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However, ensuring the body text, headers and title all focus on the same couple of primary keywords can often give a small boost in search engine rankings.
A1 Keyword Research apart from other programs and services that can analyze keyword density.
These numbers indiciate the order of typical usage when performing keyword density analysis. This can often be useful when curious if your competitors cloak their content when visited by search engines.
In text weight in elements you can assign different importantance and weights to keywords found in different website elements.
Utilize the keyword list output tool to quickly format keywords extracted into keyword lists. Make sure to enable visibility of relevant columns when viewing data of all pages in the website. Percentage calculations are just using standard math converting those values into percentages. Calculating the true importance of a multiple word phrase has an additonal layer of possible calculations. Long-tail keyword phrases are often made up of many different combinations of similar words, making it difficult to tell when there is a common topic of interest. This article walks through the creation of a keyword analysis report, based on weekly snippets of data from Google Search Console.
Each value is put into a little table with a header row containing labels we will use in the macro. Notice that we are reading a specific range of cells; our setup data could be on a dashboard worksheet.
Analytics Edge lets you automatically tailor your analytics using data from your worksheets, so you can really integrate the analysis into your environment. Regular Expressions are an advanced topic, so if you need guidance on how they work, check out a few of the many online resources available. Being able to use regular expressions means we can handle almost any search-and-replace challenge. A new feature in the Analytics Edge Split wizard lets you split a column with multiple values into multiple rows with a single value in each row.
This is another example of Analytics Edge putting a simple interface on an extremely powerful function — well beyond what you could do in native Excel, and without programming! Once we have the words split out, it becomes obvious that people can use a lot of word variations in their queries (automation, automate, automated, automating). The Analytics Edge Formula wizard allows you to add a column with a custom function — any Excel function. Writing this to a worksheet forces Excel to evaluate the formulas and determine the values in the column. Using the Formula wizard in this way lets us leverage the many specialty functions that already exist in Excel (Statistical, Financial, Engineering), and as in this example, even functions from other extensions and VBA code. Analytics Edge extends and automates the capabilities of Excel.
Like many reports, it helps to have some context around the current status, and that usually comes from comparing it to the last reported values. In this example, we arrange the results of our query to become the first few columns of our report. To keep the impressions column intact and in perspective, we relabel it using the [Date] range value we started with.
Then we simply Update the analysis with the contents of the old report worksheet, using the Soundex value as the key.
In this case, we select to Replace only empty cells, meaning the most recent data will not be overwritten. The last two options to Add new columns from update and Add new rows from update will bring all the historical dated columns from the worksheet into the report, as well as any words that appeared in the previous report that have disappeared in the most recent analysis.
Now you can see which words are more common in queries leading to your site, and see how that changes over time.
Even in the first report, you can see the individual words that, in some combination, tend to bring people to your site. Flip over to the Query Results worksheet to see the raw query terms most recently used and all the metrics around them. The techniques used here demonstrate some of the advanced analysis capabilities of Analytics Edge.
If you are serious about SEO (Search Engine Optimization) and online marketing, then keyword research must be conducted to find out what people are searching for. There are many keyword research tools and trends analysis services can help you in finding best keywords and analyze search competitiveness.
Google Adwords Keyword Tool is one of the most popular keyword research tools that provides a list of related keywords for a specific website or keyword.
Google Search based Keyword Tool provides keyword ideas based on actual Google search queries and keyword ideas matched to specific pages of your website with your ad and search share. With Google Insights for Search, you can compare search volume patterns across specific regions, categories, time frames and properties. Google Trends shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. You can just type your search on Google homepage and check the displayed keyword search suggestions displayed beneath the search box. A free keyword analysis tool that compiles keyword search statistics from the major search engines world wide, managing pay per click keywords and achieving top search engine rankings. Wordtracker is another free Keyword research tool for SEO, PPC (pay per click), link building and blogging.


This Keyword tool provides rough suggestions on daily search volumes by market for Google, Yahoo!, and MSN.
Keyword Spy lets users perform advanced keyword research and keyword tracking to study what their competitors have been advertising in their Adwords campaigns and other PPC campaigns. This tool allows users spy on their online competitors and download competitors’ keywords and adwords. Wordze’s keyword research tools are a collection of keyword services including meta search tool, wordrank tool, adwords spy, search trend that allow you to quickly find new keywords to target and analyze search competitiveness. This keyword tool finds new keywords, improves ad copy and clickthrough rates, and tracks any company’s online advertising campaigns. Market Samurai keyword analysis tool allows users to conduct keywords research and discover their competitors’ weaknesses. A service for competitors research, shows Google organic and Adwords keywords for any site or domain. Competitive keyword analysis should play in integral part in your paid and organic search optimization strategy. Understanding who your competitors are and the keywords they’re optimizing for is critical to staying relevant, competitive and profitable in your pursuit to acquire more revenue. If you don’t know who your competitors are by now, there are a couple free tools out there you can use to find out who they are. Though keyword spy tools are highly effective, you don’t always have access to an explicit list of your competitor’s most effective keywords. Sometimes, the best keyword opportunities reside within your competitor’s ad text creative. With your prioritized list of competitors, it’s now time to start learning more about them and the keywords they use to define your space. In addition to the homepage, view the page source for each of your competitor’s product or category pages and add them to your list of potential keyword opportunities. Though there are plenty of free keyword expansion tools available, we’re going to focus our attention on the Google Keyword Tool.
Take your compiled list of keywords (via SpyFu, MixRank and page source) and paste them in manageable quantities into the Google Keyword Tool. Consider the Competition, Monthly Search volumes and Approximate CPC (available when logged into your AdWords account) metrics when exploring new keywords.
Low-volume, low-competition keywords will likely come with lower CPCs, but may not result in many clicks or conversions.
Though you probably won’t discover the holy grail of keywords, you might discover a new set of keywords that perform well at a lower cost-per-click compared to the rest of your keyword list.
Remember when I mentioned that you might be surprised as to who shows up in your search for the keywords that best describe your product or service offering?
For example, if you’re a sports equipment retailer, these competitors might only sell snowboarding apparel or basketball shoes exclusively. Leverage their keywords from SpyFu and page source, as well as their creative from MixRank, to the extent that your product or service inventory allows. Justify your decision to optimize for these new keywords based on click and conversion data and build them into your website to improve your landing page relevancy and organic search ranking.
Continuously revisit and refine your list of competitors, mine for additional competitive keyword opportunities and apply your findings to your search marketing strategy.
As always, when adding new keywords to your paid search program, remember to optimize—and add negative keywords, setting appropriate keyword bids and generating relevant ad creative are just a few tasks to keep in mind. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. It goes beyond most keyword reports by splitting the search phrases into individual words, applying a Soundex function to group similar and misspelled words, and merging the results into a historical trend analysis. In this case, we want to be able to set a start date (Webmaster Tools data has a 2 day lag), identify the website to be reported on, and establish a threshold level below which we will ignore query terms (don’t set this too high, or you will lose many of your long-tail keyword phrases). By using the Duplicates wizard, we can then see how many times a word appeared in any phrase, and get the total number of impressions and clicks for all of those phrases combined. Most applications would take each word literally and treat them as different words, splitting the number of impressions and clicks so we get 4 small numbers instead of one big total. Two words with the same Soundex value should sound alike, and are often variants of the same word. In this case, we add a column that calculates the Soundex of column A, which contains our query words.
Many reporting tools would have you duplicating the queries to generate the previous period values, and they do this to make the report autonomous and self-regenerating. It also has 5 powerful multiple-table wizards that can Append, Combine, Compare, Match or Update data from the existing report with the new query. The Update function automatically aligns the rows and columns, replacing (updating) values that match with values from our worksheet.
The result is written back out to our report worksheet, and it shows the first 5 columns from our new analysis plus all of the historical data from the previous report. If the Soundex function combined data for several word variants, they are all listed in the Query column.
This information is included because summarized or processed data almost always raises questions, and it is important to be able to see where the numbers came from…to drill down into the source. You can make use of the keywords or keyword phrases on your website content, advertising, and affiliate links to improve your conversion and maximize quality traffic to your website or blog through search engines.


Today we would like to share with you some of the best keyword research and trends analysis tools available online and most of them can be used for free! It tells you searches, number of links, Alexa traffic rank and other features that provide SEO workflow. As paid search activity continues to grow, so will the number of businesses you compete against within the search battlefield.
In this article, I’ll be walking through several advanced tips for conducting competitive keyword analysis and how to apply your findings to your own optimization strategies.
The easiest way is to search in Google or Bing on the keywords that best describe your product or service offering. In addition to providing a detailed list of your top paid and organic competitors, SpyFu also provides the domain, top paid and organic keywords, estimated daily budget, average position, and paid and organic click volume of your competitors. Add any new competitors to your initial list and begin compiling a keyword opportunities list from which we’ll add to and expand on later.
MixRank, shown below, is a useful tool that indexes millions of contextually targeted creative across the display network, and automatically identifies and ranks the most compelling ones.
Be sure to organize all of your new keywords into buckets as they relate to your product or service offering. This easy-to-use tool is great for determining potential traffic and competition for your new keyword opportunities. Since they are specialized in what they offer, these competitors can be a good source for unique, inexpensive and long tail keyword opportunities.
Keep in mind that your customers don’t always use the same keywords as you do when searching for your products or services. This will let us see how often each individual word appears in a search term, giving us a better idea about what topics are of interest. Over time you can see individual words become more or less common, which may reflect new content, changes to your site, changes in ranking algorithms, or a shift in topic interest.
Information can be pulled form a worksheet to customize the analysis, and powerful transformations like regular expressions and splitting columns into multiple rows are easily to include. Both the organic and paid search results will give you an initial list of the visible competitors in your space. Take note of which competitors are appearing more often than others during your analysis and prioritize them. Remember, these are keywords that your competitors have tested and decided were effective and performed well enough to use in their ad text creative.
This is critical for remaining structured and relevant when you create new paid search campaigns and ad groups around these opportunities. If you discover a new keyword that performs exceptionally well during your competitive analysis, make it a part of your SEO strategy.
But by leveraging these advanced tips, you’ll be well equipped to stay relevant, competitive and profitable in your pursuit to acquire more revenue. If you need a special function or calculation, Analytics Edge can work with all of Excel’s capabilities to deliver the numbers you need.
An Anti-Immigration Wave Took Brexit To Victory — Can Donald Trump Ride It To The White House? Finally, it is a simple matter to retain historical report information as part of your refresh, so you can easily keep track of how this change over time. By leveraging the Ad Preview and Diagnosis tool in AdWords, you’ll be able to get a sense of what the SERP will look like based off location of the user, domain of user (domestic and international) as well as what device they’re using.This SERP focuses specifically on users in Palmdale CA on a desktop. The content in these lines of source code could give you the best idea as to what keywords your competitors are optimizing for.
You can see that Google rewards ads that are in the user’s location, but also is confused as to the user’s intent. Note that the locations with ratings are not ads, but correspond to the points on the map in the top right corner.This SERP has the same settings, but note how only position #1 and #2 are given the top of page treatment so the SERP can devote more real estate to map listings.
Keyword Cost Analysis(anarchei.me)It is inevitable that some keywords, no matter how good they are, will fall outside your campaign’s budget. Make sure the targeting of the campaign is laser-focused on the location, time, and income level of the location that will give all your keywords in the ad group the best chance for success.Another solution for keywords is to try the singular version instead of the plural or vice versa.
Just by leveraging the singular term the advertiser can save $2.50 per click, or $250 per hundred visits to their site.
Keyword Intent AnalysisThe first step to keyword analysis is understanding the ripple effect of intent.
A user searching for “wedding cake” could just be looking for pictures, where as a user searching for “wedding cake boston” is ready to sign a contract, providing the tasting goes well.Long-tail keywords aren’t new and most of us already ensure they’re present in our ad groups.
These keywords can be present in a long-tail keyword, like “diy wedding cake” or “how to waterproof deck”, but the intent is not transactional. These users are looking for a way to avoid spending money, and they may use your informational content, but they will take longer to convert.
By separating the top-of-funnel searches into their own ad groups and campaign, your transactional long-tail terms will be free to leverage the majority of your account’s budget without watching less deserving keywords get all the money since they have more historical data.



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