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Published 31.12.2015 | Author : admin | Category : How To Earn Money At Home

About a year ago, I was in a conversation about how to spend money when starting up a company. Therefore, when a lone advertiser approaches and says, “Advertise with me”, unless it’s part of multiple channels, your answer should be NO. Example 2 will be far more effective – especially the 2nd and 3rd time that they’re seen.
In addition, if you can send an e-mail or get them to log on to your website or Facebook page, or see them at a trade show, that’s multiple channels.
In addition, if your brand is consistent, then I will feel more confident that you are exactly what you say you are and I’ll be more apt to say yes and pay your price. Not just that, consistent powerful branding will help diffuse negative situations and miscommunication. Please understand that if you are in a slump, having a hard time, just starting up or just want to grow, your marketing and branding (personal or organizational) are critical and are the FIRST things you should be working on.
The problem is that the vast majority of people have no idea what or how important branding and marketing are and feel lost when discussing it. NOTE: There are much more detailed and valuable ways to do this via professional branding firms. Is it fun, smart, elite, safe, best price, luxury, comfort, love, competence, dependable, etc…?
If you are the most comfortable widget around, your brand is congruent with that message and says comfort, and I want comfort, then I will pay more.
I walk into a store and know that the ACME brand is good, so when I see a product that I like, I just buy it. When people believe in your brand, they will give you the benefit of the doubt when their experience doesn’t match. There are many ways to do this and companies should always use multiple channels on the SAME audience.
Then pick a very small niche and inexpensive methods, such as: flyers, Facebook, networking events, etc… It’s always better to touch a smaller audience multiple times.
Everyone knows of companies that have a mediocre product or service, but great marketing and they make a killing! I know that ABC brand has quality goods, so when I end up with a lemon, I think that this is obviously a one-time event and I go right back and get another ABC brand widget. Instead of sending it to 6,000 people, send it to 2,000 people three times (preferably with a slightly altered message). To be clear, branding is the EMOTION or REACTION that someone gets when they interact with your marketing and operations.
If you’ve picked comfort, then your logo should exude that feeling or an emotion similar to calmness.
Your employees should be very welcoming and dress comfortably, etc… Your marketing material (paper and online) should reflect this image too.



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