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A great way to gain new customers is by simply creating an incentive through your social media accounts. Physical promotion is an awesome way to show your loyal customers, and even new customers, that you are on social networking websites.
Social media works two ways, of course, and you should also be using these tools to monitor your restaurant’s reputation, provide resolutions to diner complaints and encourage new business with social promotions and discounts. The infographic below reveals 10 ways that restaurants are (and should be) using social media.
Social media marketing is clearly one of the most effective and affordable marketing strategies currently available. If you hire a social media marketing team to do the job, then the odds are they will create a custom welcome page.
Creating a poster that contains each of the social networks that your restaurant belongs to, along with the links, is a great way to gain new Followers and Fans to your accounts.

You can simply go to a design company and have them create customized coasters that can sit upon your table and they will contain your social media accounts, along with a QR code. You can empower your employees (whom you can also source through social channels) to act as brand ambassadors to help spread the word, and use Instagram and Pinterest to share mouth-watering photographs of your head chef’s latest creations.
Not only can restaurant owners access social networking websites such as Facebook, Twitter, YouTube, and Foursquare for free, but they can also hire professionals if they do not have the time to market their business themselves. By creating an account for your restaurant, you will be listed on FourSquare within local customers surrounding area. Loyal customers will want to become a Fan of your business on Facebook, or Follow your business on Twitter, to receive updates, which could lead to your business getting positive feedback for all to see. A strategy that has worked well in the past for our clients was to offer a 15-25% discount off of any meal if the consumer “Liked” the page. By giving customers a platform to interact with your restaurant one-on-one, you are opening up a whole new innovative form of customer service.

One person “Liking” your Facebook fan page can lead to hundreds of others seeing your restaurant’s page as well.
You can set up a “Check-In” coupon, which means that every time someone comes to your restaurant and “Checks-In” they will receive a discount that they can show to the cashier.
Sure customers must have a smart phone to scan the code, but even if they don’t, then they can visit your Facebook fan page and receive the same coupon for “Liking” your page.

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