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Published 17.09.2014 | Author : admin | Category : Make Extra Money

For businesses, people’s growing penchant for mobile search and browsing is an opportunity to outshine and outperform the competition. You can also use Fetch as Google within the Crawl section of Google Search Console to render your site the way Google sees it on different mobile devices.
For a deeper look at mobile and voice search optimization, our SEO Tutorial’s step on mobile SEO provides a starting place. Accelerated Mobile Pages, AMP for is an open source project that enables web pages to load instantly for mobile users. Google intends to broaden the scope of Accelerated Mobile Pages (AMP) to extend to all web pages, and as of this writing, AMP is available for news publishers, ecommerce, entertainment, travel and recipe sites.
Review each important page, from the home page to a high-priority product page, with an eye to these issues.
The description tag should also include the most important information and keywords before the SERP cutoff, which translates to approximately 24 words or 156 characters including spaces. The meta keywords tag is not a ranking consideration for Google, but our SEOs use it for basic optimization guidance and tracking over time. If a page has an SEO keyword target, record a primary and secondary keyword in the meta keywords tag. Headings serve the purpose of allowing a reader to see the main sections and points of a page.
The amount of words you have on a web page will vary by topic, keyword, competition and user intent (read about the three types of user intent to the right). To determine the number of words needed on a page, count the number of body words on the top ranking pages for a keyword you’re targeting. These are queries done to help a searcher get somewhere, whether online or in the physical world. It is important that your key pages all make it clear what primary action a visitor should take. On the home page, it should be easy for the visitor to take the next step in the conversion funnel. Images provide additional ranking opportunities through image search and they do pose some additional optimization considerations. On your company’s About page, for example, use structured data markup to indicate your street address and phone number so it has the potential to show up on a SERP. Along with a location and phone number, other common data types you can use mark up are reviews and ratings, such as on a services page or product page, and events.
There are various structured data markup languages: microdata, microformat and RFDa, and the most often discussed Schema.
Social markup, or social meta tags, refers to the code used to enhance content on Facebook, Twitter or Pinterest. Facebook Open Graph tags, Twitter Card markup and Pinterest Rich Pins are the major social markup tags. By specifying social markup in your HTML, you can ensure you look your best on social media. The Twitter Card types are: Summary Card (with or without a large image), Photo Card, Gallery Card, App Card, Player Card and Product Card. The basic Open Graph tags are title, image, and description; Google+ will use the Open Graph tag content to generate a preview, and Twitter will fall back on Open Graph tags if no Twitter Card markup is specified. Make sure to periodically review your content (web pages and blog posts) to make sure that it is up to date.
For example, this very checklist is continually refreshed as SEO best practices evolve with search engine guidelines. You want to be sure the most important code is the first thing the search engine bots crawl. In March 2014, a document called the Google Quality Rating Guidelines introduced the terminology E-A-T to the SEO community.
A site as a whole should signal expertise, authority and trust while conveying subject relevance and optimizing for search engine accessibility.
An explicit E-A-T signal, the search engines expect that a trustworthy site will clearly and visibly include contact information, such as a phone number and address. Another E-A-T signal, testimonials located on your site supports your authority as a business and your value to your customer base. Having a privacy statement on your site is considered a trust signal for the search engines. Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Your site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer. The keyword strategy development and research is an ongoing process that essentially never ends. Our SEO Tutorial will get you started and includes a free version of the SEOToolSet Keyword Suggestion Tool. This section warrants way more than just a few sentences, but it should be noted as part of the SEO checklist. Here’s a free tool, no sign in required, and instructions on how to use the Check Server Page Tool to monitor your web server for errors.
If you have a home page with content that constantly changes, it can result in diluting the theme of your site and cause poor rankings for key terms.
Make sure your SEO strategy is following Google Webmaster Guidelines and Bing Webmaster Guidelines. Duplicate content is a problem because it’s a low-quality signal to search engines and can cause your site to rank lower. Per usual, our SEO Tutorial unpacks the role of analytics in the step How to Monitor Your SEO Progress. Webmaster tools accounts for Google and Bing give site owners insight into how search engines view their sites with reports on issues like crawl errors and penalties.
If a manual penalty has been levied against you, Google will report it to you within Google Webmaster Tools.
If your site is running Google Analytics, use the Panguin Tool to check your traffic levels against known algorithmic updates. Lack of time is one of top 5 challenges for 51% of content marketers, while 50% face the challenge of producing truly engaging content. As a result, we have to find and apply different tactics to become more productive and efficient, as well as optimize our work to achieve better results. It seems Neil Patel somehow heard my silent moanings when he wrote How to Write 5 or More Articles a Week and Not Burn Out, explaining the best tactics available for content marketers anytime and anywhere. His article made me think of using alternative habits for writing more content in less time. So, I’ve taken my daily habits and decided to learn how to develop them for writing better content in less time. Learning from experience, I can say Moz, Copyblogger, QuickSprout, and Smart Blogger are the best helpers in my niche.
And applications such as Digg or Newsbeat have helped me organize my newsfeed in a way that gleans the most from my reading habit. It's a writing technique described by Julia Cameron and Mark Levy as a way to free the subconsciousness by telling all your worries to a piece of paper. When developed, the habit of free writing can be a big help, including providing topics for new content and allowing you to create drafts quickly.
To develop this habit and use it for content creation, you should do nothing but write three pages of text every morning. It let me analyze my writing and see what I needed to change for faster and more accurate work: I decreased the number of distractions and the level of wateriness in my writing (the tool showed which words I used the most). This technique is a big hit today, and many tools have been developed to use it with comfort.
I'm a coffee addict, so I can say with full confidence that it helps with my content marketing endeavors.
Working in an open-plan office with 14 people, half of whom regularly practice idle chitchat, I've found the perfect escape from frustration and, therefore, procrastination: music. Music helps me concentrate on work, lowers my frustration, helps me write letter-perfect text, and speeds up my writing.
Following the advice from Neil Patel on "youifying" content (I love that word), I use music to cheer up, gain inspiration, awaken creativity, and put me back on a productive track while writing my articles.
Numerous studies confirm music's positive influence on productivity and efficiency at work. But when it comes to tasks requiring more brainpower, sounds of nature, songs without lyrics, or classical music seem to have the best impact on our productivity.
Are there any daily habits you use for writing content and organizing your time for better productivity? Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team.
This is a Junior SEO task list designed to help new starters in the field get the right skills by doing hands-on jobs, and possibly to help find a specialism in SEO or digital marketing. Describe filtering in search results, and which parameter can be appended to the search URL to omit filtering.
Give examples of "parameters" in the wild, and manipulate any parameter on any website to show different content. Explaining metrics from popular search toolsExplain SearchMetrics search visibility — how is this calculated? Explain Google Keyword Planner search volume estimates & competition metric — is search volume accurate?


Explain its efficiency from an SEO perspective — are this website’s pages linked efficiently? Do the exact same as the previous, but make the Javascript external, and the function must execute with a button click. AdwordsCreate 1 campaign (custom ad) with the goal of finding real number of impressions versus estimated search volume from Keyword Planner. Max, Min, Sum, Avg, Correl, Percentile, Len, Mid, Left, Right, Search, & Offset are also required formulas.
Ability to copy, paste, move, transpose, and copy an entire row and paste in new sheet — all while never touching the mouse. Google AnalyticsInstall Google Analytics (Universal Analytics), and Google Tag Manager at least once — ensure that the bare minimum tracking works properly. Create a custom segment, segmenting session by Google organic, mobile device only, Android operating system, US traffic only — then share the segment with another account. Use the Google Analytics Query explorer to pull from any profile — you must pull at least 3 metrics, 1 dimension, sort by 1 metric, and have 1 filter. Google Search ConsoleTrainee must go through every report (I really mean every report), and double-check the accuracy of each using external SEO tools (except crawl activity reports). Create https, http, www, and non-www versions of their site they built in the previous project and identify discrepancies.
Log file analysisLet the trainee use whatever software they want to parse the log files; just remember to explain how different servers will have different fields. Grab a copy of any web server access log files that contain at least the following fields: user-agent, timestamp, URI, IP, Method, Referrer (ensure that CDNs or other intermediary transactions are not rewriting the IP addresses). Use a proxy and a VPNAs long as they are able to connect to a proxy and a VPN in any application, this is fine — ensure that they understand how to verify their new IP.
Then, start searching for nasty links and other deceptive SEO tactics that are against the Webmaster Guidelines and get that website penalized.
API skillsRequest data from 2 different APIs using at least 2 different technologies (either a programming language or software — I would suggest the SEMrush APIand Alchemy Language API).
Google APIs are also fantastic, and there are lots of free services in the Google Cloud Console. You will become a well-rounded marketer, able to take on whatever Google’s Algorithm of Wonder throws at you or jump into other disciplines within digital marketing with a solid foundation. Seems either no one is talking about louis daguerre at this moment on GOOGLE-PLUS or the GOOGLE-PLUS service is congested.
See how your site is performing on mobile devices with the Mobile Usability Report, located within the Search Traffic section of Google Search Console. Lastly, you can run important URLs through Google’s Mobile-Friendly Test for developers here. Remember, the information you put in these tags is often used to render the title and description in the search engine results pages, and could likely be what searchers see in the search results.
You want to make sure the most important information, including top keywords, shows up before the cutoff in the SERP in Google around 600 pixels, which translates to approximately 70 characters including spaces.
This way, the target is contained on the page and can translate even when a page changes hands between teams and over generations. That will give you a ballpark for what a search engine considers the normal word count for that topic. Since the Google Panda Update penalizing low-quality content, avoid duplicate content and thin content and focus on robust coverage of your website topics that prove your subject matter expertise. Searching for the name of a restaurant will get the user to that restaurant’s web presence or physical address.
The actual language of the call to action should be active and the placement and design of the CTA should draw the visitor’s attention. If an informational page is a top-performing traffic driver, for example a blog post that answers a common question or a FAQ page, include a CTA to encourage the visitor to further their engagement or enter the conversion funnel. Images are important to include on a page to break up text elements and keep a reader interested in the content. To reduce file size and to increase speed as much as possible, include width and height attributes in image tags.
The American with Disabilities Act says you should always describe the image on the page for the vision impaired. Specifically, it helps the search engines understand what type of information you’re presenting.
For more on how to implement structured data on your site, check out How to Use Schema Markup to Improve Your Website Visibility in Search. Content in these tags dictate what image and text will show up on Facebook, Twitter or Pinterest when someone posts your content on social networks. Work to ensure there aren’t unnecessary lines of code above the body text by externalizing JavaScript and CSS code that gets in the way of keyword-rich content. A shorthand way of referring to expertise, authority and trust, E-A-T is now a pillar of search engine optimization. In addition to bolstering your trust with Google and Bing, it’s a best practice to include one.
Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav. If ever in doubt about any of your tactics, you can also refer to what Google accepts for SEO.
If you, for example, have three pages on your site with the same content, a search engine will then choose on its own which one to rank for relevant queries — and the page they choose might not be the page you wanted to rank. If you haven’t already set up a Google Search Console account, this article will walk you through it.
The first place to begin troubleshooting this issue for Google is the Crawl Errors Report, which can be found in the Crawl section of Google Search Console.
Review the Index Summary chart with the dashboard of Bing Webmaster Tools — if the number of pages for a given site is set at zero, you have been hit with a penalty.
If you see any drops or rises in search referrer traffic at a time that coincides with Penguin, Panda and other known algorithm updates, you may be affected by a penalty.
Our online SEO Tutorial teaches you search engine optimization step-by-step, and it’s free! The author's views are entirely his or her own and may not reflect the views of Moz, Inc.I write every day for my blog as well as other publications. So, maybe it makes sense to follow their lead and find benefits in our love for coffee and music for better content writing?
Rand Fishkin and Neil Patel teach me all the aspects of and latest trends in content and Internet marketing, while Brian Clark and Jon Morrow demonstrate the art of writing and encourage me to polish up my writing skills.
While I'm a night owl, and it's an act of bravery for me to wake up early, I was faithful in writing three pages of text every morning and even discovered the site 750 Words.
Write about the latest problem that worried you and how you solved it." It helped me realize what a slow writer I was. Make a to-do list for 2016." The trick was to write 100 items and avoid mentioning the same deed twice. It saves time for brainstorming, and every free writing session gives me 2–3 ideas for future articles. Mine still don't understand why I want to be ahead of the game and plan everything two or three months before deadlines.
My favorite thing about this tool is its keyboard shortcuts that allow me to manage tasks with one click. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! Building a website by hand is absolutely painful, and they might want to throw their computer out the window or just install Wordpress — no, no, no. The purpose of the rank tracking is to measure the effects of directives implemented, redirects, and general fluctuation.
This is the part of the training where the trainee learns how to negotiate, sell, listen, promote, and create exposure for themselves. These campaigns must be tracked properly in an analytics platform, not only in FB and Twitter analytics! The point here is to find out why there are discrepancies between what SEO tools find and what Google Search Console reports. Use Google Search Console, Majestic, Ahrefs, and Moz, and combine them all in one Excel file (or Google Doc sheet). Heck, make it two!Now that the trainee has built a website by hand, feel free to get them to put up another couple of websites and get some traffic pouring in. Hints: They can use Postman, Google Docs, Excel, command line, or any programming language. This is a fantastic course; I strongly recommend it even if the junior already has a CS degree.
We’re expected to be developers, designers, PR specialists, salespeople, CRO, and social managers.
By using the correct terminology, and by doing parts of the work, you’ll be able to empathize and give better advice. Here are basic but important things to check related to a website’s optimization for a mobile visitor. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your Flash usage, font size and more. At the very least, become familiar with AMP technology so you can implement and be ahead of the curve as Google prioritizes AMP further. It’s safe to say that informational web pages almost always warrant a minimum of 450 words.


For example, if someone searches for the best electric toothbrushes, there’s a good chance that a purchase in the near future.
Also, resize images to the display size rather than uploading the original file and asking the browser to shrink it. Ensure your images have proper descriptions associated with them, and if appropriate, keywords for the page. Dashes (or rather, hyphens) are word separators, but should not appear too many times or it could look spammy.
A privacy statement lets site visitors know what you’re doing with any data you collect about them.
Also make sure the file doesn’t accidentally exclude important files, directories or the entire site.
Ensure your analytics are properly set up and monitor them regularly to find out of if the keywords that are generating traffic are in your keyword list, and that your site is optimized for them. For help setting up a Bing Webmaster Tools account, view the Bing Webmaster Help & How-To Getting Started Checklist.
In Bing Webmaster Tools, go to the Crawl Information Report in the Reports & Data section. While optimization for AI is not as straightforward as checking for traffic drops, familiarize yourself with how SEOs should approach RankBrain in our recent podcast episode. I'm a big fan of guest posting, and every day I do everything I can to reinforce better writing. Working and spending 8–10 hours at a computer regardless the day of a week, I supposed it would be easier for me to free write online.
Five minutes wasn't enough time for me to describe the problem, much less speak of the solution. It taught me to concentrate on my train of thought to avoid wateriness and save time for editing my writing afterward.
It works like a charging system to revive spirits and, therefore, support a sufficient level of productivity in the afternoon.
Plus, I use its Google Drive integration and desktop notifications to share and edit content quickly, as well as remember deadlines for planning my time properly. And according to researchers from Rensselaer Polytechnic Institute, music boosts moods and helps us focus.
These tasks are useful for grasping data manipulation techniques in spreadsheets, Google Analytics, and some more advanced subjects, like scraping and machine learning classification. The goal should be to understand what it’s like to live a day in their shoes, and assist them throughout the entire day. This is why I believe we need to expose juniors to a wide set of tasks and help them develop a broad skill set. Are you accounting for searches formed as questions and in sentence structure, more and more common with the advance of voice queries?
You can also use the canonical tag to tell search engines that the current page is intended to be indexed as the canonical page. After my second cup of coffee, I have the energy to research and write outlines for my content.
Python because of its rich data science & machine learning libraries, which may become a core part of SEO tasks in the future. THESE VERY SAME ENFORCEMENT AGENCIES, WHO HAVE SWORN TO PROTECT AND SERVE, OUR COUNTRY, AND CITIZENS ,ARE BUT SOME, OF THE CORRUPT,GREEDY TRAITORS .ENGAGED IN THE TYRANNY AND TORTURE. The school district has moved to a biometric identification program, saying students will no longer have to use an ID card to buy lunch.A  BIOMETRICS TO TRACK YOUR KIDS!!!!!i»?i»?A TARGETED INDIVIDUALS, THE GREEDY CRIMINALS ARE NOW CONDONING THEIR TECH! Paul Weindling, history of medicine professor at Oxford Brookes University, describes his search for the lost victims of Nazi experiments.
The chairman of the board at ESL a€” then proprietor of the desert wasteland in Nevada known as a€?Area 51a€? a€” was William Perry, who would be appointed secretary of defense several years later. EUCACH.ORG PanelIn a 2-hour wide-ranging Panel with Alfred Lambremont Webre on the Transhumanist Agenda, Magnus Olsson, Dr. Henning Witte, and Melanie Vritschan, three experts from the European Coalition Against Covert Harassment, revealed recent technological advances in human robotization and nano implant technologies, and an acceleration of what Melanie Vritschan characterized as a a€?global enslavement programa€?.Shift from electromagnetic to scalar wavesThese technologies have now shifted from electromagnetic wave to scalar waves and use super quantum computers in the quantum cloud to control a€?pipesa€? a reference to the brains of humans that have been taken over via DNA, via implants that can be breathed can breach the blood-brain barrier and then controlled via scalar waved on a super-grid.
Eventually, such 'subvocal speech' systems could be used in spacesuits, in noisy places like airport towers to capture air-traffic controller commands, or even in traditional voice-recognition programs to increase accuracy, according to NASA scientists."What is analyzed is silent, or sub auditory, speech, such as when a person silently reads or talks to himself," said Chuck Jorgensen, a scientist whose team is developing silent, subvocal speech recognition at NASA Ames Research Center in California's Silicon Valley. We numbered the columns and rows, and we could identify each letter with a pair of single-digit numbers," Jorgensen said. People in noisy conditions could use the system when privacy is needed, such as during telephone conversations on buses or trains, according to scientists."An expanded muscle-control system could help injured astronauts control machines. If an astronaut is suffering from muscle weakness due to a long stint in microgravity, the astronaut could send signals to software that would assist with landings on Mars or the Earth, for example," Jorgensen explained. These are processed to remove noise, and then we process them to see useful parts of the signals to show one word from another," Jorgensen said.After the signals are amplified, computer software 'reads' the signals to recognize each word and sound. Our Research and Development Division has been in contact with the Federal Bureau of Prisons, the California Department of Corrections, the Texas Department of Public Safety, and the Massachusetts Department of Correction to run limited trials of the 2020 neural chip implant.
We have established representatives of our interests in both management and institutional level positions within these departments. Federal regulations do not yet permit testing of implants on prisoners, but we have entered nto contractual agreements with privatized health care professionals and specified correctional personnel to do limited testing of our products.
We need, however, to expand our testing to research how effective the 2020 neural chip implant performs in those identified as the most aggressive in our society. In California, several prisoners were identified as members of the security threat group, EME, or Mexican Mafia.
They were brought to the health services unit at Pelican Bay and tranquilized with advanced sedatives developed by our Cambridge,Massachussetts laboratories.
The results of implants on 8 prisoners yielded the following results: a€?Implants served as surveillance monitoring device for threat group activity. However, during that period substantial data was gathered by our research and development team which suggests that the implants exceed expected results. One of the major concerns of Security and the R & D team was that the test subject would discover the chemial imbalance during the initial adjustment period and the test would have to be scurbbed. However, due to advanced technological developments in the sedatives administered, the 48 hour adjustment period can be attributed t prescription medication given to the test subjects after the implant procedure.
One of the concerns raised by R & D was the cause of the bleeding and how to eliminate that problem. Unexplained bleeding might cause the subject to inquire further about his "routine" visit to the infirmary or health care facility.
Security officials now know several strategies employed by the EME that facilitate the transmission of illegal drugs and weapons into their correctional facilities. One intelligence officier remarked that while they cannot use the informaiton that have in a court of law that they now know who to watch and what outside "connections" they have. The prison at Soledad is now considering transferring three subjects to Vacaville wher we have ongoing implant reserach. Our technicians have promised that they can do three 2020 neural chip implants in less than an hour. Soledad officials hope to collect information from the trio to bring a 14 month investigation into drug trafficking by correctional officers to a close.
Essentially, the implants make the unsuspecting prisoner a walking-talking recorder of every event he comes into contact with.
There are only five intelligence officers and the Commisoner of Corrections who actually know the full scope of the implant testing. In Massachusetts, the Department of Corrections has already entered into high level discussion about releasing certain offenders to the community with the 2020 neural chip implants.
Our people are not altogether against the idea, however, attorneys for Intelli-Connection have advised against implant technology outside strick control settings. While we have a strong lobby in the Congress and various state legislatures favoring our product, we must proceed with the utmost caution on uncontrolled use of the 2020 neural chip. If the chip were discovered in use not authorized by law and the procedure traced to us we could not endure for long the resulting publicity and liability payments. Massachusetts officials have developed an intelligence branch from their Fugitive Task Force Squad that would do limited test runs under tight controls with the pre-release subjects. Correctons officials have dubbed these poetnetial test subjects "the insurance group." (the name derives from the concept that the 2020 implant insures compliance with the law and allows officials to detect misconduct or violations without question) A retired police detective from Charlestown, Massachusetts, now with the intelligence unit has asked us to consider using the 2020 neural chip on hard core felons suspected of bank and armored car robbery. He stated, "Charlestown would never be the same, we'd finally know what was happening before they knew what was happening." We will continue to explore community uses of the 2020 chip, but our company rep will be attached to all law enforcement operations with an extraction crrew that can be on-site in 2 hours from anywhere at anytime.
We have an Intelli-Connection discussion group who is meeting with the Director of Security at Florence, Colorado's federal super maximum security unit.
The initial discussions with the Director have been promising and we hope to have an R & D unit at this important facilitly within the next six months.
Napolitano insisted that the department was not planning on engaging in any form of ideological profiling. I will tell him face-to-face that we honor veterans at DHS and employ thousands across the department, up to and including the Deputy Secretary," Ms.
Steve Buyer of Indiana, the ranking Republican on the House Committee on Veterans' Affairs, called it "inconceivable" that the Obama administration would categorize veterans as a potential threat.



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