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Among all these, the tools compatible to twitter outnumber the tools made for other platforms. Planning a proper social media analytics monitoring would not be complete without the Facebook factor into it.
In case you are looking for a service that alerts you instantly then HyperAlert is not the best service or monitoring tool for you as their delivery is quite a slow process. Only the paid versions of monitoring and analytical tools like Radian6, Alterian, Sysomos, Socialbaker, Raven, Socialmetrix, Spiral16, PageLever etc.

The user-base of more than 750 million people worldwide places Facebook on the top of the list of all the social platforms to monitor, whether you agree or not.
Facebook Insights: The grand grandfather of all FB monitoring tools is itself from Facebook. OpenBook: At a particular stage of usage, you would find almost the entire range of social search based tools quite boring and unproductive.
Along with conversation and activity, this tool also provides great data on users, sentiment analysis and linguistic analysis.

Though the graphical data presentation is not that cool as in paid social media monitoring tools like Radian 6, Alterain, Symosos etc.

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