shots of all basic angles of the vehicle, the interior and the odometer. They took pictures throughout the vehicle decoration process with the JMU Mascot and cheerleaders.
Sodikoff is even sending Frey to a Photoshop class to hone his skills his photo editing skills.
They have begun taking photos of customers with their vehicle purchase, and they provide the customer with a studio-quality 8-by-10 photo. After realizing that these clients were a little difficult to please, my coworker gave me a bit of guidance and I presented them with this logo.
After searching the internet for some inspiration, I settled on creating a line drawing of a car.


So over several months and with a lot of trial and error, Sodikoff and Chris Frey found the right combination of size, color and lighting to create fabulous vehicle photos. Eventually, they would like to incorporate some of those photos on the testimonials page of their Web site and update their staff photos.
One thing I notice about the designs that come out of where I work is that things tend to have a lot of strokes, and sometimes pretty large ones. Frey, Internet manager, has been eager to learn about the automotive industry, the Internet department and most importantly (at the moment) photography. Sodikoff chuckled and said, “I originally thought we could purchase some construction-type lighting and make it work, but the lighting was all wrong and we couldn’t control it enough.” Instead, he invested in the proper photography lighting and then software.
The ability to take photos of this quality will allow them to capitalize on many free advertising and marketing opportunities to raise awareness of their dealership. The software allows Frey to take the photos while looking at his computer screen, which means he immediately knows if he needs to make an adjustment and take another photo to get the right shot. Sodikoff just might have made an investment that will pay dividends for a long time to come.
Some of you know that I have a tendency to make my designs shiny in some way and I love subtle gradients.



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