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22.08.2014

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I also saw the film Super Size Me, where filmmaker Morgan Spurlock eats nothing but McDonald's, three times a day, for a month. I think that central to my ceasing to dine under the golden arches was that I figured out I could eat other stuff that I liked a lot more, that came from locally owned businesses, rather than simply pour more money into the coffers of a gigantic multinational.
So, I think this is my bottom line - I don't eat at McDonald's, and cannot imagine that I will again any time soon.
And I'll tell you one other thing I hold against McDonald's - Petone Beach, near where I live, is always covered in wrappers from the McDonald's next to the Pak 'n Save. For generations, Ronald McDonald faced off against a freckled girl with pigtails and a manic-looking king. McDonald's is under fire all over the world -- with Thursday's bombing only the most recent. For its part, McDonald’s is trying hard to counter that rage by emphasizing its local roots as opposed to the American origins that made it popular in the first place.


If you missed the news about McDonald’s recent sales slump that’s probably because the company planned it that way.
As the single biggest purchaser of beef, chicken, pork, potatoes, apples, and tomatoes in this country, McDonald’s plays an unparalleled role in the food industry. If McDonald’s wants to change public perception and increase sales, why not stick to this pattern of catering to public demands and start with better ingredients and more transparency. I read Eric Schlosser's Fast Food Nation expose of the darker side of the fast food industry - including the way McDonald's has based its marketing tactics on Walt Disney in seeking to attract the attention of children, and with them their parents and grandparents. McDonald's is very good at appealing to kids - from the in-house playgrounds, bright colours and giveaway toys, to "Happy Meals" that are always going to be more appealing to the littlies than all those boring fruits and veges.
Using the oldest corporate trick in the book, McDonald’s announced its disappointing news on a Friday afternoon, hoping it would get ignored as the weekend started. Between the rising price of food (thank you, climate change), growing consumer awareness of McDonald’s bad business practices, and competition from the likes of Taco Bell, McDonald’s was having trouble maintaining its normally high rate of growth.


When the company required its pork suppliers to phase out gestation crates in February, for example, it essentially required all pork suppliers to do so, because not being able to sell to McDonald’s will kill a large scale pork operation in this country.
In addition to the move away from gestation crates, in the late 1980s, public pressure forced McDonald’s restaurants in the U.S. Yet in a country where more and more people are making the choice to buy responsibly-sourced, organic products despite their higher prices (organics sales rose 9.4 percent in 2011), Thompson’s equation of “value” with cheapness might just fall short . Actually, it raises the question as to just WHY you would consider going to McDonald's for a salad.
McDonald’s did not return calls for this article, but according to Reuters, the company has attributed the shutdowns to shaky overseas economies and a corporate retrenchment necessitated by weak sales in the United States and the fallout from mad-cow disease.



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