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Published 01.12.2013 | Author : admin | Category : Online Money Making

American Express and Zynga are rolling out a rewards program today that will allow players to earn virtual currency when they spend money in the real world. FarmVille fans willing to jump through a number of hoops, including signing up for a Zynga-branded prepaid card from American Express, will earn in-game currency, similarly to how consumers earn free airline miles for every dollar spent on an airline-issued credit card. The partnership is smart for American Express since it is working hard to promote Serve, its alternative payment service that is targeting a wider demographic that goes beyond its core business user. By partnering with Zynga, American Express will be able to pitch the card to a lot of new users.
The two companies started implementing the program five days ago, by offering FarmVille players the chance to visit a Serve-branded farm, where they can earn a virtual tiger. First, FarmVille fans who visit the Serve farm will be prompted to plant a virtual Serve Money Tree on their farm.


Only when all the steps are completed will they then be able to use the Serve card anywhere American Express is accepted. Initially, American Express will reward a consumer’s first five purchases of $25 or more, but over time it expects to expand the program.
Starting later this year, Schulman said the Zynga Serve Rewards program will be able to link to deals inside of the game that can be redeemed in person. For instance, Starbucks could award consumers who have planted coffee crops a chance to redeem a coupon inside the store.
He compared it to other promotions that Zynga has done where it worked with brands, such as 7-11 and Frito Lay.
He said during those promotions, consumers were able to purchase bags of chips or other items, which had codes that could be redeemed inside FarmVille or other games.
Because the offer is linked to the Serve card, the discount will be redeemed automatically and consumers won’t have to remember to print out the coupon.


In those deals, consumers were obviously able to make the mental leap from buying something in the physical world to redeeming credits in the virtual world. Karp said the promotions experienced a redemption rate that was five to 10 times industry averages. It is a fusion of different media styles, different topics, different formats and different sources.



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