Traditional advertising vs social media statistics,warehouse jobs in chicago,what is social media presentation,career search toolbar - Plans On 2016

09.12.2014
A recent infographic published by The Search Engine Journal demonstrates how the emerging digital marketing sector is outperforming traditional advertising.
The main advantage online advertising has over traditional methods stems from social media product endorsements. Meanwhile, though traditional paid media still are trusted by a great number of consumers, their influence is on the decline. Still, Nielsen notes that global advertising spend increased 7 percent from 2010 to 2011, driven by a 10% increase in television advertising. Among the more marketer-driven sources for online information and advertising, company websites and permission-based emails fared well.


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The report attributes this trend to an average maximum ROI of no more than 18% generated through television ad campaigns, the decline of print media circulation, and the fact that people prefer listening to their custom Pandora radio stations over traditional radio.
While traditional ad campaigns ushered in the use of celebrity product and service endorsements, Twitter has now cornered the market in celebrity endorsements through ad clients like Sponsored Tweets and Staree. Prior to establishing a career in providing social media advertising solutions for professional bloggers and small businesses, Simon worked as a Capitol Hill reporter for The Washington Informer, covering the 2008 Presidential inauguration and daily developments within the Obama administration. Google reports having over 3 billion searches a day, making online search the preferred resource for shoppers topping local print media ads, and yellow pages.


She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.
The Nielsen “Trust in Advertising” report, noted that only 14% of people value the recommendation of ads while 78% of people value the recommendations of other consumers as a credible source.



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