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12.06.2015, admin  
Category: Gh Hormone

This is a really cool success story from someone that I’ve featured before, Josh Shogren. The site I will be talking about today is different than the one that I talked about in my original success story.
Even though they aren’t the same site, they have a lot of similarities in terms of how I was able to grow the site and the overall strategy I used.
Both websites are also in relatively similar niches, which just happens to be a coincidence. Just like in my original success story, I will not be sharing the exact URL of the site out of respect for the new owner who purchased the site from me.
I recently ended up selling the site for $35,000 through Empire Flippers and the site was routinely pulling in $1,000+ per month near the end.
That is an extremely good month for my website but, you have to understand that kind of success does not happen overnight.
I started this website from scratch over 19 months ago and it took around 14 months before the site was able to start making a decent amount of money.
The site was earning around $300-$400 per month for a very long time but, I was patient and gave the site time to grow. I want to briefly explain my thoughts behind my decision to sell the site, how my site was valued by Empire Flippers, and some of the details behind selling my site.
First off, you are probably wondering why in the heck I would sell a site that was seeing this type of growth month over month and making $2,600 per month?
One of the biggest reasons for my deciding to sell the site was due to a new sales nexus law that was put in place for Washington State residents. I am not going to go into why this happened but, just know that I had to end up “partnering” with my grandma who lives in Ohio so that I was able to keep making money from the site and get paid my earnings. There were a couple other reasons for the sale such as wanting to cash out one of my assets so I could invest into other business ventures, wanting to start a new site and the timing was perfect for myself. As for how Empire Flippers valued my website, they took the last 3 months average for the website and used a 25x multiple.
Since I listed the site at the very beginning of February they used the months of November, December and January in the valuation.
The 3 month average in profit during those months was $1,578 and at a multiple of 25x the value of the site came out to be $39,461. Luckily, they knew what they were doing and valued the site much higher, which was a good choice because I had a buyer within 2 weeks.
As you can probably tell, the site was listed for close to $40,000 but I ended up accepting an offer of $35,000 for the site. Even though I would have enjoyed to get $40,000 for the site I was still very happy with the $35,000 that it sold for! Like I mentioned before, this is a different site from last time but I used a lot of the same strategies and tactics to grow this site as I did on my last one. When I am talking about keyword research I am NOT talking about finding keywords that get 1,000 or 5,000 or 10,000 monthly searches, nope, I am talking about the keywords that get 50 monthly searches. I LOVE to write content that targets these keywords that get 50, 70, or 90 monthly searches but are extremely easy to rank for. One of my favorite things to do is find 3-5 related and similar keywords that get anywhere from 30 – 150 monthly searches (more is fine) and target all of these keywords with one highly optimized piece of content. Doing this will allow you to rank very easily for those keywords without much help needed from any sort of backlinks.
I recently created a little “how to” guide with a video that explains my most effective tactic for finding these long tail keywords for you to target. Just to give you some proof of how effective this strategy has been for my myself, check out the screenshots below of my site’s stats from Semrush. According to Semrush, these keywords you see above are the ones that are driving the most traffic to my site. Most people would skip right over these keywords when doing keyword research because they would think that it isn’t worth their time to target.
And they may be right, targeting one keyword that gets 70 monthly searches very well may be a waste of time but, targeting 5 of these keywords with one article is not a waste of time at all.
Another really awesome thing about targeting these type of keywords is that it will be relatively easy for you to take the top spot in Google. Finding and targeting these types of longtail keywords is the number one reason for the success of this niche site as well as all of my other sites. People begin to get into trouble with PBN’s when they buy links from other people who have no idea what they are doing and just want to take your money. Using PBN links to rank sites is still one of the best and most effective ways to rank a website. OR just not build any links at all and just write very good content and let your site rank naturally, which I think is a very underrated strategy when it comes to niche sites.

I have recently gotten into website investing where I manage websites for outside investors and use the websites themselves as investment vehicles. As I get more into website investing, I will slowly start to move away from PBN links and opt for more natural and safe strategies. However, for my own websites I will continue to use PBN links because they work very well and I am willing to take the risk.
I have actually done a very, very small amount of link building outside of PBN links in the past. I am looking at testing some other link building strategies that are more “white hat” (I hate that term) that I can use on future sites. But to answer the question, I am using PBN links for my sites right now and I have found them to be the best use of my time as well. When you decide on the niche that you will create a website around you are choosing the path that you will take for the site’s entire lifetime. Just because you found one keyword that you think you can rank for, you should not create a whole site around it.
Awesome, this is a good start and I could create a piece of content that would target this keyword and any other related keywords revolving around hiking boot reviews. However, instead of creating a whole website dedicated to hiking boots, I should think a lot bigger.
I would start trying to find keywords related to the hiking niche and see if I would be able to rank for other keywords within the same niche. If I am able to find other good keywords such as “best hiking water bottle”, “What are the best hiking sticks?” and “Hiking backpack reviews” then I would know that I could target these keywords along with my first keyword I found. Now, instead of creating a whole website around hiking boots I would now be creating a whole website around hiking in general and doing gear reviews.
This allows me to target a much wider array of content which in turn will result in more traffic, earnings and potential the site has. There are endless amounts of keywords and topics that I could now write about that would fall into the hiking niche.
You will use keyword research to find the niche you will create a website in, what keywords you will target and the type of content you will produce. Learn and master how to do this and it will give you the best return on your investment possible. I have already shared my favorite way to find long tail keywords and there are a million other guides out there that will help you learn. If people are on your site for only 30 seconds and then leave, Google will take notice of this and not rank your site.
Think of the website you are building as an asset that will provide you a passive income for the next 5 years.
This means producing ACTUAL useful content that people will want to read and not just another article that is trying to rank in Google.
The best way to create this type of high quality content, even in the niches you know nothing about, is to hire an expert within the niche to write the content for you.
You can go about finding this writer a ton of different ways but, the easiest route is to head over to Upwork and post a job looking for an expert within your niche and who is willing to write for your blog. The site average for time on page is 3 minutes and 35 seconds, which is extremely good for ANY website, let alone a niche website.
This is a result of hiring an expert within my niche who knows what they are talking about and having them write high quality content.
Is there anything that people seem to think is critical that you don’t think is very important? You will find more success by going after the easy to rank keywords that get 50 monthly searches, not to mention that you will also be able to have success a lot quicker because you will rank quicker. If there is one thing that you take away from me, let it be that you don’t need to target keywords with thousands of monthly searches to have success with niche sites. Don’t get me wrong, ranking for these keywords is fantastic and can provide ton of traffic to your site but, it will be a long and hard road getting to that point. Take the quicker and easier route first by targeting long tail keywords and then you can worry about the larger keywords later on. Do you have any additional tips or advice for others that would like to replicate your success with their own websites? So if you are interested in seeing how I was able to build this site and the steps that I took along the way then you can check out that case study here.
Aside from that, I don’t have any other tips or advice other than start doing something today! My own website, Passion into Paychecks, is a place where I document all of my different business ventures from niche sites to website investing to Amazon FBA. I have also recently taken over the blogging duties at Niche Site Azon, which is a website fully dedicated to building and growing niche websites.

Once again, I want to thank Doug for the opportunity to share my story and I truly appreciate you all reading.
As for other links, 90% of the links were PBN links and the other 10% were comments on niche relevant blogs and sites.
The fact is that PBN’s still work and as you said in the article; will always work as long as Google loves links!
I also use them to great effect, but with a caveat…you have to diversify and use a nice a nice mix of links for diversity. My tip for finding a good writer on Upwork is to try and find someone that is passionate about the subject of your site.
Congratulation for selling the site for $35,000, this is really an inspiration for many people. What you suggest if we don’t have money and time to invest in PBN, Did blog comments work to generate backlinks?
Wow, Its great to hear that you sold your health and fitness niche site with a huge amount! He’s a 20 year old college student and he’s doing really well with niche sites! Around 5 months ago, in October, the site started to really gain traction and make more than the usual couple hundred dollars per month. This new law actually made it illegal for the affiliate site I was using to monetize my site to pay me out the money I had earned. This happened around the middle of October and I didn’t want to deal with this problem anymore. Mainly because I was expecting them to use a 6 month average and a 20x multiple, which would have valued my site much lower. So I would be happy to share some of the things that I have found to be successful for building and growing websites.
These are the long tail keywords that will drive targeted traffic to your site and won’t take years to rank in Google.
Also, take note of the keywords that have 70 and 90 monthly searches, they are driving a very good chunk of traffic. There is a good chance that you will be able to create the most optimized and highest quality of article for those keywords. The main reason for that is because I own and build out my own Private Blog Network which I have full control over. If you are going to buy PBN links from someone make sure that they are knowledgeable and will keep your site safe. With that being said, I understand that they will not be effective forever and that it is smart to diversify my link building strategies.
I will NOT be using any sort of PBN links on these type of websites mainly because I want to limit the risk of the site as much as possible since I am using other people’s money for the website. This will limit the potential your site has to earn as well as limit the scope of content you can produce. For example, let’s say I was doing keyword research and I came across a really nice keyword such as “best hiking boots” that I wanted to target with a new website.
So what I would do after finding this first good keyword is try to find other keywords within the same niche that I could target as well. Google knows when content is actually useful for people and will reward the websites that have this type of content. I have done this for every single one of my websites and I think it is a major reason for my success.
I touched on this before but, I really want to stress that it is not important to rank for these type of keywords. However, the site that was discussed in this article which I sold for $35,000 was a site that I actually documented on my own website and I have 9 part series that covers everything from the creation of the site to the selling of the site. Stop waiting around for the perfect time to start your own website and online business, do it now. I am especially amazed about the time visitors spend on your site , 3 minutes and 35 seconds for a niche site ? It peaked during January at over $2,600 and saw a bit of a decline in February but still ended up making around $1,000 during that time.
The number one thing that I hate to see are people creating a WHOLE website around one keyword. The sooner that you start taking action and making things happen the sooner you will see success.

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