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I recently had cause to revisit the ever-expanding Google Webmaster Guidelines documentation. I see this question a lot: Ever since Twitter web interface stopped showing an app each Tweet was sent from. Hootsuite is one of those multi-purpose apps that have something for anyone, including tracking the app use.
Echofon is a free iOS and Android app that has a very robust Twitter functionality including push notifications and inline photo previews.
The post Which Twitter App a Tweet Was Sent From: Quick Tip appeared first on Internet Marketing Ninjas Blog.
Quality Score is a metric used by major PPC platforms like Google AdWords, Bing Ads and others that helps determine the eligibility of an advertisement being shown in the search results, its ad position, and the cost the advertiser will be charged for that ad position. The higher the Quality Score (QS), the less an advertiser will pay per click in relation to others bidding on the same keyword. Building a well-organized and systematic account structure is key to the health of your Quality Scores.
Platforms like AdWords value a high degree of relevancy between your keywords, ad copy, and landing pages. It’s important to follow best practices for PPC landing page user experience when optimizing your QS.
Expected clickthrough rates (CTRs) are also taken into consideration when assigning Quality Scores.
As an active PPC advertiser, you should always be on the lookout for new and more valuable keywords to bid on. Quality Score optimization can seem daunting at first, but making some small changes can have a major impact on account performance and improve results. In technical discussions, we’ll look at a debate about AMP and mobile pages, how to persuade local businesses about the importance of search engines, and more. So, as you’ve probably noticed, your desktop searches and your mobile searches can often return very different results. In this thread, goodroi and other users discuss how webmasters can convince Google that their sites are worthy of trust.
Goodroi also recommends HTTPS, bounce rate monitoring, brand building, social media, and more.
There’s plenty of in depth information about this important topic – give this thread a read for sure! Then they went a step further and removed a second group of websites owned by the same webmaster. Cases like this pop up rather frequently, but this is the first one where a judge sided so strongly against Google. On Cre8asiteforums there’s an interesting discussion about the tendency of smaller businesses to ignore search engines and even websites.
It’s a tricky topic, but also one of those business-focused ones that I personally love to read! If you thought that WebmasterWorld was just about web development and marketing, then this thread will prove you wrong. WebmasterWorld users sound mostly glad to see Google getting slapped around – but some users are wondering if this raid was just a bit of political theater. User Cat-MoreNiche reports that they’ve seen the changes in some of their GA accounts – have you? The post The Determination of Trust and Other Stories: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. A more compelling introduction to guest blogging would mention its capabilities of getting you authoritative qualified traffic, relevant backlinks, motivated leads, and soaring sales for your business. Find proven linkable assets: Create a high-value page that you can leverage for link again and again. You must have heard the term being tossed around during a conference on how to get dofollow backlinks.
Find sites in your market which have moved to a new URL, changed names, stopped offering services, stopped updating resources, or have completely shut down online business. Create a piece of content that is up-to-date, more powerful, and more relevant than the defunct website was offering.
The Moving Man Method has only recently hit the online marketing world but is rapidly gaining fame.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more. Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work.
Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting. Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste. Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us.
We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion). Hint: Listening to customers talk to each other about your products in a store is really similar. Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing. The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy. If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign.
Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions.
Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience.
To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword. Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand. Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly. Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices. Quality Score is a reflection of the health of your campaigns and influences overall account performance.
Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget.
Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates.

Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion. All of us at some point or another has had to go through the process of getting a car loan for either buying or leasing a vehicle. One would think with so many people buying and leasing a vehicle that online car loans would be a hot commodity. Though the full online experience of purchasing and financing an automobile may be escaping these people, one would think that there would be some interest in acquiring some kind of loan. Now the only challenge I see for this niche is finding a variety of affiliate programs to join. As for finding keywords, you will find a fair amount of both high searched and low competition varieties but not as many or diverse as other niches. Doing the research for this niche was a bit frustrating in the fact that there are not many companies that offer car loans with affiliate programs, and the majority that do have programs are very tight-lipped as to how much they pay in commissions. Normally I can find at least ten affiliate programs to offer here but for this post, the last two in my list of 10, I had to spend a good 20 minutes on each just to present all of you with some useful information. Even though auto financing is a $600+ Billion a year industry, this research has left a bad taste in my mouth. Edmunds is a long established company, getting their start in the 1960s as a paperback newsstand publication of all things. Much of their success comes from their most cherished assets, their enthusiastic employees and progressive corporate culture. With CarsDirect, instant, guaranteed low prices on all new cars and trucks, award-winning customer service from their Vehicle Specialists, four different commission payouts, and 30 day cookie, makes this an affiliate program worth getting involved with. Though Googlea€™s Keyword Tool has improved in recent years, it still gives inflated (inaccurate) traffic numbers. When it comes to this niche of car loans, being affiliated with the right program can make all the difference in the world.
Not only do they have a recognizable brand name and a solid history of growth and customer satisfaction, but they offer so many products having to do with the location and purchasing of new and used vehicles in addition to the financing aspects of the process. Just make sure that when doing your affiliate program research that you see how much the program you are researching will offer in commissions.
As far as getting more of a target audience than just car loans, I don’t think I would go too narrow. If all of this car financing and affiliate program information seems a bit overwhelming for you, I can help to make the process of starting your affiliate website easier!A Too many people get started and then overthink the process of starting an affiliate marketing business. If you were given step-by-step easy training you could do online business from home and work at your own pace, along with my personal help, do you think you’d have a better chance of success? The online text and video training theyA offer is easy to follow, and divided up into task-based lessons. Starting your own online business with Wealthy Affiliate is a lot easier than you may think!A It’s how I got started back in 2010, and am now running a full time business from home. I started my own business on the internet in 2010 because I wanted to start every day with a relaxing cup of coffee instead of going to a regular 9-5 job. In fact, this information offers a lot of useful information: Which apps does your competitor uses to schedule updates? Just set up a column (or several columns) to monitor your competitors and you’ll see which apps they are using to tweet and schedule tweets. Ensuring that ad groups and campaigns are arranged into tightly-knit themes of keywords will provide a foundation for strong QS. This will not only help improve your QS, but will help improve your conversion rate as well.
Keywords and ad copy text should be reflected in the first content a visitor sees when entering your landing page. Typically, keywords with a strong CTR will carry a strong Quality Score, which makes improving CTR a key area to focus on when optimizing QS. For those who already have strong keyword lists, ad copy writing is the next thing to focus on.
Keywords are your audience targeting so bidding on the right keywords can make or break the performance of your PPC campaigns.
Although it shouldn’t be used as a standalone key performance indicator, QS can help you evaluate the relevancy and overall health of your PPC account and should be monitored closely. We took a little break from writing updates last week but our communities have been busy in the meantime!
It’s difficult to tell, but fun to wonder – what would a mobile only search index look like? Something they can execute, or show, or talk about in a real way that impacts their marketing?
It encompasses links which actually pass the traffic juice to linked webpage and increase target’s page rank. Despite how knowledgeable and well versed a blogger you may be; readers are likely to prefer articles from a website with multiple writers.
Now, you have the skyscraper, highest ranking content in the space which every website offers dofollow backlinks to. Its content should be so useful, so incredible that people are forced to add a link to that page on their websites. The website should have already posted something relevant to your linkable asset, be part of your business niche, and should be higher ranking than your own. Although people use it less frequently than the other two methods, one cannot deny it’s an assured means of getting high quality backlinks. Ask if they would be interested in linking to your webpage in lieu of the defunct, outdated webpage. Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone. But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword. If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need.
When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query.
Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores.
Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. But did you know that you can make money being an affiliate of companies that supply car loans and other car title loan leads? Well in actuality it is just fairly popular, maintaining a semi-strong interest among car buyers as is shown in the below graph. Then I thought how about those looking for a loan when their credit situation is not that good.
A lot of people are saving money and buying used vehicles, and many from dealerships which will provide some sort of manufacturera€™s warranty. Thankfully the eight prior programs and especially the top three were more forthcoming with affiliate program details. With the exception of my top six selections, I would advise you to really do some heavy research into an affiliate program before signing up.

With their broad approach in services in the process of buying a car, that helped me in my decision. They have grown into one of the most beloved and well-known automotive resources of the 21st century. This attitude comes forth in their affiliate program with fantastic support for their affiliates, just as great as they treat their customers. Like Edmunds above, accessing their affiliate program details was extremely easy, actually easier. They do not make you guess or go asking for the simple answer of what an affiliate can make per lead. They are a company that is privately held, and a direct-to-consumer, internet-based financing marketplace that helps consumers take control of the research, finance and buying processes for Auto and Motorcycle loans. There is very little flash when it comes to their site, just the information one would seek when researching affiliate programs in auto loans. The keyword tool I use (link) takes data from a variety of search engines, not just Google. Dona€™t look at just how much the program pays for their commission but also take into account the size and reputation of the company. I feel that long term, I could write plenty of posts targeting different types of people needing car loans, including teens, single moms, young families, older people, people with bad credit, first time car buyers, people wanting sports cars, and so on. Of course!A That’s why I I would recommend that you get your start at the same place I got mine, Wealthy Affiliate.
There is no need to rush and you are encouraged to ask any questions so you don’t get stuck.
With One More Cup of Coffee I hope to help other people learn online business and achieve their own goals.
If a keyword’s QS is too low (2 or less), an ad might not be eligible to show at all.
To learn more about account structure, check out this post that outlines how to construct a successful PPC account. Target your keywords well by bidding first on exact and phrase match keywords before deciding to widen targeting to broad match. For tips on creating successful ads check out this post on tips for writing great PPC ad copy. For tips and tools on how to perform successful PPC keyword research, check out this post with 8 free keyword research tools for PPC advertising. Luckily, countless websites are willing to accept in-depth and useful articles from guest bloggers.
Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA.
You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns.
Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank. By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most. Nowadays being that it is fairly common to order a vehicle online like most other things, the same holds true for loans. I guess a majority of people have yet to embrace the full effect of performing every aspect of an auto purchase online.
The loans for vehicles will always have a strong appeal, especially in the US where anyone with a job is going to need a car. Of course it is because people in all income brackets will at some point be buying or leasing a vehicle either new or used.
Sure there are a lot of companies that provide auto loans but many do not have affiliate programs.
I question, if a program will not give you an estimate on commissions, what else are they not revealing? Edmunds provides an entire range of automobile services beyond just auto loans and financing. Their program details and explanation of commissions is front and center when going to their affiliate section on their website. The remaining 7 programs were much more difficult to research, but these top 3 should be considered the best of the best. Edmunds is one of those companies that does, which is yet another reason why I selected them as my number one affiliate program up above. They are amazing at taking someone with no knowledge and creating a successful entrepreneur out of them.
Of course if you have any questions now, you are more than welcomed to leave them below in the comments section and I will get back to you with an answer. In turn, those ads should direct visitors to a landing page experience that relates to their search query. Basically, the landing page should fulfill the needs the users are searching for when they originally performed their search query. Using broad match modifiers (+) can also give you some added control and ensure that your ads aren’t triggered by unqualified search queries. That may sound like a lot to ask but it has surely has worthwhile results for your website.
As Google continues to evolve and expand to new interfaces, such as the Google assistant and Google Home, we want to make it easy for publishers to integrate and grow with Google. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything. It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad. Of those that do, only a handful are good candidates in my opinion, so make sure you really do your research. The desired action should also be obvious when they first land on the page, which may be to make a purchase, complete a lead form, or call your sales team. If anything interest has remained strong and eventually more people will catch on to the whole financing via the internet. Below listed are three easy ways creative brand agency, Dubai has come up with to help novice online marketers. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. The new Search Appearance filter also makes it easy for webmasters to filter their traffic by AMP and rich cards. This insight kickstarted our efforts to use real-time indexing to connect users searching for real-time events with fresh content. Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time. 3: Getting up to speed with Accelerated Mobile Pages We provided an update on our use of AMP, an open source effort to speed up the mobile web. Speed is important---over 40% of users abandon a page that takes more than three seconds to load. We announced that we’re bringing AMPed news carousels to the iOS and Android Google apps, as well as experimenting with combining AMP and rich cards. And whether you came in person or tuned in from afar, let’s continue the conversation on the webmaster forum or during our office hours, hosted weekly via hangouts-on-air.

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