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Published 11.06.2015 | Author : admin | Category : How To Make Money On The Internet

For people who pay their credit card bills on time, it can be hard to imagine how credit card companies ever make money. Though it’s almost 2 years old, this interactive graphic from Seer Interactive demonstrates what business models popular tech companies use to generate revenue. Most big companies in India including Amazon, Flipkart, e-Bay and Snapdeal are focusing on developing high end logistics platforms. The increasing popularity of online shopping portals has resulted in newer business verticals and a completely new way of doing things.
To a large extent growth in online retail could be attributed to deep discounting of products on the back of PE money. Once these online retailers attain scale, there will be pressure from the investors to cut down on their discounts and come up with a more sustainable and profitable business model. Fixed Price – a fixed monthly subscription paid by the registered sellers to host their products on the platform (i.e. Commission – Depending on product category, the company charges the registered seller a certain percentage commission on the value of the product sold. The biggest advantage of getting into logistics for e-commerce players is not the back end integration as it may appear. Deep Discounting: How Does Flipkart, Amazon and Snapdeal Manage to Sell Below The Market Price?
The justification for deep discounting of products by online retailers is often that these discounts are being offered directly by the registered seller.
Big online retailers like Flipkart, Amazon, SnapDeal and Junglee have cutting edge analytics capabilities and dedicated resources to compare prices of products on different websites and across stores. The seller is not under any obligation to offer his products at these prices but since they get compensated for the discount element by the online retailer, there is hardly a reason for them to not offer their products at the suggested price. At the end of each month or quarter, the registered seller will send a debit note to the online retailer titled something like – “discounted funding bill”. Correct me if I am wrong, but isnt this a weird kind of a pyramid scheme where the consumer actually benefits? You are absolutely right when you say, new money is needed to fund discounts and to survive. Once the money invested in creating these online giants – the war chests given by the big PE funds run out, how exactly are discounts going to be funded?

Further, with all the buzz around online portals, everyone is likely to buy stocks in these companies once they list. The BIG question in everyone’s mind is What will happen when no deep discounts are offered and secondly till when will this party continue (for the consumer) at the price of brick and mortar stores (BMS). In current scenario, people think consumers are real winners, quite right, would like to add manufacturers also. Before I go any further, I do believe the majority of people in this world are good else we would have collapsed long back, but what about those creepy minds, people who are abusing the system, every system has loopholes and these very people use it for their advantage, how? I’ll give you a parallel example, every moth we read, the number of new subscribers are added by telecom players be is AirTel, Idea, Vodafone etc. Coming back to where I started, once these deep discounts dry up, will masses buy online…NO. At that time, online store would be offering reward point, a few already have started that, but then is that a compelling reason to shop online, again…No. All the above comments are quite negative, very naive and absurd; not sure why people are so negative about the e-com model. The example quoted above about Mr.A is the risk, and every business is associated with this kind of Risk and is less than 1% of their total volume. One point the author is missing is these eCom tech companies are investing in many other profitable business such as finTech, logistics, etc etc; which in turn give the much required profit for long time survival. Yeah I agree, if you take off the funding plug, these companies will collapse, but that is same for all other businesses in other areas, NBFC, Infrastucture, Pharma, Metals, Auto etc. Finally I suggest the author to not waste his time by writing stupid articles, instead go support these companies buy his groceries and gifts online. Please download the latest version of the Google Chrome, Mozilla Firefox, Apple Safari, or Windows Internet Explorer browser.
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So far online retail companies have survived purely on Private Equity (PE) funding and must now find an exit for these PE investors.
Venture capitalist and private equity investors have borne losses in the hope that these firms will turn profitable as they expand their operations. That the retailer just provides their website to the registered seller to offer their products.

Based on these prices they suggest the price at which the registered seller should offer their product. This note mentions the amount of cumulative discounts at which the registered seller supplied the merchandise during the period.
He has covered Indian markets for over a decade and is regarded for consistently identifying early stage investment opportunities. The E-commerce people can survive only if fresh money keeps coming in since they have to reimburse the seller discounts. The eye is on revenue without much concrete plan in place for generating profit or reach a break even atleast. Those manufacturers who earlier used to tap BMS now are selling their stuff online directly to the consumers and their revenue plus profit have shot up, but wait there’s a catch. Alternatively, these funds could find an exit by selling their equity at high valuations via an IPO. Or could logistics players jump in and start working with the traditional shop owners to procure and supply their products to the end consumer. Attorney by qualification, Rajat has done extensive work for improving corporate governance and disclosure standards. We see X figures of sales and turnover every now and then but what about an ugly part which is nowhere shown, now what’s that? I fear, retail investors would get trapped for a long long time in that scenario, while PE investors would either go kaput because of bubble burst or make an exit through these upcoming IPO’s. And it released a "revolutionary" marketing platform that will challenge the likes of Google Inc.
Keith is still conservative about their business model and skeptical they will last long term as viable businesses.

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