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In October 2011, Google changed the way it delivered keyword data to website owners in its move to make search more secure for users. All searches made by users in Google, are encrypted and referral data relating to the searches are hidden. Lots of speculation around this, but for now, let’s focus on how you can work around it. David shared some steps on how to get back your (not provided) keyword data in Google Analytics. Mine your Google Analytics data for user’s behaviour on your website with the Landing Pages Reports. Select “Show rows” to 2500 or as appropriate to include all of the pages as per your data at the bottom of report and export all the landing pages to as a CSV from Analytics. Luckily we have search traffic data available for keywords from Google Webmasters tools (GWT), now known as Search Console. If you have linked your GWT to Google Analytics, you will be able to get search queries report within Google Analytics in “Search Engine Optimisation” tab under “Acquisition”. We highly recommend using Google Analytics for this step because of being able to add more precise filtering.
Export this data to excel with maximum rows selected at bottom of the page to include all queries in the export. You will get a similarity score in the output for each column in the output tab and then you can filter out the one that has more than 0.8 similarity score. Find duplicate landing pages in the report and group them together to find, which key terms are sending traffic to these pages. For more information, check out the articles posted by Chris Liversidge and Avinash Kaushik. Overall, I had an awesome first time experience at the Google Partners Masterclass with my teammates at FIRST who attended the event. This has given me a headache – there are a lot of spreadsheets coming up so brace yourself. I set up a new clients account last week and was taking them through it when a question that they asked gave me an idea. We were looking at this screenshot and they asked me why there was such a variance between the quality scores of these keywords in the same ad group. From experience I know that performance in terms of click through rate is a key determinant of quality score. I started to wonder if I was on to something and as this is a new account it was a great opportunity to try and reverse engineer Adwords quality score formula. Now, considering that I am running this analysis on an account that has no history we can discount many of these in trying to understand the variances in quality score that my clients keywords had as shown above.
In fact for this experiment I discounted the relevance of description line 2 as the ads in this account contain a generic call to action in desc line 2 rather than anything related to the keywords in the ad group, but I looked at all of the other parts of the ad’s relevance to the keyword. The client is a wholesaler of T-shirts, sweatshirts, bags etc that are to be used for printing. I then pulled out the key defining term for each of the keywords and the ads and also pulled out what type of product the keyword related to as this would then allow me to determine the landing page relevance to the keyword.
I then ran a series of pivot tables to look at the average quality scores across the account based on different factors but largely based on the quality of the landing pages and the ad to keyword relevance. First up I looked at the average quality score by defining keyword to see if there were any patterns across the account. First of all I looked at the relevance of the keywords defining term to the ad headlines defining term. There does seem to be some relationship here although the data is just not really enough to prove statistically that there is a connection or exactly how strong that connection is. One takeaway is that perhaps having the users searched keyword in the description line 1 is more important than in the headline because the headline should be more about grabbing a users attention, so may not necessarily require the same keyword to signify relevance whereas the description lines 1 and 2 are more about qualifying relevance so require the keyword – see this infographic we created on how to write great ppc ads for more on this. The interesting thing here is that the bags and the vests; the ones with the highest quality scores had the most tightly themed keywords and also the least keywords.
I plan to take this research further in the future as I think that the concept is good but I just lack the brain and the necessary time to properly reverse engineer the importance of these various factors towards the keyword quality score. The continuation in analysis I am thinking of doing now is more on the destination URL as that is the one where we saw a clear difference based only on landing page factors so need to look at that more widely. Google does take into account other advertisers performance even when keywords have no history in your account.
However – I can still run the landing page experiment using the same set up in multiple campaigns and then just switching landing pages to see the effect.
Impressive that you have accounts populated all with QS 10 keywords – unfortunately I have never achieved that myself.
WordPress is one of the best, if not the best content management systems when it comes to SEO.
As I take quite a holistic view on (WordPress) SEO, meaning that I think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is therefor a long read. The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins.
If you’re using another SEO plugin, like All in One SEO pack or Ultimate SEO, but would like to switch and make use of my free and extremely powerful SEO plugin, I’ve written a migration guide for you.
As search, SEO, and the WordPress platform evolve I will continue to keep this article up to date with best practices. If you need an outside look at your WordPress install, you might consider our Website Review.
Out of the box, WordPress is a pretty well optimized system, and does a far better job at allowing every single page to be indexed than every other CMS I have used. The last thing you’ll want to do about your permalinks to increase your WordPress SEO, is remove so called stopwords. The title, the contents of your page’s tag,  is one of the single most important factors for ranking in the search results.
Search engines put more weight on the early words, so if your keywords are near the start of the page title you are more likely to rank well. There’s a bunch of variables you can use in the titles and meta description, they’re all listed and explained on the bottom of the settings page.
The last one shows you a very cool feature: you can use %%cf_%% to use a custom field, this can be either a post custom field, sometimes known as post meta value, or a user meta value. So now that we’ve set decent templates, we can start to optimize individual posts and pages. If you hit the Generate SEO title button on the right it will pre-fill that field with a title based on your template which you can then adjust, or you can write one completely by yourself. They should always contain your brand, preferably at the end, so people may recognize you in consecutive searches. They should always contain the keyword you think is most important for the current post or page, which we’ll call the focus keyword from now on. Some plugins, most specifically the All in One SEO plugin, use so called “automated descriptions”. Thus, the only well written description is a hand written one, and if you’re thinking of auto generating the meta description, you might as well not do anything and let the search engine control the snippet… If you don’t use the meta description, the search engine will find the keyword searched for in your document, and automatically pick a string around that, which gives you a bolded word or two in the results page.
Auto generating a snippet is a “shortcut”, and there are no real shortcuts in (WordPress) SEO (none that work anyway).
So, use the meta description field you find in the WordPress SEO plugin to write a meta description. You should of course be writing good titles and alt tags for each and every image, however, if you don’t have the time for that, there is a plugin that can help you. Using the proper alt attributes for images is also something that is checked in the Page Analysis functionality of my WordPress SEO plugin.
To tell Google and the other search engines that your site has been updated, you can use XML Sitemaps. As soon as you’ve checked the checkbox and hit Save, it’ll give you some options but in most cases you won’t need those. When you publish a new post or page, the XML sitemap is automatically submitted to Google & Bing allowing them to easily (and quickly) find your new content. Other than most other XML sitemap plugins, this plugin doesn’t generate a static file, which is a very intensive process, especially for large sites. It’s also being smart about splitting those sitemaps up into smaller bits, so Google only has to fetch one new XML “sub”-sitemap when a post is published, because the other sitemaps haven’t been changed, using the date modified options. From an SEO perspective, it’s better than most others because it also includes the images in each post, which makes your images rank (better) in Google Image Search. Lastly, it has a pretty complete API, allowing me and other developers to plugin extra sitemaps, which means I can do things like create my News SEO and Video SEO extension. All that javascript and CSS you might have in your template files, move that to external javascripts and css files, and keep your templates clean, as they’re not doing your WordPress SEO any good.
A very important factor in how many pages a search engine will spider on your blog each day, is how speedy your blog loads.
The same goes for the search engines: on single post pages, these links aren’t necessarily related to the topic at hand, and thus aren’t helping you at all.
Some day you will probably be able to change this from inside WordPress, right now it forces you to either use two sidebars, one on the homepage and one on sub pages, or write specific plugins.
For some sites an HTML sitemap might be nonsense, especially when your site is really a blog, for more corporate type sites with several levels of pages an HTML Sitemap might actually be very beneficial for both users and search engines. Once you’ve done all the basic stuff, you’ll find that the rest of the problems amount to one simple thing: duplicate content.
Next to that, it seems to think you actually need to be able to click on from page to page starting at the frontpage, way back to the first post you ever did.
In essence that means that, worst case scenario, a post is available on 5 pages outside of the single page where it should be available. Using the WordPress SEO plugin, make sure to prevent indexing (or even existence) of archive pages that do not apply for your site. There is one type of archive that is noindex,follow by default as well in the WordPress SEO plugin: the search result pages.


A lot has changed in how Google handles paginated archives recently when they introduced their support for rel=”next” and rel=”prev” links. If your blog is a one author blog, or you don’t think you need author archives, use WordPress SEO to disable the author archives.
Thirdly, you’ll want to make sure that if a bot goes to a category page, it can reach all underlying pages without any trouble. Another easy step to increase your WordPress SEO is to stop linking to your login and registration pages from each and every page on your blog.
You’ve probably noticed by now, or you’re seeing now, that this WordPress SEO post is actually… not a post.
Some among you will say: I could have 301 redirected the old post to the new one with the same effect.
One way of getting search engines to get to your older content a bit easier, thus increasing your WordPress SEO capabilites a LOT, is by using a related posts plugin. There are quite a few related posts plugins but I tend to stick with the Yet Another Related Posts Plugin or custom code in my own theme. There are also a lot of plugins that will automatically link certain keywords to certain posts. One of the most common issues we encounter on sites in our website reviews is the overuse of tags. A lot of bloggers still think that because their blog is a blog, they don’t have to optimize anything.
That’s why conversion optimization is so vitally important to bloggers as well: they need to learn how to test their call to actions on their blog so that more people will subscribe, either by e-mail or by RSS.
One of the things I’ve found to be very important, and more bloggers seem to have found this, is that a BIG RSS subscribe button is very important, as is offering a way to subscribe by e-mail. Another great time to get people to subscribe is when people have just commented on your blog for the first time, for which purpose I use my own comment redirect plugin.
The ability for readers to leave comments in an interactive format is an important part of many blogs. Comments are not only nice because people tell you how special you are, or that you made a mistake, or whatever else they have to tell you. Now that people have joined the conversation on your blog, you should make sure they stay in the conversation. If you’ve followed all of the above WordPress SEO advice, you’ve got a big chance of becoming successfull, both as a blogger and in the search engines. There’s been a movement on the web for a while now that’s called the “You comment – I follow“. If you think that’s a lot of work, do realize that, on average, about 1% of your visitors will actually leave a comment. To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! If you want to rank for certain keywords, go into Google Blogsearch, and see which blogs rank in the top 10 for those keywords. A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. You now have the keywords people are finding you for in the results pages where you rank below #6. If you want to keep updated on the latest news about WordPress, and hear more tips as I come up with them, then subscribe to my WordPress newsletter right now. Google Brasil - Buscador que enfoca sus resultados para este pais y a nivel internacional tanto en portugues como en ingles. Google +Voce Pesquisar Imagens Mapas Play YouTube Noticias Gmail Mais Drive Agenda Orkut Tradutor Livros Shopping Blogger Reader Fotos Videos Ainda mais Account Options Fazer login Configuracoes da pesquisa Pesquisa avancada Ferramentas de idioma Historico da web Google Google Instant nao esta disponivel. Once you know your “ideal keyword phrase” (see last month’s article), you need to know where to put those words on your website.
If you are looking for a resource on targeting audiences already interested in your product or service, I would look know further than Third Marble. Over 65% of all new jobs in America are created by small businesses (according to the SBA). Google Keyword Position e una classe PHP che permette di vedere la posizione in SERP di una parola chiave per un determinato dominio.
Se avete un sito internet e volete vedere in che posizione vi trovate su Google per una determinata parola chiave, oppure, se siete dei SEO e volete vederlo senza utilizzare software costosi ma tramite uno script magari da integrare nel vostro sito web Google Keyword Position e quello che fa per voi.
Questa classe in PHP Open Source, quindi anche modificabile, in tutto tre script che utilizzano anche poco spazio su server permette appunto, dopo aver compilato un semplice form, inserendo una parola chiave, quella di cui si vuol vedere la posizione nella SERP di Google ed il dominio  mostrera la migliore posizione su Google per quella parola chiave di quel dato dominio internet. Dico infine che anche se Google Keyword Position e uno script in PHP visto che non memorizza niente in database e funzionante sia su server linux o su server windows se ha il supporto per il PHP. Da qui potete fare il download di Google Keyword Position1; purtroppo lo script in PHP e stato rimosso, ne mettero un altro, cercate nel blog che lo troverete, se non vi fosse seguitelo che saprete quando lo condivido. Ik kan jullie helpen met het snappen van tutorials en belangrijker nog dat jullie succesvolle website-bouwers worden. I also shared with you some best practices and tips on how to make the most out of this new enhancement.
It will be harder to segment them by the keywords they use within your Google Analytics (GA).
In the next section, we’ll go through the steps with additional insights and inputs from our in-house Senior Consultant, Rattandeep Singh. If not, you can go to Search Analytics in GWT and apply filters there to get non-branded data or do it in excel after exporting data. A chance to be in the company of talented digital peers and to learn a huge amount from David Booth and the rest of the attendees.
Bear in mind that the keywords have never run; they have been freshly loaded in so there is no performance history on them, they all share the same landing page and the same ads. I have no idea how important it is compared to other factors though, just a vague feeling that it is the most important factor based on past experience. It was also the keyword that I used in the headline of the ad – in fact it is a proper phrase match. In retrospect that is an undertaking that I am vastly under-qualified for but my analysis gave me some key insights that I will share with you here in the hope that others can take this further. The account only contains keywords that define the website as a wholesaler and not a B2C retailer – otherwise we would obviously not be getting a great conversion rate.
In the example above you can see that the keywords in each ad group only varied by the defining keyword so that is the basis for the analysis. One is specific to a group of T-Shirts and the other is the homepage which has all T-shirts on it. You assumed that because the keywords have no historical data you can discount the historical factors that are used in calculating QS. Quick idea: if you can, see the impact it has if the whole domain name has the keyword in it. Yes, most advertisers know of this best practice, but very few actually implement it as strictly as they should. Unless of course Google separate out the 2 non performance related QS factors (keyword to landing page relevance and KW to ad relevance) from performance factors and compare on those only to determine an initial starting QS. I did a lot of digging years ago about I think it’s time I go back in methodically like you have and put some real numbers on what I know instinctively.
That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. The goal of this article is to let all the info of all the different articles I wrote about the topic, here and on other sites, fall into one big piece: the final WordPress SEO tutorial. Be sure to subscribe to my WordPress & SEO newsletter to receive notification when I update this article. The results of this review contain a full report of improvements for your site, encompassing my findings for improvements in different key areas such as SEO to Usability to Site Speed & more. Make sure to set up your site with Google Webmaster Tools and set the preferred domain, you can find this setting under Settings ? If people have already linked to it, try to not change the permalink anymore and if you do, make sure the post is properly redirected. If your keywords are at the start of your listing your page is more likely to get clicked on. Be sure to check whether the template actually works and you’re not getting a duplicate site title for instance. In this particular case it’s the custom field “role” I use to store the role of a user within my company. The meta description can be used by search engines to show in the snippet, it’s the black piece of text shown beneath the URL. Make sure it entices the reader to click through and make sure that it contains the focus keyword of your post or page at least once. I don’t use them and neither should you, for an explanation, read this: meta keywords and why I don’t use them. By doing stuff like writing good alt tags for images and thinking of how you name the files, you can get yourself a bit of extra traffic from the different image search engines.
My WordPress SEO plugin contains an XML Sitemap module by default that you just have to enable. It generates an XML sitemap for all your posts, pages, custom post types and all your taxonomies like categories and tags and (if applicable) other custom taxonomies. It also integrates tightly with the rest of my SEO plugin, meaning that a no indexed post automatically is left out of the XML sitemap, with the option to “force” it in. Breadcrumbs are the links, usually above the title post, that look like “Home > Articles > WordPress SEO”.
To learn more about why proper headings are important read this article on Semantic HTML and SEO and my article about the Heading Structure for your Blog (from which a lot applies to non-blog WordPress sites too). This makes sure your users can cache those files on first load, and search engines don’t have to download them most of the time. I highly recommend W3 Total Cache, which is a bit of work to set up, but that should make your blog an awful lot faster. If you actually want to succeed with your link-bait actions, and want your blog to sustain high loads, go for a good hosting package.


I’ve written an article on how to create an HTML Sitemap Page Template which would be a good start to get one going for your WordPress site. Most of the work needed for that has to be done in your theme, I wrote an extensive post on what is needed and how you can do that: rel=”author” and rel=”me” in WordPress. We’re going to get rid of all those duplicate content pools, by still allowing them to be spidered, but not indexed, and fixing the pagination issues that come with these things. This is a best practice from Google for which a setting is left out as you should just have that anyway.
I’ve written an article about that: rel=”next” and rel=”prev” for paginated archives, which is a bit too technical to fully list here, but suffice to say my WordPress SEO plugin takes care of all the needed changes automatically. My favorite one by far is WP-PageNavi, maintained by Scribu, one of the best WordPress developer around. These plugins search through your posts database to find posts with the same subject, and add links to these posts.
A very good alternative is Microkid’s related post plugin, which lets you manually pick related posts.
So if you’ve been guilty of using too many tags on your site you might want to check out our tool for optimizing tags.
I even offer daily and weekly e-mail subscribe options, using MailChimp, and have found that people tend to really like those options too. If they’ve just finished reading an article of yours, and really liked it, that would be the ideal time to reach them, right?
Write in an engaging style, and then ask your blog’s readers for an opinion, their take on the story etc. Not every time, because that get’s annoying, but doing it the first time is a very good idea. This plugin allows you to redirect people who have made their first comment to a specific “thank you” page. That’s why you should install the subscribe to comments plugin, that allows people to subscribe to a comment thread just like they would in a forum, and sends them an e-mail on each new comment. Almost all the “cool” people are on there, and they read their tweets more often than they read their e-mail, if you even knew how to reach them through e-mail.
People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.
Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: communicate! It goes from technical tips, to conversion tips, to content tips, to conversation tips, and a whole lot in between. If you need help implementing all the tips in this article, or want me to review whether you’ve done a good job implementing it all, order a website review!
Versao brasileira (.br) do sistema de busca, com maior enfase nos resultados regionais (sites brasileiros e em portugues). Chris' knowledge and experience in the ever-increasingly important area of online advertising has helped us immeasurably in launching our new firm Financial Freedom Planners.
But small business owners don't have the time to fully understand the complicated, ever-changing online marketing systems that connect the modern consumer with your business.
By making digital marketing strategies accessible, affordable and easy to understand, we help small business owners grow their business so they can hire more Americans. Additionally, this missing information makes it difficult to have a complete and clear picture of the ROI of certain keywords in organic search and to properly determine SEO budget allocation. Events like this help everyone be in the cutting edge of the Analytics and Web tracking scene. I know that the accounts I manage with high click through rates benefit from high quality scores.
Each ad group focuses on a product type and then the keywords use that product name + a defining keyword e.g. I downloaded all keywords into Excel and then downloaded all ads into Excel and used the vlookup function to match the ads to the keywords based on the ad group. The problem is, Google doesn’t just look at your historical data, they take into account other advertisers historical data. Then once you start running they begin running a performance comparison and adjust accordingly?!?
I doubt we will ever crack the code but the more studies the better as we will get closer and closer.
Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. That plugin has proven so powerful that sites like SearchEngineLand, The Next Web and Mashable now all use it.
For the cost of €595 (which is less than $800!), you’ll receive a report that represents a much larger value in turn-over and profit. If you change from any other permalink structure, you might want to consult my article on changing your WordPress permalink structure and the tool that you’ll find within it.
In most cases WordPress should redirect the old URL to the new one but if it doesn’t you need to make the redirect manually. First of all, as soon as you install & activate the plugin, you get an SEO section in your admin. If this is the case, you might need to check the “Force rewrite” checkbox on the same page or follow the instruction on that page to modify your template. The meta description is usually only used when it contains the keyword the searcher was searching for. Next to that, you’re helping out your lesser able readers who check out your site in a screen reader, to make sense of what’s otherwise hidden to them. Instead it generates XML sitemaps as a sort of template using WordPress rewrites, which is much faster while also allowing caching plugins to cache the output. Google and other search engines these days heavily discount site wide links, so you’re not really doing your friends any more favor by giving them that site wide link, nor are you helping yourself: you’re allowing your visitors to get out of your site everywhere, when you actually want them to browse around a bit. There are probably more widgets like these that only make sense on the homepage, and others that you’d only want on sub pages. WordPress SEO automatically nofollows all your login and registration links, but you really shouldn’t have a login link in your template in most cases. WordPress has built-in support for canonical link elements on single posts and pages, but it has some slight bugs in that. Except: you’d lose the comments on the old post, which is in my opinion a sign of disrespect to people who took the time to comment, and 301 redirects take quite a bit of time sometimes. This might cost a bit more time before you hit publish but might very well be worth your while.
The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.
That’s why more and more people are adding lines like this to the end of their posts: “Liked this post?
And engagement is one of the most important factors of getting people to link to you: they show you they care, and they open the conversation, now all you have to do is respond, and you’re building a relationship! This way, you can keep the conversation going, and maybe your readers will be giving you new angles for new posts. Now I do agree, but… That get’s you a whole lot of spam once your WordPress blog turns into a well ranked blog… What I do advocate though, is that you actually follow your visitors! For both of these Analytics packages I’ve written plugins, my Google Analytics for WordPress plugin and my getClicky plugin. There’s a catch though: if you want to rank for highly competitive terms, you’ll have to actually do most of it and create great and compelling content in the process. I heard about TMM from a member of ours Liz Graf, who works for them and who is super sharp.
This is something that we could easily test more comprehensively byt creating multiple ad groups and just switching the landing pages for the same keywords (DO NOT TURN THEM ON) to see the effect on QS. If you could do more study on the impact of ad group size, that would truly be more value to our community. This WordPress SEO plugin is very stable and ready to use and this article now assumes you’re using it. That first sentence might be an introductory sentence which has hardly anything to do with the subject.
I’ve left the author archives untouched, but I have checked a checkbox on the General tab, which makes the subpages of those archives be noindex, follow by default.
Of course you should treat this technique with care, and not abuse it to rank other products, but I think it can be done in everyone’s benefit. And what do you think is easier: getting someone who is already visiting your blog to visit regularly and then link to your blog, or getting someone who visits your blog for the first time to link to your blog immediately? Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more. We've done both Google PPC campaigns and Display Ad campaigns through TMM, and each time we have had a tremendous surge in visits to our website and inquiries about our service. Titles & Metas and you’ll see a bunch of tabs for different types of pages on your site. With my WordPress SEO plugin activated, you automatically get canonical link elements for every page type in WordPress. First of all, this article needed to be a “daughter”-page of my WordPress page, to be in the correct place on this blog.
For instance this article: if you came here through a social media site like Sphinn, expecting an article about WordPress SEO, that’s exactly what you got! You can change this by opening your index.php template, search for comments_popup_link() and changing the texts within that function. This is not conclusive enough to say that keyword relevance to landing page is 6% of the QS formula but it is at least a hint that it is important. For each post type and taxonomy you can set a so called Title Template (as well as meta description templates but we’ll get to those later). Secondly, to rank for the term [WordPress SEO], this article has to have the right keyword density.



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